Digital Content Next is the only trade association that exclusively represents digital media companies. DCN was founded in 2001 as OPA. https://t.co/UDDHIO4DVRdigitalcontentnext.org New York, New YorkJoined May 2013
Streamers don’t want to spend a lot of time trying to find something to watch. And if a video platform makes an investment in personalized search and discovery, that is where audiences — especially younger viewers — will spend their time. digitalcontentnext.org/blog/2024/04/2…
Warner Bros. Discovery Jumps Into Data-Driven Advertising Business With New Tool Olli
With linear TV in flux and streaming on the rise, WBD is the latest media company to launch a first-party data platform.
hollywoodreporter.com/business/digit…
On April 27, the Times launch a new flagship audio show, The Interview. The new franchise that will include a podcast and a print version that will run in The New York Times Magazine. hollywoodreporter.com/business/busin… via @THR
The NBA is advancing toward major media deals, with Amazon and YouTube vying for a new streaming package and NBCUniversal trying to grab one of the main deals held by ESPN and TNT wsj.com/business/media… via @WSJ
Google takes lion’s share of growing UK ad market as publishers lose out
UK ad market grew 6.1% to £36.6bn - but tech platforms take all the growth.
pressgazette.co.uk/marketing/goog…
Streaming platforms invested $100B in content in 2024 alone. But that investment is likely to be wasted effort if streaming audiences can’t easily connect to those shows and movies according to @Jeff__Loucks. digitalcontentnext.org/blog/2024/04/2…
It has escaped no media executive’s notice that women’s sport teams are on a rampage. However, media leaders may not be investing in coverage of women’s sports and athletes proportionally to the value they deliver. digitalcontentnext.org/blog/2024/04/2…
F.C.C. Votes to Restore Net Neutrality Rules
Commissioners voted along party lines to revive the rules that declare broadband as a utility-like service that could be regulated like phones and water.
nytimes.com/2024/04/25/tec…
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