Chris Cooke | Digital Marketer @DigitalCooke
Senior Digital Marketer with 15+ years using email to sell | Doing a deep dive into performance/affiliate marketing | Using AI to do it all faster & better. chriscooke.digital 🗺️ 🚀 Free Affiliate Course Joined January 2021-
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Email Marketing Tip: Don't just tell facts Tell good stories Stories evoke emotion And it's emotion that drives action
I believe there's 1 key ingredient for success that is most important Yes, you need to be consistent Yes, you need to do the work Yes, you need to be focused But, if there's no FUN, what's the point? Even a serious pursuit needs to be fun on SOME level Agree or disagree?
Marketing is as much science as it is art • Observe • Hypothesize • Implement • Analyze Adjust course and continue on an upward spiral of awesome Experimentation is the ultimate source of growth
Your day-to-day process is where success actually takes place. Your goal is simply a snapshot of a point on your path.
Every email in your series is a chapter in your prospect's adventure with you. Make sure they're always excited to receive and read the next one.
There are no secrets to success. It's a matter of doing the work, iterating as needed, and staying the damn course. Success is so much more boring than we want it to be.
In your opinion, should AI be used to write marketing content?
Here's what I do when I feel stuck: Read Write Reflect Meditate Visit nature Do a brain dump Give myself grace Revisit my big why Take some time off Ask lots of questions Find & remove friction Give myself space to think What else would you do?
Good Morning, 1500! I'm beyond grateful for everyone I've met, the friends I've made, and all the incredible people I've connected with here. This account exists to help you get the skills & mindset to hit your biggest marketing goals. Here's to you and your success!
What is ONE thing you do to get focused?
Start your journey to success by acknowledging your inherent value Give yourself permission to act Believe you deserve to thrive Get your head straight 1st, and watch the transformation unfold before your eyes
As marketers, we're in the transformation business. It's not about selling products, it's about changing lives.
Want success? Get vulnerable. Face failure Endure rejection Experience judgment It'll happen one way or the other. You may as well use it as data to grow from. Spread your wings, put yourself out there, and fire up the feedback loop.
Random epiphany: The only meaningful barriers between me and my goals are those I've unwittingly accepted and tolerated. Time to break through that shit.
Relevance is key in email marketing. No one cares about your product. Unless it helps solve THEIR problem.
Email marketing isn't just about opens and clicks. It's about connecting with your reader and developing a relationship over time. Metrics matter, but people matter more.
Be a force for good. Make money doing it. Remember, the two are not mutually exclusive.
Email Marketing 101: Never send an email you wouldn't want to read.
Everyone knows that a marketer needs to “understand their customer”. But what does that even mean? A good place to start is with the frustrating situations your customers find themselves in. And specifically, the painful situations that you can help them get out of. What does…
Triggers that get people to buy are cool Urgency, reciprocity, and so on But they're just the icing on the cake You still need a real solution to a painful problem Make sure your offers provide REAL value Make sure there’s real ‘cake’ Or you’re just serving a bowl of icing
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