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Today's tips for Monday, June 8. * Google weighs in on AEO and GEO. * LLM developments: Apple's AI-powered Siri assistant; ChatGPT superapp; Scarcity after AGI. * Publicis-LiveRamp: Learning-system acquisition? * Eric Seufert on AI and app proliferation. * Marketecture: Creating the loop for the fandom economy. * Explainer: Why AI needs audit trails — from Taboola. * Marketing operating model is changing, says David Edelman. * From Digiday: Chief AI Officers are temporary. * The Trade Desk COO adds CRO role in shuffle. * More: Email and AI research; Perplexity and publishers; 'AI Off The Rails'; Peer39 Acquires Adloox; Podcast with Yext CEO Mike Walrath. Read: tipsheet.ai/news/google-ae…

Today's tips for Friday, June 5. * ChatGPT ads: Bring your product feed. * LLM developments: Anthropic on AI self-improvement; Pinterest and AWS; OpenAI's retro ads. * Somebody’s wrong: Dueling AI ad forecasts. * Outcome pricing is a royalty, says Satya Nadella. * Williamson: AI sees intent before ads do. * Google gives creators a profile. * AdCP governance leaders intro framework. * Ad tech IPO shows strength on Day 1. * Agents and composability will lead, says Erwin. * People moves: Yahoo DSP product exec joins Roblox. * Vibe's developer platform; Op-ed on OpenAI CMOs; Op-ed on AI transformation priorities. Read: tipsheet.ai/news/product-f…

Today's tips for Thursday, June 4. * Meta wants to “run your whole business”. * LLM developments: Amazon's new visual search features; OpenAI on AI governance; a new Google model. * Sell-side agent taking shape with InMobi, Scope3. * Google separates AI Search from Search. * ChatGPT ads in UK this week. * Kroger wants screens, not “Times Square.” * Magnite positions for the future — blog post. * Walmart is bringing in-store data to its graph. * Profound update: AI search moves closer to chatbot ads. * People Moves: Netflix and LoopMe make executive hires. * More: Sitecore buys GEO firm Scrunch; Horizon survey on AI Agents; TripleLift and Epsilon; IAB on commerce media’s next phase; WPP Media buying Google Search. Read: tipsheet.ai/news/meta-busi…

Today's tips for Wednesday, June 3. * Microsoft rebuilds search for AI apps. * LLM developments: Microsoft's new AI models; Anthropic's Glasswing update; OpenAI expands Codex. * Stempeck: AI search moving 10x faster than programmatic. * Twitch exposes Amazon’s commerce graph limits. * Retail media and incremental ROAS. * Coca-Cola uses AI for marketing decisioning. * Positioning: Canva wants to own workflow. * ChatGPT’s Reddit ‘fanouts’ surge. * McDonald's pairs AI drive-thrus with transparency. * More: AI guardrails from James Deaker; Liftoff IPO closes in; Shoppable AI datasets; Google's Gemini use case; Possible parent sells to PE. Read: tipsheet.ai/news/microsoft…

Today's tips for Tuesday, June 2. * PubMatic brings AI models into the auction. * LLM developments: Anthropic IPO filing; OpenAI on AWS; MiniMax M3. * Hightouch races to replace LiveRamp. * Google updates: Data API and Healtcare AI Mode ads. * Opinion: Agentic protocols promise transparency. * Amazon reduces data fees for Marketing Cloud. * Green highlights opportunity amid reset. * LLMs inside recommendation systems. * ChatGPT ads webinar from Pacvue. * Where value accrues in ad tech — LUMA’s Terence Kawaja. * Explainer: How embeddings work. * People moves: NYT Ads, OpenAI, Knower Tech. * More: Neutrality debate; McKinsey B2B survey; Meta AI account access issue; programmatic ads explainer. Read: tipsheet.ai/news/pubmatic-…

