Stefan Wenzel @stewenz
Digital Commerce seit 1999, Board Advisor, Podcaster, Autor, Speaker. https://t.co/xXDEnGk3gW linktr.ee/wenzel Hamburg Joined March 2008-
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Shein wirkt - breit gestreute Werbung an Online-Bestandskunden für Offline Outlets und die "Outlet Card" (!)...
"Und jetzt auch noch TikTok" - mein Gast-Artikel: profashionals.de/experten/und-j…
Neuer Pod live: "Sind KI-Chatbots eine moderne Form von Einfallslosigkeit oder das neue Schwarz?" Apple: rebrand.ly/20qrqs0 Alle Player: rebrand.ly/1d4dfd Spotify: rebrand.ly/7ckbuak
Marketing ist zeitversetzter Umsatz, manchmal muss man viel Zeit haben: Links kostenlose Crêpes, rechts der Eingang zur Omnichannel-Experience.
Wie können da Fragen aufkommen? "Temu gibt neuen Nutzern in UK 24 Std. Zeit, um andere Personen über einen teilbaren Link anzumelden, die wiederum 40-50 Pfund als Bargeldprämie auf ihr PayPal-Konto oder als Temu-Guthaben bekommen." bbc.com/news/technolog…
Neue Podcast-Folge: Wenn TikTok-Shop die Lösung ist, was war eigentlich das Problem? Apple: rebrand.ly/nlf68jo Alle Player: rebrand.ly/5535eb Spotify: rebrand.ly/h7qn94q
Douglas IPO & Mörtel-Strategie: "Bis zum Ende des Geschäftsjahres 2025/2026 sollen mehr als 200 neue Standorte eröffnet werden, knapp die Hälfte davon in Mittelosteuropa. Außerdem ist geplant, 400 bestehende Filialen umzubauen und zu modernisieren." manager-magazin.de/unternehmen/ha…
I tried to read the article and literally gave up, working through a site breakdancing through ads & with a nasty amount of marketing & sales windows, pop-ups etc... Completely off-brand & a showcase to all fellow-retailers scaling retail media in a separated profit centre
I tried to read the article and literally gave up, working through a site breakdancing through ads & with a nasty amount of marketing & sales windows, pop-ups etc... Completely off-brand & a showcase to all fellow-retailers scaling retail media in a separated profit centre
Handel steht – viel mehr, als ihm bewusst ist – im Wettbewerb um Aufmerksamkeit und dieser Wettbewerb erfordert mehr als die klassische Optimierung. Hierzu mein neuer Beitrag als Gast-Autor der @FAZ_NET D:ECONOMY: faz.net/pro/d-economy/…
Neuer Pod: "Dünne Luft auf Mount Stupid - wenn wenig Ahnung auf Selbstüberschätzung trifft" Apple: rebrand.ly/xmk9ksc Alle Player: rebrand.ly/kyi00y9 Spotify: rebrand.ly/g4bgo5h
„Frasers hat nach eigenen Angaben beschlossen, die Luxus-Online-Modeplattform MATCHES nur zwei Monate nach der Übernahme in die Insolvenz zu schicken.“ retail-news.de/nach-frasers-u…
Die Retention-Rate von Temu liegt nach 16 Monaten bei 28%, doppelt so gut wie Walmart oder Target und Lichtjahre besser als Wish oder AliExpress: linkedin.com/posts/stefanwe…
Philipp Kloeckner @pip_net
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2.7M Followers 0 Following Discover original houses. DM for credit/removal or business.@stewenz Völlig wild. Das die das nicht im Griff haben…
#OnThisDay in 2010 we (then) McLarenites enjoyed a fantastic celebration, for Jenson Button had just won us the #AusGP in Melbourne. As you can tell if you take a close look at this pic, I was extremely happy! Great people, great times, great memories. ❤️
@stewenz Oh je. Noch schnell ein bisschen SEO-Traffic abgreifen? Bin gespannt, wie gut das mit Blick auf das aktuelle Core Update funktioniert 🤔
@stewenz Kundenzentrierung? Und die nächste Verbindung?
@stewenz ist das nicht der Mann, der gesagt hat, dass er ohne Mieten profitabel sei...so viel zu Satire
@stewenz oder anders gesagt: Medien wie die TW entzaubern sich gerade selber ...
Falls die Flächen in Warenhäusern o.ä. noch kleiner werden und somit Rolltreppen zu steil werden, könnte man ja noch auf altbewährtes zurückgreifen. Gell @stewenz @SvenRittau ;-)
@stewenz Jetzt erst gesehen. Bald kannst du dir ne Junior Suite in der ehemaligen Abteilung für Übergangsjacken mieten... Uff
@stewenz Die Rolltreppen können auch steiler gemacht werden, dann braucht man weniger Fläche
Jetzt anmelden zum ersten XI Innovation Sprint am 25.1. excitingcommerce.de/2024/01/15/jet…
@stewenz Ach, ich freue mich schon, dich mal wieder persönlich zu treffen. Auf einer Galeria Rolltreppe. Das wäre grossartig!
@stewenz Bei denen kann man auch das Smartphone in die Hand nehmen, Preise vergleichen , die Mitarbeiter wie im Baumarkt wegrennen sehen,und feststellen dass alles woanders billiger ist es und online noch viel billiger ist. Ist nur so teuer damit Signa seine teuren Mieten bezahlt bekommt.
Nike races to keep from losing ground to more nimble rivals. The age of social media has allowed upstart brands to scale more effectively. Two newcomers (Hoka and On Running) have benefited from stronger direct sales and strategic endorsements via @FT on.ft.com/41Z3A1X