Dr. Marian Makkar @DrMarianMakkar
Marketing academic @RMIT l ex-marketing manager l mum of two l #consumerculture l Citizen of the world 🌏 marianmakkar.com Melbourne, Australia Joined June 2009-
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"With the growth of AI technology, we will start seeing open-source software with publicly accessible data that allows even the smallest #brands access and know-how to make every experience bespoke," says @RMITCOSC's @DrMarianMakkar kochiesbusinessbuilders.com.au/from-coke-cans…
Companies are using artificial intelligence to personalise products as consumers become more demanding about what they expect from big brands, writes @DrMarianMakkar (@RMIT). theconversation.com/from-coke-cans…
Why do brands customise shoes & personalise menus? I wrote in the @ConversationEDU about brands like L’Oreal & Nike using big data to analyse consumers' past behaviours & come up with bespoke choices @RMITCOSC @ResearchRMIT
Why do brands customise shoes & personalise menus? I wrote in the @ConversationEDU about brands like L’Oreal & Nike using big data to analyse consumers' past behaviours & come up with bespoke choices @RMITCOSC @ResearchRMIT
Companies are using artificial intelligence to personalise products as consumers become more demanding about what they expect from big brands, writes @DrMarianMakkar (@RMIT). theconversation.com/from-coke-cans…
Several @RMITCOSC members were recognised at this year’s @RMIT Awards for Excellence, and we couldn’t be more excited about it 👏👏👏 We look forward to sharing more success stories from our members in 2024. Wish everyone a wonderful Christmas and Happy New Year! @ResearchRMIT
I hope you can all make it to Asia PacificACR conference in Bali next year! Submissions are due 1st December..
I hope you can all make it to Asia PacificACR conference in Bali next year! Submissions are due 1st December..
15 days to go until the submissions deadline to the Asia-Pacific ACR Conference which happens in Bali in July 2024. Looking forward to receiving your best work! apacr2024.com #apACR2024
Dupe luxury products are embraced by younger consumers but why cheaper may not be better @DrMarianMakkar bit.ly/44YelBD
Exciting times ahead! Thrilled to be working with you @BosangitCarmela and team! 🎉🎉
Exciting times ahead! Thrilled to be working with you @BosangitCarmela and team! 🎉🎉
Had an insightful week at the #ConsumerCultureTheory conference in Lund, Sweden, hosted by Lund University School of Economics and Management. I presented my paper on legitimacy and legality with my co-author Aya Aboelenien; I supported my wonderful stu…lnkd.in/gSSCmkEX
#Marketing has a key role to play in implementing the #unsdgs. We have initiated a network of marketing academics in Australia and New Zealand to drive #scholarship, #impact and #teachingandlearning innovations at the intersection…lnkd.in/gnWBFQeA lnkd.in/gXNwECyK
I’m extremely proud of my @ConversationEDU piece on @NetflixANZ’s so-called documentary on #QueenCleopatra. It’s dubbed as an example of cultural (mis)appropriation and silencing of #Egyptian voices and archaeologist experts. @RMIT @RMITCoBL
I’m extremely proud of my @ConversationEDU piece on @NetflixANZ’s so-called documentary on #QueenCleopatra. It’s dubbed as an example of cultural (mis)appropriation and silencing of #Egyptian voices and archaeologist experts. @RMIT @RMITCoBL
Iconic food storage brand @tupperware could soon be relegated to history. The company is warning it's short of cash and might be about to go out of business, 77 years after it revolutionised kitchenware. 7news.link/PrecariousPosi… #7NEWS
I spoke to @SharnelleVella from @7NewsMelbourne @Channel7 last night about the rise and fall of the iconic brand, #Tupperware. Watch the full story here: 7news.com.au/video/business… @RMITCPOW @ResearchRMIT @RMIT @RMITCoBL #brandimage #branding #consumer_rights
I spoke to @smh about the paradox of the #lipstick effect in times of recession #inflation. People still buy little #luxuries like buying ‘hope in a bottle’. @RMIT @RMITCoBL. And thanks @AnnaPattySMH such a great write up!
