Steve Robinson @steverobinson
Founder/CEO of @brilliantmetric, consult and speak on #marketing measurement, optimization and automation. Host of the #IterativeMarketing Podcast (@iter8ive). stevedrobinson.com Milwaukee, WI, USA Joined December 2007-
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Is #accountbasedmarketing right for your business? @steverobinson Founder & CEO at @BrilliantMetric joined us on Streamlined to break down what an #ABMprogram is & how to make the most out of it.🎙hubs.ly/H0kBSft0
This is awesome. I’ve never seen anyone talk about moats like this.
This is awesome. I’ve never seen anyone talk about moats like this.
1969: Margaret Hamilton alongside the code that got us to the moon 2019: Katie Bouman alongside the data that got us to the black hole
Anyone else have issues with @AdRoll placing authorization after authorization on their credit cards? We have nearly $20k in holds on our card. What's the trick to getting to talk to a human with authority to get us on a monthly invoice?
If this isn’t a valid reason for regulation requiring centralized, fine-grained, REAL control of what behavioral audiences you are a member of, I don’t know what is. #adtech #martech #programmatic #FacebookAds
Interesting graphic. I like the content/concept and I think something is here that’s really insightful but I have a hard time really grasping it with this layout.
Interesting graphic. I like the content/concept and I think something is here that’s really insightful but I have a hard time really grasping it with this layout.
As young entrepreneurs we’re told to sacrifice everything To Build. To sacrifice time w/ friends, family, time for ourselves. I’ve learned that is So Wrong. Dedication to our work is a must yes, but accomplishments are nothing w/o loved people to share in a healthy body & mind.
We had another A/B test validate that early in the buyers journey your prospect is 100% in it for themselves. If your content doesn’t immediately meet an emotional or intellectual need, it will not get engagement.
It is amazing how many roadblocks SaaS vendors put between a prospect and a customer. It’s time to stop. brlnt.co/2CN4C8y
Interesting. I have a tendency to think of technology and wellness being at odds with each other. Maybe that’s wrong. brlnt.co/2ypXsmb
Wait, good #SEO is about serving your audience, not your product or corporate agenda? brlnt.co/2CXBD2N
I can't wait to help a room full of #Sales and #Marketing leaders get a handle on account-based marketing (#ABM) and create a strategy for how it applies to your company. Will you be joining us on October 11? brilliantmetrics.com/store/p5/ABM-w… #B2B #MarketingStrategy #Milwaukee
It is yet unclear why humans have spent decades trying to program machines to understand human language when it takes less than a year for an average human to learn a programming language.
Great list of ways for #sales and #marketing to work together. How many of these could you implement with your organization? brlnt.co/2PtjhYZ
@dbhurley I think you give personas too hard a time in this post. Personas are amazing at getting consensus and alignment on WHO you are personalizing for, but marketing automation enables the WHEN, enabling a truly personalized experience. dbhurley.com/personas/?utm_…
So does anyone else question any social network’s ability to unseat the Facebook properties any time soon? #socialmedia #SMM brlnt.co/2BQRLm2
Interesting observation. I’ll definitely watch this. Make me question other times when I think I am being customer centric. #podcasting #ContentMarketing brlnt.co/2BoTOgV
Pretty good list. I would add two more: Does the page offer both an emotional hook and rational benefits? Does the page create some sense of urgency? brlnt.co/2MwK2Ol
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Our guest experts joining today in NY: @SusanCMoeller @Natalie_Luneva @purnavirji @steverobinson Narek Safaryanj @ericasmyname @santitorregrsa @kaiwright @MordyOberstein S. Lynn Cooper 👏
Thank you, @steverobinson. #MautiCon2021 @MauticCommunity
If you have found value in what I have shared, please become a paying @UrbanMilwaukee member. It’s the very dollars that will pay @grahamkilmer to cover the march tomorrow night while I let my back rest and remind my wife I still love her. urbanmilwaukee.com/membership-acc…
I missed "paying member" in that tweet. See, we need money to pay for editors.
And as a gentle reminder, please become an @UrbanMilwaukee if you value our coverage of the city. Money pays salaries of our small team, not corporate dividends. urbanmilwaukee.com/membership-acc…
This is maybe a bit much for a Monday morning, but something I’ve been thinking about a LOT lately is how privilege and success compound.
My 2010s: - Humblebrag - Humblebrag - Outright bragging - Is this something to even list? - Self-deprecating comment so I appear human but still awesome - Respect me - Love me - Fear me - Stroke my ego softly
Is #accountbasedmarketing right for your business? @steverobinson Founder & CEO at @BrilliantMetric joined us on Streamlined to break down what an #ABMprogram is & how to make the most out of it.🎙hubs.ly/H0kBSft0
@taylormajewski @ProductHunt Check out @replyall, it's one of my all time favourites! 'The Snapchat Thief' (ep #130) is a good one to hit the ground running with.
@ganeumann Because people like the idea of a "personal CRM" more than actually using a product
@paulcastain People buy when they are ready to buy not when they promise to buy.
@paulcastain Asking about it is part of re-qualification of the deal. If they blow you off, is it really qualified? They likely talked to competitors and now are price shopping. The deal needs to be re-qualified and a "partnership" re-established. Providing a quote is the very last step.
AirShare designs and manufactures drone interceptors and control systems to detect, track, and safely mitigate wayward or malicious drones. #gener8torpremiere
I thought something was wonky the other day with G-Suite but this was crazy! Thanks @steverobinson for sharing lnkd.in/ejNW-ua
Happy 9th bday to my sports-partner-in-crime, and the most big-hearted, passionate young man I know. Next new adventure is a @Timberwolves game on me, Cooper (and a pop and cheese curds too)! cc: @MNUFC @GopherMBB @Twins #nephew