Jason Hershman | Startup CFO @JasonHershman
Startup CFO | Founder of Point FP&A | Using finance to start, grow and scale companies from day 1 to exit pointfpa.com United States Joined August 2015-
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You can’t unsee your company’s P&L. Here is what I mean (and why I do what I do). If there has been one personal requirement for me, for any job that I take on in my career. It’s been this. Having visibility into the company’s full P&L. You might be thinking “Obviously,…
What I do when I’m stuck. When I don’t know what to model. When I don’t know what to write. When I’m feeling lazy. Here is what I do… …I simply just start… I start by building other pieces of the model. I start by writing anything that comes to mind. I go for a run or…
I’ve learned so much in the past 16+ months since starting Point FP&A. Different Industries Financial Concepts Business Models Processes Marketing Systems Sales Taxes And all of this… Has accelerated my career faster than any other path I was considering. The learning…
You sat down. Took the time to figure it all out. You came up with a strategy. Created markers to look for. Identified milestones to hit. You said this month, “I’ll achieve X.” You wrote it all down. You told yourself… “Here is what I am going to do… Here is what I am…
Nothing more that I can add to this. Joe said it perfectly. Exactly my experience as well.
Nothing more that I can add to this. Joe said it perfectly. Exactly my experience as well.
When I build financial models, I don’t ever use templates. Here is why and what I do instead. Why I don’t use templates. I have come to find that every company, regardless of business model is too different. The chart of accounts is different. The CRM is different. Data…
One upside down thing about being a CFO. It’s this. When someone asks you something… The answers are “black and white.” It’s this number, percentage, etc. Basically Math. …But most of the questions are… Not black and white. You usually have to clarify the question they…
Definitely one of the biggest drawbacks. But, you get a lot more mileage out of the gas you put in.
Definitely one of the biggest drawbacks. But, you get a lot more mileage out of the gas you put in.
Your fast track to become a CFO: 1. Find a Start-Up. 2. Spend 6 months doing their accounting (directly for the CFO). 3. Take your accounting knowledge and start forecasting expenses. 4. Forecast all expenses in microsoft excel. Share it with the CFO. 5. Expand on your…
Clients hire me for my financial knowledge. But they also hire me because… - I move fast - I require no training, no onboarding, no equity - I can start, and own finance immediately, day 1 - Through finance, I’ll help HR, Sales, Marketing, etc. And you know what this has…
The irony as a finance person building a budget is how little of the budget you end up allocating into the finance department.
Every consulting project ever. Hire us for millions. (Does 4 week study). “Your costs are too high.” (Takes 4 weeks to put together a report). “Cut 50% of your workforce.” (Offers solution)... “Retain us for millions.” (Result)... No change in costs.
I recently helped three different clients close tens of millions in funding. But my involvement in each process was slightly different. Here are the many ways FP&A supports fundraising. The Model: The Company went from no model, to a completely new build It had everything…
As someone who is working with Randy now on his new venture, I can tell you personally Randy is an absolute savage and a hell of an operator.
As someone who is working with Randy now on his new venture, I can tell you personally Randy is an absolute savage and a hell of an operator.
I was making much more than this when I started. Also was 34, 2 kids and a wife. Not that hard to do if you know you are good at what you do and are ambitious. Conversely, if I was only making $150k at that age I would be restless until I figured something better out.
I was making much more than this when I started. Also was 34, 2 kids and a wife. Not that hard to do if you know you are good at what you do and are ambitious. Conversely, if I was only making $150k at that age I would be restless until I figured something better out.
You’ll know your financial model is working when: (no, it’s not when your balance sheet balances)... It’s when: Sales uses your template to forecast. HR uses your headcount to recruit. Marketing references your model for budgets. Accounting syncs the GL to your format for…
Been doing this for almost two years now. Specifically with finance, people don’t want async, instruction takers. They want done-for-you, high touch expertise. And they are willing to pay for this. Done right, you’ll stay with them forever. Much better business IMO.
Been doing this for almost two years now. Specifically with finance, people don’t want async, instruction takers. They want done-for-you, high touch expertise. And they are willing to pay for this. Done right, you’ll stay with them forever. Much better business IMO.
If you want to make a killing in FP&A, steal my pitch. How do I know this works? Because over the past 16 months I’ve had to turn down $1M+ in annualized income. Here is my typical pitch (aka my go-to-market strategy). First. I talk about my process. Say this. 1. In less…
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@JasonHershman It's inspiring to see your entrepreneurial journey paying off. Your story is a testament to the power of self-belief and hard work.
Just migrated my 8,000 person newsletter to @beehiiv 1. If you subscribe and something breaks, let me know 2. Looking for others on beehiiv that I can recommend
@JasonHershman 🔥 I’m convinced most employees have those kinds of thoughts but then don’t take the action you did
@JasonHershman Great story, curious what happened to that company?
Uncomfortable truth: If you are hesitant to show your team your full P&L, you know you're underpaying them.
People undervalue a great B2B Services company “Agency life sucks” etc Many people chase SaaS, Info, and Marketplaces like they are a pool in the desert Careful out there - not that simple
@JasonHershman Well said. The skill is in deciphering the "need" from what they say they "want."
Sharing a file with a name like... “2024 Projections and Budget_Input 03-25-25_[Company Name] OpEx Plan V2_UPDATED 20240411v4 FTE Adjustment6.xls” ...looks sloppy and shows a team is unorganized. Here is how to avoid it: 1) Have 1 “Working Version” with an intuitive name and…
@JasonHershman What's your rule of thumb for % of revenue that should be allocated to the FinAcc function? Of course "it depends" and will spike around certain hires, but 5-7% at early stage (pre-B) seems common.
shoutout to @JoeydeWit_ for not only helping us better understand our numbers here at Echelonn, but also for putting this together for the agency bros that follow me! swift-turn-5ec.notion.site/MBA-Secrets-Ad… leverage this one gents
@SecretCFO Would love to get a thread on building out a legit finance function/team for a small business that’s growing. Apologies if you’ve already posted one!
$20 Consulting changed my life. I've had the opportunity to meet with over 150 incredible people so far. I've made lifelong friends. We've launched businesses together. It gave me the courage to leave the world of W2 employment. And now it's time to take it to the next level.…
@JasonHershman @SMB_Attorney @emilyleldridge No, it was a majority stake and probably should've been consolidated and not accounted for using the equity method.
He’s a former Navy SEAL who accidentally turned a $39 jiujitsu belt into $100M+ business. What’s even crazier? The idea came to him while on a top-secret mission in Southeast Asia. Buckle up for this one 👇👇👇 1/ In the mid-90s, Randy Hetrick (a U.S. Navy SEAL commander) was…
NEW: Woman who is accused of bashing a cellist’s head with a bottle accidentally says she pleads “guilty” instead of “not guilty” in court. Remarkable. Amira Hunter is facing assault charges for smashing cellist Iain S. Forrest in the head with a bottle. After she was asked in…
It's crazy how CFOs approve but ... OGs accountants / CPAs hated it.
ANNOUNCEMENT: I made a website that’s Yelp for accountants: samslist.co I am looking for a new accountant. Finding one that’s good + fit my needs is hard and time consuming. So, I tweeted out asking who has a good accountant. • +150 people replied w/ an…
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