I spoke to @smh about the paradox of the #lipstick effect in times of recession #inflation. People still buy little #luxuries like buying ‘hope in a bottle’. @RMIT @RMITCoBL. And thanks @AnnaPattySMH such a great write up!
Dr Rebecca Mardon @RebeccaDMardon
1K Followers 516 Following Reader (Associate Professor) in Marketing @cardiffuni. Currently researching influencer culture, digital materiality, and marketplace conflict.Markus Giesler @DrGiesler
6K Followers 1K Following Professor @SchulichSchool @yorkuniversity. Editor @JCRNews. Speaker @TheLavinAgency. He/him.Rohan Venkatraman @WanderingRohan
457 Followers 402 Following Asst Prof in Marketing @bham_marketing | Consumer culture researcher exploring how bodies, emotions and markets fit together | Unabashedly political 🏳️🌈Ghalia Shamayleh @GhaliaShamayleh
954 Followers 603 Following PhD Candidate @Concordia | Sheth Award Winner | Animals Online & #MentalHealth Platforms | SPCA Foster Parent | https://t.co/Je5fT6hXKFDr. Carly Drake @runcarly
2K Followers 1K Following Marketing professor @NorthCentralCol studying gender, bodies, and mental health in fitness cultures 👋Jenna Drenten, PhD @jennadrenten
3K Followers 2K Following digital consumer culture researcher • influencers/monetization/identity/gender • @LoyolaChicago marketing professor • qualitative social media methods • she/herANZMAC 🌏 @ANZMAC
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2K Followers 914 Following Consumer Culture Researcher. Tweets politics, academia, TV, F1, books. ‘Liberal snowflake’. Podcast @consumptiontale (she/her)Chloe Steadman @DrChloeSteadman
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2K Followers 2K Following Associate Professor of Marketing, IIM Udaipur Research: culture and branding PhD Chairperson at IIMU Co-chair, Consumer Culture Lab @cclab_iimuDr Chloe Preece @chloempreece
969 Followers 1K Following Marketing academic @ESCP_bs with interests in arts production and consumption. Member of the @StoryFutures team.Ekant Veer @VeerOffTrack
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55 Followers 188 Following Active duty 📍in Yemen 🇾🇪 Yemen 🇾🇪 born and raised 🇱🇷 Vietnam 🇻🇳 American 🇺🇲 #Usarmy# Usarmysoldier #furtherfasterforever.www #goarmy.comChris Danfort @CDanfort5673
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25 Followers 240 Following PhD candidate in Marketing #VirtualInfluencer #ImmersiveTech #HumanComputerInteraction #DigitalMarketingmateuszhalawa @mateuszhalawa
360 Followers 4K FollowingE_mily @Emily0039915063
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8 Followers 328 FollowingThia @Thia092019924
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468 Followers 262 Following Senior Lecturer and Senior Marketing Scientist Ehrenberg-Bass Institute. TEDx Speaker. The Zac Anesbury Show podcast host.Amit @HKokld
598 Followers 3K FollowingJoelle Leo @joelleleo1
113 Followers 835 Following MA in the sociology of consumption. youth & digital economy, inequality & social stratification studies, strategy, political consumerism, consumer culture.Thooslash @thooslash95772
122 Followers 3K FollowingDavid Pettinicchio @d_pettinicchio
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45 Followers 304 Following The Department of Marketing at Kelley School of Business, Indiana University is a world-class group of marketing scholars, educators, and thought leaders.Anubha Mahender Singh @anubhakaura
114 Followers 809 FollowingCibes Conference @CibesConference
1K Followers 3K Following CIBES Conference By CIBES Research Group 4th CIBES Conferece / 20-22 June 2024 / Rome, ItalyMaria @maria88leon
154 Followers 3K Followingreo @leo_f11
20 Followers 307 FollowingMake money easily @hJ9aRL3R05bUyb
4 Followers 388 Following MEXC focuses on financial management, stocks, cryptocurrencies, digital assets and investments. Currently, new users can get free dollars when they sign up.Journal of Family Bus.. @JFBM19
