Andrew Holliday @AlwaysAndrewH
2 branding agencies built (1 sold) | 100+ brands built for clients (and counting) | 5 Children (yes, we know what causes it) specialsaucebranding.com Boulder, CO Joined August 2010-
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Cutting your marketing budget to save money when business is bad is like pouring out your water when you're stuck in the desert to save weight for the hike. Cash solves problems. Marketing generates cash. Cut in other places. Invest more in marketing.
I can boil building a brand down to two actionable steps... Step 1: Define how you want to be perceived. Step 2: Act consistently every day to shape that perception.
I just analyzed 100+ Amazon reviews to pull out the top 3 reasons customers gave it a 5-star review. And I did it in under 5 seconds. Ai is handy once you figure out how to use it.
Did I do the things today to create the future I want? That’s a question I’m going to ask myself every night as I brush my teeth. I’ll steal a little something from Steve Jobs here… If the answer is no too many days in a row, it’s time to make a major change.
I’ve lived through two major inflection points: 1. The internet 2. Mobile AI is the third. I don’t want to be left with my pants around my ankles for this one, so I started my AI education today and will be spending time daily to make sure I know how to leverage it. Many in…
Products are easier to sell, are paid for in advance, and can be systematized for consistency. Apply this to a service business and you have something that can scale.
Hard truth about entrepreneurship. You can do the uncomfortable work now and enjoy the benefits later, or you can be comfortable now and suffer the consequences later. Choose when you want to be uncomfortable.
I’ve generated a few million with my agency and it’s very profitable, but I’m about to make major changes. Why take the chance? I realized the model we have can’t get me to the next level. You have to take chances and get uncomfortable to continue growing.
4 lessons learned from failed launches. 1. Creating a product nobody wants happens because you didn’t do your research. 2. Not building your product for a specific group of people is a death sentence. 3. Competition isn’t bad, but failing to differentiate is. 4. Know where…
Talking to smart and experienced people is a cheat code in entrepreneurship. Brands rarely grow in isolation, so don't isolate yourself from the expertise of the smart people around you. If I could go back in time, I'd tell myself this 20 years ago.
Cheesy stock photography is the website equivalent of a hip holster for your mobile phone.
Freelancer is the worst term in business, but many people wear it as a badge of honor. Why would you happily associate yourself with a word that literally says free in the title? Not sure there's a more effective way to degrade your own value.
One of my employees screwed up. My client was pissed. I stepped in and took the blame. Whether it is or isn’t your fault, it’s almost always best to just take the blame. There’s a lot of power in being able to eat 💩
Thanks @TheDieline for the shoutout on our work for ENAY Brewing. thedieline.com/blog/2023/10/2…
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Them: “California is a shit hole” Me: post my nice neighborhood Them: “of course the suburbs are nice” Me: post a picture of Malibu Them: “of course the rich areas are nice” Me: post a picture in nature Them: “of course it has natural beauty” Oooook….so California…
You’ll never hear me say I’m busy. Here’s why: Years ago I had coffee with a mentor, Dave, and he asked how I was doing. As people tend to do, I responded, “I’m SUPER BUSY… work, family, travel, hobbies. How about you?” I’ll never forget Dave’s terse response: “I’m not busy…
@skylarromines Probably had a conversation before giving the ok for her to get a dog. She agreed and he held her to it.
💡Protip: Don't buy a house unless you're a billionaire or an expert general contractor.
I’m starting to believe that change is a lot easier when it isn’t driven by beating yourself up.
Are you really living if you can’t look back from time to time and say, “I can’t believe we did that?”
@John_Fanta Here’s one of the rebounds (Foul on Tennessee)
Joe Lieberman and I didn’t always see eye-to-eye, but he had an extraordinary career in public service, including four decades spent fighting for the people of Connecticut. He also worked hard to repeal “Don’t Ask Don’t Tell” and helped us pass the Affordable Care Act. In both…
Check out this wild bootstrapped company that tens of millions in revenue per year: CubbyBeds @CalebPolley is the founder. I first met him in 2017 when he was my account manager at Sendgrid. As we got to know each other, he was like "hey, I've been working nights/weekends on a…
@ShannonJean If I had to guess they make money by selling socks
I’m down 60lbs (27kg) from this time last year. 🥲 I attribute most of my weight loss to using less node_modules.
@RedWave_Press @krassenstein I don’t think you’re really listening. 40 out of 44 people in his administration don’t want him anywhere near the White House again including his chief of staff and his vice president. What does that tell you. (Hint: they were there you weren’t)
Me: I had 7 cups of coffee, 3 Aperol Spritzes, a prosecco, and a neat gin. Wife: Is your urine ever clear? Me: Yes. It is definitely Everclear.
BREAKING: To all the people who claim that Trump is being politically persecuted, the Federal Judge that he appointed, Aileen Cannon, has just DENIED Trump's Motion to Dismiss the Classified Documents Case on ‘Unconstitutional Vagueness’ of the Espionage Act. In other words…
@theficouple Banning AR-15s would help children more.
@_MLFootball @_willcompton Opinion of Burrow just dropped
My wife’s friend is a moderately successful vascular surgeon. She’ll do about $800k this year. She works 3-4 days a week. Meanwhile I can hire a plumber for $100/hr on Craigslist or do the work myself if I’m feeling up to it.
New flex in 2030: When your son grows up to be a plumber vs surgeon. 30+ years telling kids they should go to college to get a “real” job and neglecting the trades. Now we are slowly seeing the repercussions of those decisions. For every 100 folks retiring from the…
@AlwaysAndrewH I’ve been drinking Mud/Wtr the past few days. It’s good, but I’m still definitely going through caffeine withdrawals. This is why I don’t do drugs. Withdrawals suck. 😅
Why brand matters in B2B. This one simple little graphic says it all. Brand will help you win deals. Brand gets you out of the feature wars. Brand means you're not battling over a 4.6 vs. 4.7 rating on G2. Brands means the sales team isnt grasping at straws to…
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