Kolby Hatch @HatchKolby
Tweets on writing and marketing smarter // fmr: @hype_kit, @thehustle kolbyhatch.com Oakland, CA Joined February 2017-
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FACTS.
I'm more and more certain the fastest way to your first million is not starting some online business. It's berry farming.
You should never use the advertising copy your sponsor gives you. Insist on writing it yourself instead. Here's exactly what to do so you can create a higher-converting ad (and get the renewals you want):
my 2024 slack energy: "Hey quick question, are you fucking kidding me?"
Can confirm @ryan_boat broke Quora.
Love it when help documentation actually teaches you something. Great example: @smartlead_ai. Just handing out great resources like this 👇docs.google.com/document/d/1Z-…
I’ve probably purchased $300k in software and agency services in the last 3 years. Sat through 100+ sales calls. The #1 differentiator between the folks who get the sale and those that don’t: Sending the quote. It’s crazy how many either don’t, send something wrong, or send…
A trick to get people to read more: Plant more "payoffs" It's like a copywriting cheat code. But there’s a key thing to keep in mind if you use them. I’ll explain: Copy payoffs are short phrases that keep a reader moving along. "But wait, there’s more… Let me show you… But…
A landing page framework that’s underrated → A good story It can be a current or historical event, news clipping, anything. Make sure it's offbeat and kinda weird. Design the page like a blog or article. Hook with the story, connect it to your product and ask for action.
Something that gets overlooked too often... buying environments. Advertising is all about setting the right environment. Vibes. Where you advertise should match the behavior of your customers. It's the reason e-com/DTC companies do so well advertising on social. Scrolling…
The instant way to make your writing better... Break up your paragraphs. It’s crazy how many heavy, lengthy, downright awful-to-read paragraphs I see online. 4 lines max. Your reader will thank you.
Newsletter operators that want to monetize better and grow faster: You need to build an offer that you can get in front of your subscribers ASAP. I recorded a presentation walking through EXACTLY how to do it in detail. Get it for free 👇 tailwindfrontend.carrd.co
My guy gets it.
If you know why our Christmas tree is decorated like this, then I’ll listen to your time management hacks.
Anyone know how long it takes to see reviews show up on an iOS app? Asking for a friend...
9 tips to win with short-form video…even if you're a rookie: 1. Finding Content Market Fit Content Market fit is content: • you like to make • the algorithm favors • the audience consumes How do you find it? Publish 100 videos. Let the data talk. And your audience speak.
My guy know his stuff. Don’t miss it.
A great newsletter is an incredibly valuable asset, but most don't know how to build one that engages and converts their audience. So we built a 'done-for-you' newsletter service. In 14 days, we'll launch your world-class newsletter. Here's how:
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Alex Garcia 🔍 @alexgarcia_atx
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when you see people accomplish things you didn’t know were possible, it should be an opportunity to question your self-imposed limitations, not an invitation to rain on their parade.
A theory on why most marketing is bad
March 2024: 💸 $390k MRR (+19.2%) 💰 $526k total revenue (+28.1%) 👨🎓 26.6k active subs (+19.7%) 👋 250k signups (+50.2%) When we hit $5M ARR (in 2 weeks) I will write up a post with all the growth hacks we used up to this point Until then, I retreat back to my cave, talk soon!
You should never use the advertising copy your sponsor gives you. Insist on writing it yourself instead. Here's exactly what to do so you can create a higher-converting ad (and get the renewals you want):
If you need a pick-me-up today, it's wildflower season in TX, and people keep posting their dogs on the Austin subreddit 😂
What audience growth opportunities do you see right now? Things have gotten hard recently: - Meta ads are buggy - Twitter reach is down - Search traffic is dropping
Here's a story about how I tested Quora Ads while working at The Hustle and accidentally became the top business influencer on the platform for 4 months:
5 years ago today, I accepted a job as Head of Content @TheHustle. Since then, I've… ✍🏻Written/edited ~2k newsletters 🔥 Hired and developed some of the country’s best newsletter writers 📈Helped The Hustle grow from 1m to 2.5m daily readers Here are 5 things I've learned 🧵
My rules of Twitter: 1) use your real name as your handle. People trust humans. Very few anonymous accounts build trust. Your engagement will go way up with your name and face. 2) put your accomplishments in your bio. It isn’t bragging. People filter info here by the quality…
A lot of people have built newsletters thinking that once they hit a certain number of subscribers, sponsors will come knocking on their door begging to buy placements thousands of dollars. Unfortunately, for the vast majority, not going to happen. If you have a well-defined &…
Guys I am so sorry. I jinxed us. Things are not normal.
Last 2 days on Meta look almost dare I say back to normal for us. Anyone else?
PSA if you run a newsletter: You won't get very far in this game without building real relationships. Here are my 4 tips you can do in less than 10 minutes per day to: - Meet new people - Have your content shared - Get referrals and introductions Plus so much more. Tip 1:
@HatchKolby Is that the biggest difference? Not the quality of the call / the pitch / the price / the bond? You make it sound so easy ;)
We wrapped up the final live session of the Newsletter Growth System today. It has been an honor teaching 120+ students newsletter growth, engagement, and monetization. We're already seeing great feedback come in. This cohort had: - 1 networking event - 12 live training…
This was such a fun one - probably one of the most insightful, actionable interviews we've had on the pod yet. Don't miss our conversation with @AdamRy_n on the latest episode of Newsletter Operator pod.
New podcast: How @AdamRy_n grew WorkWeek to $1M+ per month and 500k+ subscribers. If you want to build a B2B newsletter, check this out! We cover: - Adam's best advice for B2B media founders - How to sell ads if you have a small audience - Paid subscriber acquisition and…
When you’re setting up an ad account for the first time - keep it SIMPLE. Don’t spread your budget too thin across too many tests People get caught up wanting to test as much as they can, and it hurts a lot more than it helps. Start with: 1 campaign 1 adset Set your budget…
Can you please comment here if you've seen Meta delivery issues and irregular performance in the last week? I want to see how widespread it is.
Cody - if you draft 2-3 email cadences, I will have them tested. If any of them can beat our current email sent:demo booked ratio, I will send you $2,500. We can run this experiment publicly if we want. Do you accept?
I want to start an agency or a SAAS just to do a way better job of cold outreach. The bar is so low. 99% of it is so terrible:
@HatchKolby lol love it. Also, use Kolby's copy tips. Those will be linked in the newsletter.