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664 Followers 1K Following Lecturer in Marketing @UoLManSchool | Researching #TransformativeServiceResearch #TSR #Wellbeing #Vulnerability #ServiceDesign #RefugeesDr Rebecca Mardon @RebeccaDMardon
1K Followers 516 Following Reader (Associate Professor) in Marketing @cardiffuni. Currently researching influencer culture, digital materiality, and marketplace conflict.Markus Giesler @DrGiesler
6K Followers 1K Following Professor @SchulichSchool @yorkuniversity. Editor @JCRNews. Speaker @TheLavinAgency. He/him.Rohan Venkatraman @WanderingRohan
457 Followers 402 Following Asst Prof in Marketing @bham_marketing | Consumer culture researcher exploring how bodies, emotions and markets fit together | Unabashedly political 🏳️🌈Ghalia Shamayleh @GhaliaShamayleh
954 Followers 603 Following PhD Candidate @Concordia | Sheth Award Winner | Animals Online & #MentalHealth Platforms | SPCA Foster Parent | https://t.co/Je5fT6hXKFDr. Carly Drake @runcarly
2K Followers 1K Following Marketing professor @NorthCentralCol studying gender, bodies, and mental health in fitness cultures 👋Jenna Drenten, PhD @jennadrenten
3K Followers 2K Following digital consumer culture researcher • influencers/monetization/identity/gender • @LoyolaChicago marketing professor • qualitative social media methods • she/herANZMAC 🌏 @ANZMAC
1K Followers 620 Following The Australia 🇦🇺 and New Zealand 🇳🇿 Marketing Academy 🎓 . We bring together 🤗 all the region's 🌏 marketing academics #weareanzmac #anzmac2024 #tasmaniaDr Anuja Pradhan @anujap
2K Followers 914 Following Consumer Culture Researcher. Tweets politics, academia, TV, F1, books. ‘Liberal snowflake’. Podcast @consumptiontale (she/her)Jennifer Takhar @jentakhar
789 Followers 5K Following Associate Professor, Consumer cultures, health marketing, biotech. Keen observer of shop windows, shopaholics, CEOs behaving badly. SKEMA Business SchoolChloe Steadman @DrChloeSteadman
1K Followers 772 Following Academic at Manchester Met Uni @placemanagement, @HighStreetsTF. consumer culture, body, place experience, atmosphere, high streets & qual methods. my views.Dr Tanvi Gupta @ProfTanvi
2K Followers 2K Following Associate Professor of Marketing, IIM Udaipur Research: culture and branding PhD Chairperson at IIMU Co-chair, Consumer Culture Lab @cclab_iimuJack Coffin @jackcoffin
829 Followers 655 Following Lecturer of Fashion Marketing. Black lives STILL matter✊🏿✊🏾✊🏽✊🏼but I’m also here for animal lives 🐷🐮🐛🐡🦭🦧🦃🦦🐑 Stay safe and scholarly! he / him / hisDr Chloe Preece @chloempreece
969 Followers 1K Following Marketing academic @ESCP_bs with interests in arts production and consumption. Member of the @StoryFutures team.Robert V. Kozinets @Kozinets
5K Followers 623 Following Netnography, social media research, fandom / entertainment / influencer / creator marketing, platforms, digital methodsEkant Veer @VeerOffTrack
2K Followers 1K Following Professor/Nerd at @UCNZ - often sarcastic- prone to ranting - sometimes takes pictures of sparkly things - thoughts are mineDr Jason Pallant @DrJRetail
828 Followers 894 Following Retail and marketing academic @swinburne | Host @shopologyshow | Featured author @insideretailau | Research and insights on consumer behaviour in retailMichelle Weinberger @consumerlife
2K Followers 1K Following Associate professor teaching & researching consumer culture. @NorthwesternU @MedillSchool, Integrated Marketing. @consumerlife.bsky.socialAcademic Chatter™ @AcademicChatter
273K Followers 981 Following Join #AcademicChatter for support & community. Team: @waterlego @Heather_RoseW.Dr Lauren Gurrieri @LaurenGurrieri
696 Followers 304 Following Associate Professor of Marketing. Gender researcher in the fields of marketing, consumer culture and digital culture.PILAR ROJAS GAVIRIA @PILARROJASGAVI1
