Tomasz Lisiecki @tomasz_lisiecki
I help software companies in transport and logistics to strategically navigate the website landscape. Founder of @NerdCowUK. linkedin.com/in/tomaszlisie… London Joined October 2011-
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Made this animated illustration for a client in 2021. It's a prettified representation of the app's dashboard that went up on their marketing site. I still can't believe how good it turned out. So smooth.
90 things I've learned running an agency for 9 years. 1. Don't be everything to everyone. Niche down as much as possible. 2. Focus on doing one thing exceptionally well. 3. Don't let the new shiny object syndrome distract you from the meaningful work. 4. There's no overnight…
There's always more to do, but it doesn't mean it needs to be done now. Take a break.
The Internet is unusable without an adblock.
Niche down, then niche down, and then niche down again. The sooner you do, the sooner you get leverage to charge more and work less.
It's unbelievable how much crap you see in your own work when you approach it with a set of fresh eyes the next day. I've been revising my draft of copy from yesterday and I cut it by 80% in the first 15 minutes.
Pssst... a perfect project management tool doesn't exist. Sleep well.
Benjamin Button here 👋 The fitness world has taught me an important lesson that I apply in business: **There are no shortcuts** Remember that when someone promises you an overnight success. Wishing you all a meaningful weekend. (I'm 32 btw.)
I've been studying Japanese for a good number of years. Just lately, I realised we can compare the learning of a new skill to designing a user journey on a website. Bear with me as I explain. When you know nothing about a language, you learn the basic vocabulary and grammar…
Information availability is critical inside talented teams. If the information is either missing or wrong, we’ve now blocked the most valuable asset in the company. The cost of effort in searching for it or attempting to recreate it is just too great. It also makes people…
If your home page heading starts with, "unlock the true potential...," then you're doing disservice to your business and customers. Maybe it's me, but I can't relate to a value proposition that vague and detached from reality. Let alone, buy something I don't understand. In this…
You get this kind of enquiry for your service. What do you do? "I would like to replicate the website design and structure of this website: [insert a link] on both desktop and mobile. I have copy and pictures already."
I declined two prospects today. It’s never easy to say “no” when someone wants to work with you. But you got to stay focussed. There’s an opportunity cost associated with our time. It’s really important to remember that when running a small operation.
As the home continues to sleep, Tomasz draws illustrations. Here's a new one for our landing page. Oh, someone woke up. Perfect timing.
The power of our hero banners relies on the anchoring bias. In other words, the first impression is EVERYTHING. Check out my example below in which I give the @Clik_Tweets's banner a makeover. You can see the before, between, and after. - Users want to jump into action ASAP. A…
Just ended up with this page heading, which I really like. This is what I started with lol. (I can't blame you if you skip it 😂.) "Manage content," they said. "It'll be fun," they said. Do you feel like your team wastes a lot of time editing your website? Inefficient content…
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Asked chatgpt to convert a huge chunk of PHP code to Haskell. Looked good besides the bizzare bug of changing a "yes" to a "no" (is it trying to imitate a human bugs??). Tests really saved me here.
@tomasz_lisiecki That's an excellent ideal client description, Tomasz! Some questions for you: - What are some of their biggest pain points that you solve? - With that specific of an ideal client, what are your methods for targeting these companies directly?
@DanKulkov Personal trainer friend (former Marine officer/chef/Physician's Assistant) had very specific advice. Start off with walking / jogging / running until your heart rate is at 120bpm. Then keep it there for 20 min. Do that 3 days per week (5 if you can). Once that becomes easy,…
Exemplary representation of the Ohm's law
Why would you use WordPress in 2024? 1. It has a great community and you can find a resolution to almost any problem 2. It's open source 3. It's the most popular CMS 4. It's flexible, customizable, and you can build pretty much anything with it 5. It's the best platform for SEO
Announcing the new and improved Lennybot 🤖 A ChatGPT-4 powered chatbot that is trained on all of my newsletter content AND now all of my podcast transcripts. Also, includes links to all of the content it references. Ask it: ✓ How do I get better at strategy? ✓ How do I…
@tomasz_lisiecki Ah yes! It's a good way to improve your work. On the other hand, sometimes I just keep changing my writing again and again. It can be a trap if you are a perfectionist. 🤔
Make your own coffee at home they said Save money they said
@_TommyMason Not really a hot take. More just good sense 😂
The Client is NOT your enemy. It may feel like it sometimes, but what they really need is: - education - boundaries - processes - empathy Provide those and you'll have a great relationship.
@tomasz_lisiecki @dan_spratling Yup, this is the real lesson. Different sales tactics work for different businesses, for many different reasons. What hadn’t worked for you can be making others multi millionaires
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