Today's tips for Monday, June 1. * McGrath: Magnite entering ‘new chapter.’ * LLM developments: OpenAI's Greg Brockman profile; OpenAI docuseries; Mistral's conference. * Use cases: Search and programmatic. * AppsFlyer: Incrementality gains momentum. * Amazon’s Signals, shopping and AI. * Meta beyond ads: subscriptions, AI, cloud services? * Reaction: Walmart shopper graph. * New ad category proposed: conversational intent. * Job opening: OpenAI formalizes GTM sourcing. * Heimlich: Private models vs. pooled intelligence. * More: Snowflake AI licensing deals; AI Max branded search controls; IAB Tech Lab on agents; Axios local news; CNN sues Perplexity. Read: tipsheet.ai/news/magnite-n…

Today's tips for Friday, May 29. * Walmart extends shopper graph to Magnite, Yahoo DSP. * LLM developments: Anthropic updates Claude Opus; Agentic security startup gets funding; Model company valuation race. * James Borow on building the Universal Ads TV machine. * Measured brings incrementality data to MCP. * Report: OpenAI moves toward outcome-based ads. * Google highlighting sources in AI Search. * Analyst Eric Seufert’s “prosperous society” and AI. * IAB Tech Lab Summit: AAMP on AWS. * Prebid, Magnite leadership shifts. * More: Adform and Adsquare on ARTF; Agentic measurement op-ed; iSpot on AI and TV ads; B2B marketing and AI; AI brings Indian agency work in-house. Read: tipsheet.ai/news/walmart-y…

Today's tips for Thursday, May 28. * Roku joins the personalization race. * LLM developments: OpenAI on economic future; Google on AI security; Meta on subscriptions, AI. * CTV startup Olyzon announces funding. * Nova Studio’s Matt Barash on viewbotting as market distortion. * The TAM for chatbot ad networks. * More AI winners emerge? Snowflake earnings. * OpenAI bets on two CMOs. * Event: Meta says RecSys matters. * Meta’s Lattice model update targets apps, says New Street’s Dan Salmon. * OpenAI to self-serve advertisers: Set the pixel. * More: WSJ on The Trade Desk; AWS helps retailers with AI; Cadent's audience builder; AdRoll Launches MCP Server Read: tipsheet.ai/news/roku-pers…

Today's tips for Wednesday, May 27. * SpaceX is in the ads business because of AI. * LLM developments: Mistral AI aims at legal sector; Blockbuster IPOs; Big Four consulting and AI nightmares. * ‘Middlemen’: Marketers eye ChatGPT ad partners. * ‘Middlemen’: Omnicom eyes ad tech margins. * Podcast: Alphabet Inc. CEO Sundar Pichai on AI era. * Microsoft says publishers need AI bots. * Meta’s Manus AI deal unwind * Unity’s AI tech extends to Day 28. * People moves: OpenAI gets new CMO for Business; Dentsu adds VP of platforms. * More: Google commerce moves; Industry ad revenue projections; TV versus Pirated TV; Optimizely and Deloitte Digital partner. Read: tipsheet.ai/news/spacex-ai…

@elonmusk Can X + Grok surpass OpenAI in advertising revenue? Interesting dynamic emerging: both companies appear to be targeting roughly $2-2.5B in annual ad revenue this year.

Today's tips for Tuesday, May 26. * Launch: AppLovin’s new social app, Gist. * Launch: Meta’s new “Forum” app. * LLM developments: Anthropic updates on LLM dev; Pope Leo XIV on AI; The AI role for Meta’s Andrew Bosworth. * Marketecture: LiveRamp founder Auren Hoffman on Publicis-LiveRamp. * The ‘evolving’ definition of agentic commerce. * Are you in the “token path”? * AI use case: Ad operations. * CIMM research: Quality becomes a buying signal. * OpenAI heads to Cannes next month. * More: Brands on Google's new AI Mode; Meta wins location lawsuit; 10x-ing the media manager; WPP's AI boss on agents; Lipsman on agentic commerce 'reality check' Read: tipsheet.ai/news/applovin-…

AppLovin publishes Gist, a social media app mobiledevmemo.com/applovin-publi…

Today's tips for Friday, May 22. * Walmart: Sparky helps drive retail media growth. * LLM developments: Anthropic’s Code with Claude; Cursor revenues; OpenAI revenues. * OpenAI hires for enterprise ads marketing push. * Index: a content marketplace for agents. * The Economist prepares for agents. * Google edges into GEO optimization. * AI wants your product feed to close the loop. * ChatGPT referral update: More traffic. * Microsoft on AI, ads and transparency. * Explaining it: AdExchanger on programmatic auctions; Marketecture on agentic dollar flow. * People moves: Mediaocean adds new President/COO. * More: Meta expands brand safety partnerships; TikTok’s ‘agentic hub’ next month; Spotify's AI-powered Q&A; AI adoption and the data; WPP Media's new business momentum. Read: tipsheet.ai/news/walmart-s…

