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Western Media Group @westernmedia

One of the largest independent media marketing firms • All screens + targets for #media buyers #programmatic #TV #Radio #OOH #digitalaudio +1(604) 736-6628 westernmediagroup.ca/contact Canada Joined April 2011
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Western Media Group @westernmedia

a year ago

Part 3 of WMG’s Canadian Podcast Advertising Guide is now available on #Medium. We go over the targeting capabilities & tips for starting in podcast advertising! Read full story here: medium.com/@westernmediag… #Podcast #DigitalMarketing #DigitalAudio #CanadianMarketing #Blog

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Western Media Group @westernmedia

a year ago

Part 2 of WMG's Canadian Podcast Advertising Guide is now live! We go over the various types of Podcast ads & best practices for podcast advertising! Read Story Here: medium.com/@westernmediag… #Podcast #DigitalMarketing #DigitalAudio #Audio #Advertising #Canada #Blog #Medium

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Western Media Group @westernmedia

a year ago

Want to learn more about how to reach your audience at every touch point? WMG has created a guide to Canadian Podcast Advertising! Read the first part here: medium.com/@westernmediag… #Podcast #PodcastAdvertising #DigitalAudio #Advertising #WMG #YourMediaSolution #Blog #Medium

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Western Media Group @westernmedia

4 years ago

A new study by Kantar found that marketers believe ‘multimedia’ is the biggest driver of brand profit followed by brand versus performance strategies. They place target audience in third and creative quality fourth | via @MarketingWeekEd marketingweek.com/marketers-unde…

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Western Media Group @westernmedia

4 years ago

What aspects of your marketing budget will receive more funding in 2020? Creative, "other" and "don't know" are the three areas where participants allocated more "post-covid." Other could be digital audio, connected TV, podcasting.

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Western Media Group @westernmedia

4 years ago

There have been marked changes in podcast listening lately and digital audio consumption has risen. Here is a 15 minute update from Edison Research's Tom Webster | via @edisonresearch youtu.be/14xzAUXvB-c

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Western Media Group @westernmedia

4 years ago

Advertising opportunities are available on this Canadian podcast. Call Jenny for details (604) 736-6628 #agtech

Western Media Group retweeted
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Databox @databoxHQ

4 years ago

Which metrics should you include in a marketing report? More than 60 marketing leaders weigh in on the most important ones to include and why: hubs.ly/H0vgW5z0

Western Media Group retweeted
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Edison Research @edisonresearch

4 years ago

#Podcast fans found another half hour to listen each week during Q2. @InsideRadio @webby2001 buff.ly/3gP274Y

Western Media Group retweeted
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The Drum @TheDrum

4 years ago

Surprise: Consumers like data-driven experiences 👇 #ad @LiveRamp fal.cn/3a43q

westernmedia Profile Picture

Western Media Group @westernmedia

4 years ago

Despite the pandemic and anemic album sales, audio activity is well on its way to meeting or exceeding last year's growth of 15.6% | via @marketingcharts marketingcharts.com/industries/med…

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Western Media Group @westernmedia

4 years ago

Zenith forecasts that slightly more than half of global ad spend this year will be digital | via @marketingcharts marketingcharts.com/advertising-tr…

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Western Media Group @westernmedia

4 years ago

Accenture determined that TV advertising increases the effectiveness of digital media by 19%. Digital media advertising is more successful when combined with TV advertising [Download] | via @thinktvca j.mp/3bcaEhn

Western Media Group retweeted
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Mossappeal @mossappeal

4 years ago

Here's the link for @InsiderIntervws w/ @webby2001 : well worth the full 30 min if I do say so myself (if you like learning about the biz of #podcasting and #audio!) bit.ly/Webster-Inside…

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InsiderInterviews @InsiderIntervws

4 years ago

Here's the link for @InsiderIntervws w/ @webby2001 : well worth the full 30 min if I do say so myself (if you like learning about the biz of #podcasting and #audio!) bit.ly/Webster-Inside…

westernmedia Profile Picture

Western Media Group @westernmedia

4 years ago

B2B CMOs expect to increase spending on digital channels in 2021 | via @marketingcharts j.mp/2QGTOxK

westernmedia Profile Picture

Western Media Group @westernmedia

4 years ago

In late 2019, Vizio Inc. formed a new business unit to start selling some of the ads that appear while people are streaming movies, TV shows and digital videos on its screens. Now, a new league of TV manufacturers are vying for marketshare | via @WSJ j.mp/3lyj8UF

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Western Media Group @westernmedia

4 years ago

On Instagram, there are barnyard animals (cows, pigs) that have large followings. Cut to Kellogg's (the cereal company) that has an alternative meat product called Incogmeato. Now there's an influencer campaign | via @Adweek j.mp/31IrRvA

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Western Media Group @westernmedia

4 years ago

A primer on digital marketing KPIs and a peek at the RACE (Reach, Act, Convert, Engage) model | via @BrennerMichael Marketing Insider Group j.mp/3jruW9n

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Western Media Group @westernmedia

4 years ago

A lot of great new data on search behaviour in this new study from @backlinko #seo j.mp/3gCe3qQ

westernmedia Profile Picture

Western Media Group @westernmedia

4 years ago

How to identify questions & optimize your site for Q&A, FAQ & more | via @sejournal j.mp/3ba9EtY

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