Daniel McCarthy @d_mccar
Marketing Prof @EmoryUniversity, founder of @ThetaCLV, founder of Peerful, Stats PhD @Wharton, founder of @Zodiac (acquired by @Nike). Empirical to a fault. danielminhmccarthy.com Atlanta, GA Joined January 2009-
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Great to be out there for the Dooley Dash here at @EmoryGoizueta. My last one 🥲 And despite running on an effectively sprained ankle, I managed to win! youtube.com/watch?v=KWTv4O…
Discover how COVID19 transformed customer behavior both short & long-term at the 2024 MSI Analytics Conference May 7-8 in Washington DC. Dan McCarthy unveils a novel method to analyze pandemic-induced shifts. Join us to delve into the lasting impact: bit.ly/3Ur8Qt9
Interesting that $NFLX decided this quarter to stop disclosing total subscribers. The reason, they state, is that it is becoming less relevant, with engagement being more relevant. A few thoughts: 1/ The first is that total subscribers remains one of their most important…
Using data from 391 companies in 98 U.S. cities, a Journal of Marketing Research study finds that e-scooters have a positive effect on restaurant demand. Learn more here: bit.ly/49Fk3dY @d_mccar @BirdRide @limebike #escooters #restaurantmarketing
Really great interview with Mike Linton on CMO Confidential. We started with a discussion of my CLV course -- how it came to be, why we don't see more courses like it as part of b-school curricula elsewhere, faculty incentives, etc. Thankfully, this course is going to be made…
Join us this Thursday at 1pm ET!
Managing to the right metrics is so important. Case in point: average interpurchase time. APT is the average time from one purchase to the next purchase. Intuitively, businesses want this figure to be smaller, because smaller all else equal means people are buying more…
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In case you missed it, you can watch the recording of the Ask Me Anything session with Theta co-founders, @faderp and @d_mccar, where they discuss our latest breakthrough model, CLV Ultra. learn.thetaclv.com/ask-me-anythin…
Nice article on @skims with some comments from yours truly on, you guessed it, CAC. They have done a good job of achieving profitable growth and by getting customers to repeat and not being overly reliant on Facebook ads, not getting stuck on the acquisition treadmill.…
Just a few days away from our "ask me anything" with @faderp -- Thursday at 2pm EDT -- about our latest and greatest CLV model and all things CLV. We're in the process of putting together some supporting material for it, which we're excited to share, but the main focus of the…
What are you doing next Thursday at 2PM EDT? Whatever it is, it can't be more important (or fun) then participating in an "Ask Me Anything” session with @d_mccar and me about the latest advancements in CLV modeling. Join us: learn.thetaclv.com/clv-ultra-ama
Tren Griffin @trengriffin
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352 Followers 672 Following investigating behavior & inference in times & types of uncertainty | coffee addict | thrill-seeker | aspiring hip-hop head | tweets are my ownHH @w65960732
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445 Followers 737 Following Director of Intelligence @ @CheckMyAdsHQ | Privacy | Ethics | Responsible Media & Tech | Cat & dog mom Views are my own.Smate @Smate1686806
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177 Followers 207 Following Spectrum, graph neural networks, and optimization problems.Fan Zhang @_FanZhang
46 Followers 398 Following Assistant Professor of quantitative marketing at Nova SBE. Research interest: applied micro, industrial organizationJoel Anderssén @JoelAnderssen
8 Followers 241 FollowingNirupama Kulkarni @nirupama_kulk
239 Followers 4K FollowingLyndsey Boucherle @lyndsboucherle
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97K Followers 543 Following I work for Microsoft. Previously I was a partner at Eagle River, a private equity firm established by Craig McCaw. I am on the board of directors of Kymeta.Patrick OShaughnessy @patrick_oshag
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126K Followers 4K Following Managing Partner & CIO, @atreidesmgmt. Husband, @l3eckyy. Barbarian, Diablo 4. Warlock, Destiny 2. No investment advice, views my own.modest proposal @modestproposal1
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1.7M Followers 832 Following CEO @SocialCapital CEO @hustle Bestie @theallinpod Learn with me: https://t.co/PSBNs9US6oNamita @nnstats
21K Followers 753 Following @SeattleKraken 🏒 analytics | former @Eagles 🏈 analyst | #rstats + #tidyverse + sports tweetsWe’ve had a great line-up for speakers this Spring. Thanks @tuchmanna for visiting and sharing your research with us. Anna presented her work on how ad content drives search and demand using an online bookstore designed just for this research. So cool! pubsonline.informs.org/doi/abs/10.128…
Join me in sponsoring a student or two to attend Grant's workshop. Happy to sponsor a couple of additional grad students. If you're interested, email me and briefly mention why it would be helpful for you. 🇺🇦
I’m giving this workshop👇on high-performance data wrangling next week. $/€20 gets you in the door, with all proceeds to UKR aid orgs. I promise to make it worthwhile. tl;dr The power of these newer data tools is honestly staggering. I use them all the time. You can too.
