Criterion Global: International Media Buying @CriterionGlobal
The leading independent, international media buying experts to global brands & in-house media teams. Tweets on #paidmedia #advertising and #globalexpansion criterionglobal.com MIA + NYC + SNG + TOK Joined February 2009-
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Highly Commended for Best Campaign Led by an Independent Agency has been won by @CriterionGlobal USA for How Nizuc Won Winter #FOMNA23
Muchas gracias to the judges at @FestivalOfMedia for LATAM recognition of our work for California Table Grapes through emerging #retailmedia. 🏆🙏🥂
Muchas gracias to the judges at @FestivalOfMedia for LATAM recognition of our work for California Table Grapes through emerging #retailmedia. 🏆🙏🥂
A Gold trophy is on its way to the @CriterionGlobal Miami office for Best Independent Agency Campaign for their From Vine to Victory: $27.5m in Grape Gains via Emerging Retail Media campaign #FOMLA23
Helping brilliant brands sharpen new customer acquisition on 4 continents isn't easy. But brilliant partners make it possible. We have some amazing new web work launching soon, with infinite thanks to Gregor and team at @DesignZite. If you need nimble lead capture, DM them! 🏆
The Winner of the Best Launch or Relaunch category is @CriterionGlobal as they impressed the jury panel most with their Launching Europe's Fastest Growing Unicorn in North America (Gorillas) campaign #FOMNA22
The Best Campaign Led by an Independent Agency saw @CriterionGlobal win another gold for Launching Europe's Fastest Growing Unicorn in North America (Gorillas) #FOMNA22
The Onion's amicus brief to SCOTUS is its pièce de résistance. Bravo. #theonion #scotus @TheOnion bit.ly/3fZN0Lk
In 1964 Marshall McLuhan said, “The medium is the message,” noting that in the Greek myth, Narcissus fell in love not with himself, but with the *image* of himself" (@arthurbrooks in The Atlantic). How much of media monetization is based on this economy of vanity?
More than half of DTC brands have experienced a sizeable ad performance drop after the ATT privacy changes (with 31% not even reporting yet). Massive opportunity to create alternate channels for customer acquisition. Thx for sharing this data @web Link: 2pml.com/2022/03/14/ski…
The most poignant commentary on branding 2010-2020 we’ve encountered: Welcome to Your Bland New World of Consumer Capitalism .@benschott bloomberg.com/opinion/articl…
One of our location data partners has shared fascinating data on the Impact of COVID-19 With Foot Traffic Data. DM us for our advertiser guidance report on the impact of COVID-19 and how marketers can plan for the rebound. bit.ly/2UfaZc6
Cheers to Jif x GIPHY, The collaboration that's been at least a decade coming. (and yes, it's pronounced "Jif".) #gif #collaboration #giphy #jif #CPG
Panera launches $9/mo unlimited coffee subscription - Includes feee milk; also covers iced coffee, and tea - In tests at 150 restaurants in 3 states, customers used every other day, many purchased food - 90% renewal rate - 25% increase in loyalty members businessinsider.com/panera-unlimit…
A 1/1/2020 letter of recommendation: We've just kicked off 2020 using Tokimeki-Unfollow, a tool by @tarngerine to #konmari Twitter accounts. Delighted to kick off the new year with a trimmer feed of #mediaindustry conversations. tokimeki-unfollow.glitch.me
People are writing long think-pieces trying to figure out wtf happened this decade. I can explain the whole decade in two photos. On the left: 2010, on the right: 2019
Congrats to @CSQMag Visionary Award winners! CSQ hosted a truly motivating and exciting event. We loved @RealByronAllen's acceptance speech (Visionary of the Year): "I am the epitome of the American Dream." preview.tinyurl.com/y3omhp7j #visionary #media
Is #Santa breaking IP law? @GeorgetownLaw professor Neel Sukhatme talks about the possible licensing violations going on at Santa's toy factory. #AskaGUprof
NOW HIRING: Senior Media Analyst, NYC. If you're into testing assumptions, finding new strategies to set our work apart, look no more. #DataScience #mediaanalytics #mediabuying #Analytics #analyst criterionglobal.com/now-hiring-sen…
Since our founding, digital advertising has more than doubled. Quartz reports on “How the internet ate advertising” and how China, the UK, and India contribute to that growth. #DigitalMarketing #internationalmediabuying #Advertising #disruption #media bit.ly/2jKROry
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Happy to hear, go build something cool and show it to the world.
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Congratulations to all of our winners. We’re thrilled that we can continue to celebrate innovative campaigns and hard work across the industry. To see the full list of winners: bit.ly/FOMNAWinners20… #FOMNA22
The Winner of the Best Launch or Relaunch category is @CriterionGlobal as they impressed the jury panel most with their Launching Europe's Fastest Growing Unicorn in North America (Gorillas) campaign #FOMNA22
The Best Campaign Led by an Independent Agency saw @CriterionGlobal win another gold for Launching Europe's Fastest Growing Unicorn in North America (Gorillas) #FOMNA22
We'd like to enter the chat.
“WHAT IF everything was worse AND more expensive??!!?!???" – NYC grocery stores
TLDR:“we don’t value creators. we target+take advantage of the ones who don’t have education on how to price their business & squeeze as much free advertising out of them. We tell the ones who ask to be paid for their work that we don’t have budget but spend thousands elsewhere.”
My agency works with 10,000+ influencers per month while paying $0 for posts. And every single influencer who works with us produces high-quality content. This strategy saves our clients a minimum of $300,000 per year. Here’s how:
@SelectChicagoUS won an award at the #GoGlobalAwards last night for bi-lateral trade promotion. @IntTradeCouncil
@larrykim That it was used in all 3 parts of Back to the Future?
lots of agencies at Digiday Media Buying Summit bragging about how expensive they are.
big takeaway at our media buying summit this week is that buyers think LinkedIn has untapped potential but also if you wish people happy birthday on it you’re a psychopath
being good at grammar doesnt make you interesting
Opening the @Digiday Media Buying Summit, @shareenpathak shares the state of the industry today. #DigidayMediaBuying
Surprisingly not a Kardashian or Trump. x.com/qz/status/1018…
A large crack, stretching several kilometres, made a sudden appearance recently in south-western Kenya.bit.ly/2KSF6mX
“They haven’t found any significant data pool that you can’t triangulate.“ Philipp Gerbert at @HorasisOrg (Leading into the Digital Future panel) #Horasis
Thanks @CriterionGlobal x.com/criteriongloba…
The 2018 Criterion Global Fellowship for Media Economics is now open for applications through April 1, 2018. Visit MediaEconomicsFellowship.com to learn more. #economics #fellowship #callforpapers
数字 (NUMBER) davidzhen.wordpress.com/2018/03/27/%e6…
Stop by the Ignite Collective booth if you're at Quirks in Brooklyn. Make sure to say hi to Abigail! #mrx @FieldSauce @mindsparklab @EchoQual
Why aren't female economists being recognised? LINK #economics
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