Social Allie🤘 @social_allie
#BlackLivesMatter Social at @jumpman23 Tweeting things I say every day 🐶🍊⚡️🤘🏀👟 views are my own (she/her) socialallie.com Portland, OR Joined February 2008-
Tweets16K
-
Followers5K
-
Following3K
-
Likes17K
It’s hard for me to spill the tea because I’m too busy throwing it at the wall.
The best part about being a working mom is the mom part.
The same songs that hit when I was going thru middle school drama somehow still hit hard with grown up work shit. Thank god for missy and Jimmy Eat World lol.
Has anyone heard a creative podcast ad? Need some cool examples!
I’d say first 3 seconds but totally love this realignment!
I’d say first 3 seconds but totally love this realignment!
We have to stop calling it ‘lean back’ media when it’s really ‘hunch over’ media.
Gen Z was raised to curate their feeds based on how they engage. Millennials learned to curate their feeds based on who they follow. If your brand's focused on resonating with Gen Z, focus on increasing engagement with Gen Z, not increasing followers.
This could be super compelling for creators and brands alike!
Every ad agency person on a panel answering a question about tech trends and trying to sound clever but actually saying nothing
The ‘gratitude’ is real. Literally. Thank you so much for the gift, @Jumpman23. I cannot wait to give my UPS driver (Robert) his envelope!!🥹 Also s/o @SoleRetriever, @nicekicks, @ComplexSneakers, and everyone else for sharing the story and helping Robert get his recognition.🤍
If you run social media for a smaller brand, your work will likely never receive a major award, be featured in industry publications, or land you on a 30 under 30 list…and that sucks. But that doesn’t mean your work isn’t worthy of it. Keep at it. You're doing a great job.
If your email subject line says "don't delete", I'm immediately deleting it.
While I think this was an ambitious and interesting campaign concept from Athenos, I think consumers are smart enough to see through this tactic. Use paid influencers and creators to build on virality, not construct it.
It's my 35th birthday—seems like a good moment to share 35 career lessons I've learned along the way. 1. Always be interviewing. I don't care if you've been at a job for 20 minutes—if another one you want comes up, pursue it. 2. A job that uses skills you enjoy using most is…
Nothing makes me feel older than when my favorite makeup is discontinued.
Everyone talks about how they organize their shoe collection, but no one talks about how they organize their laces. I need help.
Stop telling your employees what to do, Start giving them context to make decisions on their own.
What’s the point of a partner if they won’t stop everything to help you find the remote?
Christina Garnett @ThatChristinaG
64K Followers 7K Following CCO + Advisor | 💻 @PocketCCO + @neuemotion | @AFanOfTheFans + @TheWomansMBA | Featured: @Adweek + @HubSpotAcademy + @thenextweb + @semrush + @forbes + @prdailyJon-Stephen Stansel @jsstansel
31K Followers 1K Following I say it louder for the folks in back. Founder @Saturn9Media 🪐Freelance social on @InvincibleHQ & more | Prev: @OfficialAvatar & @LOTRonPrime for @ChaoticGoodJack Appleby @jappleby
66K Followers 2K Following I write Future Social, a free newsletter on social media strategy | Work: Microsoft, Twitch, Beats, Morning Brew, Verizon | Inquiries: [email protected]Aisha @aishamadeit
24K Followers 6K Following art director, currently @72andSunny // https://t.co/KtbD4lN21O // curator of https://t.co/XVfbGx9HIB // tweets are my own and not those of my employer, etcBrianne Fleming @brianne2k
29K Followers 6K Following I tweet about brands & boy bands 💗 Host of the Making the Brand podcast and #PopChat🎙️ Marketing instructor @UF, pop culture fangirl, creator #KTBSPA #UCFchi @ChiThukral
23K Followers 2K Following @forbes 30u30 | social media @hubspot | words in @adweek | prev: @yankodesign | founder: that’s what chi said inc. | shop👇lifelong nuggets fan .. @annamelissa
17K Followers 3K Following lady in the streets, gangsta in deez tweets. live, laugh, toaster bath. #CatchLobsNotFeelings 🌸Codi @Codishaa
17K Followers 1K Following Vivacious Spirit🧜🏾♀️💅🏿. Charcuterie Fanatic. Wheel Of Fortune Contestant. ⚽️ and BJJ🥋 Athlete. 🇿🇦🇯🇲. Social Media Strategist. 📧 [email protected]🇺🇦 David Griner.. @griner
41K Followers 12K Following Co-founder of @LadderOrg, a nonprofit working to make creative careers more accessible and inclusive.Zoe Scaman @zoescaman
38K Followers 1K Following Founder @ Bodacious, a strategy studio ⚡️💬 fandoms, creators, brands, emerging technologies + entertainmentJess Smith @WarJessEagle
30K Followers 7K Following VP of Brand & Digital Strat @StewartHaasRcng. Prev NY Rangers, Yankees, Under Armour, NCAA. Auburn alum. Dog mom. Blog at https://t.co/YsIAUx2uch. ☕️ in hand.Edmée Jorge Molina @edmeejorge