Pairing Bill Gurley and Michael Mauboussin in podcast with Patrick O'Shaughnessy asking the questions is self-recommending. Since they are three of my favorite people, I'm currently singing the Hallelujah Chorus. joincolossus.com/episodes/82708…
@d_mccar Some of us are better at estimating unit economics than others, which can create investing outperformance. The average investor's unwillingness to work and think is my opportunity.
Hard to believe that it has been 20 years @NYUStern. I am so glad I made this choice in 2004. Thankful for all the friends I made in these years amongst the faculty, administrators, and especially my students ( yes, many of my students have become friends over the years) !
Fabulous - thanks! #marketing
Really great interview with Mike Linton on CMO Confidential. We started with a discussion of my CLV course -- how it came to be, why we don't see more courses like it as part of b-school curricula elsewhere, faculty incentives, etc. Thankfully, this course is going to be made…
@dvassallo Somehow this analogy is even worse than your initial take. There’s no way you just compared a bad product to a fallen soldier.
@dvassallo @MKBHD Fake mad and virtual signaling
Recently, I was at the library & stood in front of a book that might be a good read. I fired up Gemini, asked it for a plot summary & a digest of the reviews before deciding to read it. So I started a list : what are the ways I use AI that are new in the last year? I often…
ready to run the #bostonmarathon or #donate to my #charity at givengain.com/project/koen-r…
It’s the Thursday before RACE DAY, & the world’s first deaf-born Six Star finisher Thomas Eller is here to welcome you to Boston!🏃💨 Check out this video where Thomas shares some more American Sign Language (ASL) that could be helpful this #BostonMarathon weekend & beyond!💙💛
@deaneckles While APC may not be separately identified, you can use the regularity in cohort time to identify an effect/event that occurs to everyone at the same (calendar) time under some assumptions. Cool paper by @d_mccar doi.org/10.1287/mksc.2…
@d_mccar Thanks for sharing this. How did you find this toc btw? Don't see it on their IR website (unless I missed it).
Plot your data first! I strongly encourage my PhD students NOT to run any regressions in the very early stages of familiarizing themselves with a new dataset.
Banning the purchase of sex 🚨DOES NOT🚨increase cases of reported rape. A re-analysis of Ciacci (2024) shows that the paper's headline result comes from an erroneous use of Stata's regression command. A thread from @Jopieboy, @OlleFolke, and me 1/11
A highlight of my professional career was the opportunity to interview Danny Kahneman at an event for @sfiscience. A sad day for the world and an opportunity to celebrate his extraordinary contributions youtube.com/watch?v=QSCbnS…
While my forthcoming book--"Leaders Leap: Transforming Your Company at the Speed of Disruption"--isn't retail specific, there are lots of key takeaways for retailers who need to accelerate their transformations or facing increasing risk of irrelevance. chainstoreage.com/exclusive-stev…
In January, I turned 38. I'll probably die in about 17,824 days (ChatGPT's best guess). Here's a list of 38 things I've learned over the last 13,952 days of my life so far: 1. If you're nice to someone, they'll probably be nice back. 2. Criticizing someone's ideas will only…