725 Followers 556 Following Associate Professor #marketing. @unibirmingham Interests: Multicultural collective identities and solidarities, poetry, philosophy and consumer behaviour.David Almog @davidalmog25
2K Followers 2K Following Managerial Economics and Strategy Ph.D. student @KelloggSchool • Behavioral and Experimental Economics • AI-Human interactions • LV Raiders • BackpackingEmma Shortis @EmmaShortis
3K Followers 2K Following Senior Researcher in International and Security Affairs @TheAusInstitute, with a focus on US politics and history. Adjunct Senior Research Fellow @RMIT.Montassar AGUERBI @MontassarA71
49 Followers 419 Following PhD student in Marketing and Consumer CultureDeven Patel (Modi Ka .. @devenonx
82 Followers 120 Following Hindu| Market Analyst |🎓 @QUT @thecharusat | 🇮🇳 | 💓 to work on business strategy| Volunteer @BAPS | Modi Fan | Cricket 🏏Xueli Huang @Charlie_Huang8
7 Followers 25 FollowingTippayanet Sorosrungr.. @TS_Lens
25 Followers 240 Following PhD candidate in Marketing #VirtualInfluencer #ImmersiveTech #HumanComputerInteraction #DigitalMarketingMaria Rita Micheli @MariaRitaMiche3
417 Followers 256 Following Associate Professor at @IESEG @IESEGResearch. Interested in strategy, business model innovation, stigma, knowledge sharing.pierre mcdonagh @ecosuscom
803 Followers 2K Following writer. educator. advisor. creator of theory of sustainable communication. Professor of Critical Marketing & SocietyMingming Cheng @MingmingCurtin
877 Followers 546 Following Professor in Digital Marketing at @CurtinUni, Australia. Director of Social Media Research Lab. Making tourism and marketing research fun and accessibleLiyuan Wei @LWeiMKT
89 Followers 205 Following Senior Lecturer in Marketing. Brunel Business School, Brunel University London.Joelle Leo @joelleleo1
113 Followers 835 Following MA in the sociology of consumption. youth & digital economy, inequality & social stratification studies, strategy, political consumerism, consumer culture.Granada Centre @GCVA_Mcr
2K Followers 253 Following The Granada Centre for Visual Anthropology @OfficialUoM News on our research, ethnographic documentaries, photography and sound. 500+ alumni since 1987The University of Man.. @OfficialUoM
103K Followers 697 Following A proud Manchester institution with teaching, research and social responsibility at the heart of everything we do. #UoM200David Pettinicchio @d_pettinicchio
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114 Followers 809 FollowingJournal of Family Bus.. @JFBM19
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20 Followers 73 Following Academic specialising in Digital marketing @[email protected]Psych FI @psych_finance
9K Followers 3K Following Funding research into mental health and psychedelics and supporting legalization to bring in the psychedelic renaissance. Psych NFTs and DAO coming soon.Amir Raki🐝 @amirraki875
664 Followers 1K Following Lecturer in Marketing @UoLManSchool | Researching #TransformativeServiceResearch #TSR #Wellbeing #Vulnerability #ServiceDesign #RefugeesAlessandro Gerosa @gerry_sasha
2K Followers 1K Following Author of The Hipster Economy: Taste and Authenticity in Late Modern Capitalism, out Jan '24 for @UCLpress. Cultural Sociology Researcher at @LaStataleDaniel Fisher @DanielFisher42
4K Followers 3K Following Lecturer in Management | University of Sussex Business School (Views my own. If subscriptions start I can be found on Linkedln and Bluesky)Prof/Dr Lisa M Given,.. @lisagiven
3K Followers 4K Following Director, Social Change @RMIT, Editor-in-Chief @arist_org. Info science, qualitative, metal, cats (Threads/IG: @lisamgiven; @[email protected])Sameer Deshpande @sameerdpande
298 Followers 170 Following 'Marketing For a Better World' ProfessionalEsther Orr @doriettetamara
45 Followers 571 FollowingYang (Jenny) Guo @miao1392105959
620 Followers 1K Following Assistant professor @Binghamtonu; marketing PhD @PittTweet; masters @WestVirginiaU; research #sharingeconomy #sustainabilityteaching past the cur.. @AlexanderGunz
