Raja Rajamannar @RajaRajamannar
Mastercard CMO & CCO operating at the intersection of business & marketing. Author of Wall Street Journal bestseller “Quantum Marketing." amazon.com/Quantum-Market… New York Joined July 2009-
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Last year, the global vegan market was valued at over 16 billion dollars — a number that is expected to 2x by 2030. Veganism is here to stay. Marketers, have you thought about how your brand can appeal to vegan consumers? I look forward to hearing your thoughts. #WorldVeganDay
One of my goals is to help marketers prepare for the future. And while it is an incredibly exciting time to be a marketer, the industry stands at a crossroads. How we navigate these five challenges will determine our collective future. @BusinessInsider 👇 businessinsider.com/raja-rajamanna…
AI is a big force multiplier to anything you're doing. but it has been around for quite some time. Generative AI, however, is something new entirely. Suffice it to say, it is by far the most powerful technology I have come across. @ETBrandEquity
Can robots replace marketers? The rise of #AI and automation has sparked conversations around roles that were traditionally held by human beings, but are now being overrun by machines. My view — the immediate future of marketing automation is not about replacing human beings,…
I was excited to announce the @Mastercard Gamer Academy at this week's #AWNewYork2023. It is a curriculum-based program designed to provide an incredible career development experience to gamers around the world. @advertisingweek mastercard.com/news/perspecti…
Being a lifelong learner has been part of my DNA since childhood, instilled by my mother. It is an essential practice for those interested in personal growth. I recently dove into this with @jenny_rooney on the Marketing Vanguard podcast by @Adweek. adweek.com/brand-marketin…
This week, I felt truly honored to receive the @AEFNYC Lifetime Achievement Award. This award is a testament to the many people who have helped me along the way. I am indebted to my mentors, colleagues, and peers for inspiring me to advance and educate the next generation of…
One of my responsibilities as president of @wfamarketers is to celebrate those that have been critical drivers of growth, while elevating the role of marketing as a force for good. Nominations are now open for the 2023 Global Marketer of the Year. wfanet.org/leadership/glo…
When war broke out in Ukraine, ~10M refugees fled to Poland. @Mastercard’s “Where to Settle” platform uses data-driven insights to help them find the right place to live. Grateful it was included in @FortuneMagazine’s Change the World list.
The marketing industry is transforming, thanks to the accessibility of emerging tech like GenAI. But to take full advantage of #GenAI, marketers need to have the right team in place that can fully embrace the opportunities — and minimize the risks. linkedin.com/pulse/what-gen…
Valuable insights from @hubermanlab on creating daily habits that can contribute to overall wellness and happiness. My thoughts: 💤Sleep — While undervalued by many people, it is worth prioritizing. A lot of healing and reorganization happens in the body and the mind during…
I was recently asked an interesting question at an @etmasterclass about balancing the history of a legacy brand with an approach centered around innovation. It all comes down to understanding your consumer. We must remember that what got us here won’t get us there.
Today, I’m thrilled to announce the launch ‘priceless India’ to curate and create bespoke, priceless experiences across India. With guidance from the The Ministry of Tourism, Government of India and Invest India, we made a start by curating 40 unique experiences for Mastercard…
Insights from @Kantar’s Media Reactions 2023 report can teach us a lot about modern consumer behavior. Some highlights: - Innovative, non-disruptive, “opted-in” experiences lead the way - Ads are too repetitive - To stand out, brands need to explore new formats and executions…
While many tennis lovers have turned their attention to NYC this week, I want to take a moment to shine a spotlight on an event that happened on the other side of the world — and with some very special athletes. Recently, @Mastercard worked with @TennisAustralia to help raise…
It was an honor to partner with @amfAR, The Foundation for AIDS Research, to sponsor their gala on Sunday to contribute to the global fight to end AIDS. The HIV epidemic has affected so many people of different ages, races, genders and regions – it truly knows no boundaries. At…
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Grateful to @Maliha_z_Art for coming to speak with @Mastercard about her journey and leadership in #Web3! ❤️🧡 For those who don’t know Maliha, please check out this website: womenrise.art
@RajaRajamannar @Mastercard Bravo Team MasterCard!
Making the most of @Cannes_Lions by bringing together the world's largest advertisers at the @wfamarketers CMO Forum. Special thanks to @RajaRajamannar for hosting us at the @Mastercard villa 🙏 #CannesLions2023 #CannesLions70
It was truly an honour for us to curate @byllanos & to be a part of this activation for @Mastercard 🙌 The time is WoW during Cannes Lions 💜
Marketing cannot succeed unless business leaders work together. In particular, CMOs need to build strong bridges with their CFO. Through a happy tension, they can navigate the ups and downs of the business cycle together. Thank you, Sachin Mehra for joining me onstage at…
In times of economic distress, the need for authentic marketing is greater than ever, according to @Mastercard's CMO, @RajaRajamannar
Always great to sit down with @Mastercard CMCO and @wfamarketers President @RajaRajamannar to discuss how we can help more people to make #Sustainable choices. #CannesLions2023 #CannesLions70
Congratulations, @RajaRajamannar for being formally inducted into the @MarketingHoF last night! Your leadership and approach to marketing and communications has pushed our brand and business forward.
.@RajaRajamannar asked ChatGPT to summarize the AI chapter from his book Quantum Marketing. Here's the result By @BrandStoryboard forbesindia.com/article/storyb…
The Speed of Culture was at #CES this year! Among the cutting-edge technology, host @MattyB caught up with @RajaRajamannar, Chief Marketing Officer at @Mastercard to learn about his groundbreaking approaches to marketing. 🎧 Listen now! @Adweek #thespeedofculture #mastercard
I’m looking forward to sitting down with @Mastercard's @RajaRajamannar to discuss all things #Marketing and #DigitalTransformation on his next episode of Quantum Marketing Sense Live, on LinkedIn. RSVP here to join us this Thurs 19 Jan at 11:15 AM ET: linkedin.com/video/event/ur…
Crystal Dunn and Mastercard packing the house in Aria! @Cdunn19 @BWP_Collective
The #Mastercard artist accelerator program will use the #Polygon network to teach the selected artists how to perform a series of activities that will allow them to cut the middleman with #Web3 tech. news.bitcoin.com/mastercard-tap…
📢ANNOUNCED AT CES📢 @Mastercard will launch the Mastercard Artist Accelerator #onPolygon 👉🏾a Web3-based, fan-driven initiative to develop and launch emerging musical artists in the digital economy 🎵 💳 polygon.technology/blog/mastercar…
#Mastercard will use #Polygon to launch its Mastercard Artist Accelerator. The program will help musical artists learn how to expand their brands through minting #NFTs, building an online presence, and establishing a community. #Crypto #MarketWatch
Mastercard, Polygon to together launch emerging artists into #Web3 with an artist accelerator program
Mastercard announced a new accelerator program to help introduce emerging artists in the music industry to web3 as a medium at this year’s Consumer Electronic Show in Las Vegas. Adweek talked to @RajaRajamannar about the move: adweek.it/3vIQ839
Raja Rajamannar, CMO of @Mastercard and author of 'Quantum Marketing', joined us to discuss what marketers must do to prepare for a future where everything we once knew about marketing has changed. bit.ly/3boZB9i @FinancialBrand #financialmarketing #banking
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