Marcus Pratt @mawkus

Pragmatist, futurist, millennial, uncle, & digital marketing guy. Californian, Minnesotan. Love the finer and coarser things in life. Work for @MediasmithInc San Francisco Joined October 2008

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Marcus Pratt @mawkus

3 days ago

@launchremedora I was reminded of that by a colleague! Had totally forgotten! Weird that I hadn’t seen an ad in the wild until today.

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Marcus Pratt @mawkus

3 days ago

Getting programmatic display ads on X - this seems new! Below "who to follow" I've seen fill from Google Ads and Taboola. No ad-servers showing up in Sincera

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@tipsheetai Related: the TAM laid out in the SpaceX prospectus cites $600B for "digital advertising" which presumably includes X, Grok, and future ad products not yet announced. Do you think the future value of SpaceX advertising could exceed current Google + Meta combined revenues?

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Marcus Pratt @mawkus

2 weeks ago

Product Listing Ads with “weird” images often get higher CTRs (curiosity factor is my guess) and the algos favor them. So Meta serves ads for tiny worms to people who do not need to feed insectivores.

Tom Goodwin @tomfgoodwin

2 weeks ago

A whole team of people at Chewy , even after seeing this entire thread , think this ad is nailing it. It looks amazing in a dashboard

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Marcus Pratt @mawkus

2 weeks ago

@aripap Keep your Sunday mornings free I guess? Good thing is every time I see this story I'm reminded of Succession which brings me great joy

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Marcus Pratt @mawkus

2 weeks ago

I can't believe @aripap hasn't posted about this. The FTC has fined Cox Media Group over the whole "we're listening" debacle. Not for listening to people's phones (they weren't) but for mis-representing the capability to advertisers!

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Marcus Pratt @mawkus

2 weeks ago

I hope the SMBs that were defrauded are able to invest the settlement funds into a tactic with better ROAS wired.com/story/creepy-l…

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Marcus Pratt @mawkus

3 weeks ago

@EricTilbury_RTB Yeah we do the same with Disney but there’s no show-level transparency. It’s often one of the biggest line items with the least ability to optimize on content.

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Marcus Pratt @mawkus

3 weeks ago

@aripap I recently heard Publicis is the only holdco acquiring, and their shopping list is focused on tech. I wonder if we'll see them make other moves as part of this bet.

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Marcus Pratt @mawkus

3 weeks ago

@michaelmiraflor @DollyDeighton In the 90s, time to hang out and square footage were more attainable! I think someone did a breakdown on how Al Bundy owning a suburban SFH was possible when Married with Children aired, but completely out of reach on an equivalent salary today

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Marcus Pratt @mawkus

3 weeks ago

@michaelmiraflor @DollyDeighton I think even before that a lot of shows labeled upper middle class lifestyles as middle class. Not going to let Sex and the City off the hook for unrealistic portrayal of a "not wealthy" lifestyle to a generation or two.

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Eric Tilbury - Programmatic @EricTilbury_RTB

3 weeks ago

This may be a controversial take, but I am going to say it anyway. Programmatic performs much better when you remove user ID performance tracking from the equation. Run blind in terms of platform performance. This forces you to focus on what actually matters: inventory quality, whether you are on content humans actually want to engage with, who you are buying from and through which path, whether you are staying in front of your target audience, and whether your creative truly speaks to that audience. We are in the age of AI. User ID tracking is fragile and unreliable. Use math to measure performance instead of relying on a user-ID-based metric that broke the ecosystem because of its inherent weakness.

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Marcus Pratt @mawkus

3 weeks ago

@EricTilbury_RTB "we can launch as soon as the client's EMEA counsel reviews the DPA"

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Marcus Pratt @mawkus

4 weeks ago

@adamheimlich @airgups23 My immediate association with "the open internet" mid/long-tail websites (maybe I'm old). Agree CTV is (largely) open to programmatic pipes even if the content is not open. IMO the major sellers are not making their inventory more open by selling upfront + releasing ads managers

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Marcus Pratt @mawkus

4 weeks ago

@MikeIsaac I presume you’re familiar with Liam the beam guy on IG. He would def approve

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Marcus Pratt @mawkus

4 weeks ago

@MikeIsaac @MattBelloni a lot of the reporting I've seen is kinda dry trade press, but this is a solid writeup on the lawsuits: chicagocrusader.com/mcdonalds-sett… I'd argue this was at least partly responsible for multicultural-owned media spend tracking initiatives + things like this: portada-online.com/latest-news/an…

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Marcus Pratt @mawkus

4 weeks ago

@MikeIsaac @MattBelloni He has an interesting story! Among other things, he bought the weather channel and sued McDonalds for not spending enough of their media budget on black-owned properties like his.