Today's tipsheet interview for Thursday, May 21. Nick Fox, Google's SVP, Knowledge & Information, spoke to tipsheet yesterday about Google’s evolving AI, advertising and commerce strategy, including: * Fox's highlight among this week's product announcements * Search vs. the Gemini app today * How Search and Gemini may differentiate in five years * The evolving role of the marketer * Is a commercial OS — of sorts — emerging from Google? * On preserving utility and trust as ads become more conversational * The AI agent future for commerce * Google's definition of agentic commerce * "Direct Offers" and merchandising versus ads * Universal Cart and the potential for ads * Google’s AI-generated creative with Asset Studio * Today and tomorrow: AI Max, Performance Max and Demand Gen Read: tipsheet.ai/news/google-ni…

Today's tips for Wednesday, May 20. * Google I/O: CEO Pichai makes clear that agents have arrived. * Google I/O: ‘Google Search is AI Search,’ says Search VP Reid. * Google I/O: Universal Cart, Google’s open web shopping cart. * LLM developments: OpenAI Guaranteed Capacity; Mistral buys Austrian physics AI startup; Gemini for science. * Roku adds creator content to tech platform. * Opinion: The accountability gap in agentic AI. * Meta playbook for ad campaign testing. * Peer39 CEO: Is CTV ready for its entrance? * The AI learning loop expands. * New startup merges voice talent with AI. * People moves: Paramount adds AI leader. * More: Marketecture's Ari Paparo on writing VAST and more; X's AI ads pitch deck; Chalice partners with SSP Eqautiv; Bluefish COO on Google Search guidance; Mutinex launches self-serve for MMM. Read: tipsheet.ai/news/google-io…

Today's tips for Tuesday, May 19. * Kovva: making agents for media buying efficiency. * LLM developments: Cloudflare on Anthropic's Mythos; OpenAI and Dell; Anthropic acquires Stainless. * Meta MCP server’s early friction — from Ad Age. * Amazon reduces affiliate payments to publishers. * Eric Seufert: Personalization + AI-generated creative * Publicis Groupe CEO Arthur Sadoun on ‘LiveRamp + Publicis’. * More reaction: Publicis buys LiveRamp. * Research: Know what the consumer says to an agent. * Cheap traffic is disappearing. * More: Comscore March 2026 AI chatbot usage; Baidu AI sales eclipse legacy ads; Canva on AI and consumer trust; OpenAI sued for allegedly disclosing queries; Ian Whittaker on ad tech. Read: tipsheet.ai/news/agents-me…

Amazon’s advertising advantages To the extent that consumers detect the AI-generated nature of ads — or even care about the provenance of ads in the first place — through genericity or contextual irrelevance, Amazon is certainly well-positioned to mitigate that penalty through deterministic, impression-level personalization to a degree that few other platforms can match. mobiledevmemo.com/amazons-advert…

Today's tips for Monday, May 18. * Publicis Groupe buys LiveRamp for federated future. * LLM developments: OpenAI leadership changes; Salesforce CEO Marc Benioff on AI costs; Meta Ray-Ban update. * Industry reaction: Publicis buys LiveRamp. * eMarketer on ChatGPT’s U.S. consumer momentum. * A conversion API (CAPI) for linear TV. * Podcast: Making an AI startup for ads — with Trade Desk, Chalice AI execs. * Recent industry opinions abound on AI and the sell-side. * People moves: Media[dot]net and Yahoo DSP add executives. * More: The brands winning at AI; Mike Shields on YouTube creator ads; New AI search tips from Google; Marketing platform raises $30 million; Pacvue's MCP server. Read: tipsheet.ai/news/publicis-…

Video: Publicis on its $2.2 billion acquisition of LiveRamp youtube.com/watch?v=Q47-Ho…