310 Followers 474 Following Writing a Consumer Behaviour textbook that students will actually learn from (for beginners, defining is not explaining)BMW Australia @bmwau
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12 Followers 53 FollowingDaiane Scaraboto @dscaraboto
80 Followers 187 FollowingAaron Elbourne (He / .. @AaronElbourne
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103 Followers 755 FollowingProfessor Andrew R. T.. @AndrewTimming
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600 Followers 680 Following Alternative Consumption Research, émergences, déviance, résistances, marketing durable, responsable et éthiqueMarketing Group Zuric.. @MarketingGroupZ
135 Followers 491 Following Academic researchers at the marketing chairs @uzh_en and @eth_en in Zurich jointly seek to develop and disseminate knowledge in the #marketing field.Jared Watson @drjaredwatson
384 Followers 305 Following Be good. Eat good. Live good. Asst Mktg Prof @NYUStern who is probably only tweeting about the Mavs & CowboysThe Marketplace and I @MarketplaceandI
250 Followers 405 Following M&I art project aims to prioritise ability over disability and challenge preconceptions towards disability ⭐️⭐️⭐️⭐️ reviewed exhibition at Edinburgh FringeMarketing Megz @marketingmegz
6 Followers 59 Following Marketing MSc student sharing the best things I've learned 🤓Zhaokun Li @zhaokun_li
16 Followers 83 Following I am a final year Marketing PhD student from the University of New South Wales. Interested in machine learning and cultural products such as music streaming.Hakan Cengiz🌀 @sanyetus
344 Followers 388 Following Consumer researcher🧩Prof. 👨🏫Visiting Scholar at ASU 👿 - Amateur musician🎸🎻 💫amanda meade @meadea
37K Followers 6K Following Guardian Australia's media correspondent. Weekly Beast out Fridays. DM or [email protected] [email protected] [email protected]💥Dr💥 Julia Bair.. @bairdjulia
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32K Followers 2K Following Breaking news. Incisive analysis. Delivered free, delivered daily, for all Australians. Subscribe for news updates: https://t.co/krliDuArl4Elise Pianegonda @elisepianegonda
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1K Followers 784 Following Magallánico🇨🇱/ PhD in Economics @UChicago/ @uchile alumn/ Data ∩Theory: I study firms and unions to learn about efficient power distribution/ Job Market 23-24This was a great experience. Thank you @lifebloodau I’ll definitely be back! Have you donated blood lately? 🩸
Thrilled to have our research included in Responsible Marketing for Well-being and Society! It explores a day in the life of a parent-carer! Thanks to all our respondents for inspiring this chapter, we hope it helps promote a care system that truly values the work you do!💖
New book chapter with @leighannehigg 'Broken promises: A day in the life of a carer'. We offer a 'factitional' story of the issues that carers face on a daily basis. I also crowbar in a Seamus Heaney quote. Available here and other places: taylorfrancis.com/chapters/edit/…
"With the growth of AI technology, we will start seeing open-source software with publicly accessible data that allows even the smallest #brands access and know-how to make every experience bespoke," says @RMITCOSC's @DrMarianMakkar kochiesbusinessbuilders.com.au/from-coke-cans…
Thrilled that renowned consumer research expert Dr. Lez Trujillo Torres @Lezota gave us a preview of her awesome value hierarchies theorization, forthcoming in the @JCRNEWS 50th Anniversary Special Issue. Learn more about Dr. Trujillo Torres's work here: business.uic.edu/profiles/truji…
academic.oup.com/jcr/advance-ar… Out now in @JCRNEWS. In this paper, we examine how creativity and creative practices offer an antidote to stigma. We theorise a process through which shame is ameliorated and pride is embodied through creative mastery. Also, drag queens and kings!!!
