James Laurain @TheJamesLaurain
Talks about #customerengagement #revenue #crm Head of Growth at Aampe — The only continuously-adaptive customer activation platform linkedin.com/in/jameslaurain Kalamazoo, MI Joined September 2021-
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It's true. It's hard to do anything nowadays without seeing a dozen Temu ads, but Temu is still taking a huge loss with every order. Can they sustain this momentum? modernretail.co/marketing/ive-…
What takes five seconds to write, but can deliver results for years to come? A push notification. 💬 See, push notifications themselves aren't very hard to write. You can easily write dozens of them in the time it takes to write one DM outreach (and…lnkd.in/ggGXVmut
😱 How would you like to get 5,000 push notifications in a single day? 😱 (That's like 3.5 messages every minute! 🤯) ✨THIS✨ is why simple automations make for TERRIBLE customer experiences. I'm sure threads has some logic in their CRM like: 👉 "If…lnkd.in/ga7Ati9d
Can anybody tell me why, on average, 65% (or more!) of a company's marketing budget goes to new customer acquisition? 🤔 📉 Where your average CTR is less than 1%? 📉 Where Forbes has sad that ad effectiveness has dropped 38% since iOS14 rolled out. ?…lnkd.in/gvW64New
Sundays are for carving bike paths through the woods. How did you spend your day? lnkd.in/gVsq-3Bw
Well, this pisses me right off. 😡 See that big "X" on the left above the picture? That doesn't close the ad. It takes you to the ad. 😡 (The real "X" is the tiny one in the upper right. 🤦♂️) This is called a "dark pattern," and it's a deceptive…lnkd.in/gH_Gszpk
This stuff pisses me right off. 😤 ❌ See that "X" on the left above the image? That doesn't close the ad. That takes you *to* the ad. 😠 (The actual "X" to close the ad is the one in the white circle in the upper right.) Anyway, this is called a…lnkd.in/gfdU8FxX
What does 'marketing efficiency' *actually* look like? 🤔 How about a system that's influencing over 8% of your total conversions (and growing), while substantially increasing your efficiency and reducing your costs, and requiring virtually no time from…lnkd.in/gyGPnqvF
Most SaaS companies adding AI to their products like... 👇 #AI #marketing lnkd.in/gAQqXF5e
Friendly reminder that a CTR of 0.9% (The current average CTR on Meta ads) means 99.1% of people 𝐚𝐫𝐞𝐧'𝐭 clicking. 🙈 In contrast, we have customers getting 10%+ CTR with conversion rates of over 7%. Push Notification Effectiveness > Ad Effectiveness 👊 ALL DAY. 👊
Friendly reminder that a CTR of 0.9% (The current average cross-industry CTR on Meta ads) means 99.1% of people 𝐚𝐫𝐞𝐧'𝐭 clicking. 🙈 --- For some contrast, we have customers getting CTRs of upwards of 10%+ with attributed conversion rates of over 7%…lnkd.in/gujpv2nV
🔥 Hot take: Most marketers have absolutely no idea how to use AI. 😂 (...and I'm not talking about writing prompts for ChatGPT. I mean interacting with an honest to goodness AI model. 🤦♂️) Here are the biggest issues I see when training marketing an…lnkd.in/gfTDuuBK
Y'all remember MapQuest? 🙋♂️ MapQuest was awesome. 😅 No more sitting around the table looking at maps — You just popped in your destination and your starting address and it spit out page after page of directions showing you *exactly* how to get ther…lnkd.in/gHURPPzB
Sobering post from @dting888 (CTO at Zenni Optical) on the dwindling effectiveness of digital ads. 📉 Even before Forbes reported a 38% drop in ad effectiveness after iOS14, @stereolaundry was telling me how he was essentially seeing the same with his RO…lnkd.in/gDD2MaiS
For years, my kids have been trying to scare me. This one actually got me. 😅 Next time you're in the office, here's a simple way to spice things up! 😂🕷️ #LinkedIn lnkd.in/gHibruRv
Shreyansh Sinha @Rooks_ahead
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277 Followers 217 Following Copywriter, ghostwriter and all-around wordsmith | Here I tweet about copywriting, ghostwriting and of course showing my sarcasmI am trying to find resources around how apps like @Swiggy, @zomato, @letsblinkit etc have implemented push notifications, any help on the resources would be really helpful.
youtube.com/watch?v=wfHCPi…💥 Buckle up! you don't want to miss this, @TheJamesLaurain reveals how 75% of top gaming apps fail to welcome new players 😱 and outlines how these same companies can significantly increase engagement in just one step 🤓 Don't miss another great @pgbiz…
Transform Your App’s #Retention And #Engagement with #Aampe’s Head of Growth, @TheJamesLaurain youtube.com/watch?v=rGf5zA…
The synergy between CRM and machine learning means hyper-efficient customer journeys. We're not just meeting expectations; we're designing them.
In marketing, content is king but context is the kingdom. Understanding where your audience lives emotionally and digitally is key to a resonant message.
Why is @YahooFinance torturing me with repeating $NVDA push notifications? #Nvidia
I have Ground News, the Wall Street Journal, and New York Times apps on my phone. Why do I get push notifications on the same story on all the apps at the same time? Almost like they're all in sync...or something...
Saw this brilliant post on LinkedIn from @TheJamesLaurain Enjoy!
Aampe, uma plataforma de automação de marketing para aplicativos móveis, arrecadou recentemente $7,5 milhões em uma rodada de financiamento liderada pela Matrix India e Peak XV. Esse novo investimento aumenta o total arrecadado pela Aampe para $9,3 milhõ… ift.tt/IwcRW5Q
#LatestNews - Aampe aims to personalize app marketing with algorithms - Share your #comments below! #bergnermedia ift.tt/EjRDxb9
Aampe aims to personalize app marketing with algorithms: ift.tt/6o1HPpn by TechCrunch #infosec #cybersecurity #technology #news
Aampe aims to personalize app marketing with algorithms ift.tt/ETtZCeI
Aampe aims to personalize app #marketing with algorithms. techcrunch.com/2023/10/11/aam…
Aampe aims to personalize app #marketing with algorithms. techcrunch.com/2023/10/11/aam…
Aampe aims to personalize app marketing with algorithms ift.tt/5pU9GVN #onlineshopping #shopchopper.com #shopchopper #retailnews
Learn it. Aampe aims to personalize app marketing with algorithms tcrn.ch/3ttPMiU via @TechCrunch #tech #digital #data #privacy
New post on TechCrunch: Aampe aims to personalize app marketing with algorithms ift.tt/w6xTKiP
I love this message from Udemy. In comparison with Duolingo push-notifications, it doesn’t make me feel guilty for procrastination or smth else
Every app business needs tools for: - 🚀 ASO - 🗣️ User Engagement - 📊 Analytics - 🎯 Ads & Acquisition - 💰 Monetization - 🔄 A/B Testing - 🔔 Push Notifications Miss any, and you’re leaving money behind 💸