The submission deadline is March 22!
This seminar is an absolute MUST GO for doc students interested in mid-range and contextualized theory in the socio-cultural and critical approaches to marketing and consumption. I look forward to working there with you!! cctweb.org/post/the-theor…
Why do some people strongly and actively dislike sport in a "sport-mad nation"? 🤔 20% of Australians describe themselves as 'sport haters', and new research from @HunterFujak (@Deakin) + @prof_hmcd (@RMIT) sheds light on the reasons why. ⬇️ theconversation.com/dreading-footy…
NEW! #MarketingTheory SI The Platformization of Consumer Culture. articles explore various dimensions of platformization across a range of contexts from consumer activism in Greece to the US "gunfluencers” read now: journals.sagepub.com/toc/mtqa/24/1
Companies are using artificial intelligence to personalise products as consumers become more demanding about what they expect from big brands, writes @DrMarianMakkar (@RMIT). theconversation.com/from-coke-cans…
GRATEFUL to have Dr. @Alison_Joubert @UniofAdelaide, an authority on market processes, in my doc seminar. Fascinating insights on her @JofMarketing collab w @cfgonza1 and @dscaraboto. Learn more about Alison's work here alisonjoubert.com and here journals.sagepub.com/doi/abs/10.117…
Congrats @ttaylor59 on your 2-year appointment as BARDsNet Chair! @BusinessDeans @anzam_news
I kickstarted FLOW-GenAI initiative = Future of Labour, Organisation, and Work with GenAI, to uncover opportunities and risks of #GenAI for our society and economy @RMITCoBL @RMITCOSC @BlockchainRMIT @RMITVietnam @RMITDigital3 youtube.com/watch?v=A283uS…
Dan doing being things. Congrats @DrMarianMakkar! Learn more about her amazing research here:
Why do brands customise shoes & personalise menus? I wrote in the @ConversationEDU about brands like L’Oreal & Nike using big data to analyse consumers' past behaviours & come up with bespoke choices @RMITCOSC @ResearchRMIT
What a FABULOUS way to start the weekend. If anybody heard a little bit of a scream in the distance, that was me.
Curious about working with video in research? Apply to our next Videography Workshop, held @EMLYON @lifestyle_em Lyon, 19-21 June 2024! More info and how to apply: lifestyle.em-lyon.com/2024/02/15/app…
Companies are using artificial intelligence to personalise products as consumers become more demanding about what they expect from big brands, writes @DrMarianMakkar (@RMIT). theconversation.com/from-coke-cans…
@WanderingRohan @kingsbschool today, presenting findings from a super interesting dataset on consumer responses to tech-led transformations in the sneaker subculture. Really enjoyable seminar & discussion!
Thank you so much for having me @sl_whitehouse @kingsbschool! Such a great discussion, and I really enjoyed getting to meet such a wonderful team!
@WanderingRohan @kingsbschool today, presenting findings from a super interesting dataset on consumer responses to tech-led transformations in the sneaker subculture. Really enjoyable seminar & discussion!
Please consider submitting your alternative work to our SI. Our aim is to show how we can advance marketing theory by going beyond traditional qualitative methods 🤞🏼
🪘 🥁CfP #MarketingTheory SI: Advancing Marketing Theory through Alternative Qualitative Methods. details: journals.sagepub.com/pb-assets/JHT/……… deadline: 01 Sep 2024🗓️ SI editors @anujap @scottjones31 @runcarly @EmBanis @KathyLHamilton @piacenti get in touch for more details.
I am more than thrilled to announce: I’ll be starting as an Assistant Professor at ESSEC in Fall 2024! I want to thank my friends & family, biological & academic. Wouldn’t be here without you ♥️ Now back to my dissertation🤞🏼 #AcademicChatter #PhD #PhDlife #PhDVoice