2K Followers 1K Following Advertising + Sports @ DIRECTV | 🇵🇷|Fordham '10 Newhouse '13 Columbia '15 | Lover of chicken tenders + aperol spritz ♉️ thingsC H E L B! 🌭 @chelbb_
5K Followers 5K Following idiot | Senior Social Strategist for (redacted entertainment brand) via @dentsucrtv | prev. @sourpatchkids | views are mine | Not actually Italianback that ash up 🪩.. @cultureclashash
3K Followers 5K Following i really did make a career out of being extremely online, didn’t i 🙃 strategist at (brand). do it for the culture. bootleg fashion police. going: offAzad Yakatally @AYakatally
5K Followers 955 Following I do social media & digital comms, wear sneakers & tweet about the KnicksADWEEK @Adweek
691K Followers 26K Following All the news, insights and inspiration you need to know in advertising, marketing and media.Guillaume Huin @HuinGuillaume
20K Followers 5K Following Senior Marketing Director @McDonalds 🇺🇸 Ex-Head of SocialJulian Gamboa @JulianGumbo
11K Followers 2K Following Sr. Social Media Director @maximumeffort | Prev. @Adweek & #CMOMoves | @LinkedIn Top Voice '17 | @Cal '18 ✌️Tr__ipe @IpeTr2370
56 Followers 2K Followingicvgd 2 @Icvgd2
4 Followers 66 Followingfaishon_fusion @raj1998sonu
10 Followers 231 Following "Welcome to Fashion Fusion, where style meets innovation!B. Pleasant Law, PLLC @bpleasantlaw
6 Followers 94 Following Since 2016, our esteemed law firm has been dedicated to serving clients and fulfilling all your small business needs. #SmallBusinessSuccess #LegalExcellence_2SarJ_3J @2sarj57773
28 Followers 2K Followinglouis kenyi @kenyi_loui52603
6 Followers 34 FollowingC_ora @ora_c5635
14 Followers 2K FollowingTravonne Edwards @Travonne
28K Followers 2K Following @ADCOLOR 2023 Innovator of the Year | Co-Founder: @countthedings | Celebrity/Influencer Relations : @wknyc | Email: [email protected]Taylor 🍕 @TaylorSicard
16K Followers 3K Following CoFounder of @getuptimeapp / WIN Brands Group + Advisor + Investor (Consumer/Commerce/Retail Tech) // Former: @Shopify #T1DBelinda Dodson @Belind_aoDodson
15 Followers 429 Following Lured the best beauties from all US states 😉 Ready for a 1 on 1 meeting Some have naked profile photos! Watching this https://t.co/80KKHd4conMD. DASTAGIR ALAM @MDDASTA75553555
3 Followers 460 FollowingWalyato Shakuru @s_walyato
671 Followers 5K Following we walk with Jesus and holy spirit to save our lives at orphanage home we need prayers and support our brothers and sisters in ChristOpinion Writer @MComantant77137
432 Followers 956 FollowingAamir @aamir_bhojwani
625 Followers 389 Following marketing, footy, sneakers | growing @sneakercon globally. Previously @goatapp @flightclubDaniel Radcliffe @DanielRadc67170
4 Followers 128 FollowingYoshiko Wakum @Djyoshiagency
18 Followers 136 Following Welp ! Marketing for Tokyo Toni Trucking 📄 *on this one ☝🏾 until I get my old account back if ever*mohammedAbdelle21 @MAbdelle2146993
8 Followers 172 FollowingNwanze Emeka @nwanzee48
15 Followers 37 FollowingMehmet Demirsapan @demirsapan46812
77 Followers 285 FollowingOlivia James @OliviaJame70494
15 Followers 122 FollowingNzola @nk90743
0 Followers 11 FollowingHaley @billyg_xo
0 Followers 13 FollowingNostalgiaToys @NostalgiaToysCa
1 Followers 41 FollowingBrahim Abdramane @BrahimAbdr68545
21 Followers 122 Followingit's-zubair @Mr_Zee395
1K Followers 4K Following اب کوئی آئے، چلاجائے، میں خوش رہتا ہوں! اب کسی شخص کی عادت نہیں ہوتی مجھکو__💯Harshit Mishra @Harshit78166357
80 Followers 127 Following I am a professional digital marketer and ads expert.Md. Masum @MdMasum40569126
0 Followers 27 Followinghasnain ali @ali_hasnai24538
1 Followers 49 FollowingSmetough @smetough50082
40 Followers 2K FollowingUmer Sajid @umersajid124
40 Followers 183 Following Passionate about digital creativity and marketing strategies. Join me on a visual journey exploring the intersection of innovation, design, and inspiration.мне все это .. @HassanLbra70591
10 Followers 226 Following💘امير،الش�.. @MukhtarAlb99573
44 Followers 608 FollowingLuqman Daud @luqmandaud94
28 Followers 129 FollowingUsman Khan @KhanUsman75068
1 Followers 11 FollowingYen @Yen6392
1K Followers 1K Following Tâm sự chia sẻ kinh nghiệm cuộc sống và kế hoạch đầu tư dài hạn 😍 Du học Anh (Cựu du học sinh Anh), câu chuyện khởi nghiệp ở Việt Nam𝑯𝒂𝒎𝒛𝒂 .. @Hamza0174943849
735 Followers 5K Following DTM Internationa Ltd.We are a leading Apparel Sourcing Company in Bangladesh and have been working with a good number of Knit & WovenSaba Farid @farid_saba
57 Followers 216 Followingthabile mpilo @ThabileMpi85979
118 Followers 1K FollowingKshitija Kusray @ItsTimeKshitu
37 Followers 44 Following learner, reader, xeeter / 'it's time'- bcs i forget making friends all over the world, one by one.Nasmeshoo @nasmeshoo11074
189 Followers 2K FollowingTynough @Tynough180985
149 Followers 3K FollowingSuresh Shani @shani_sure96949
34 Followers 426 FollowingLasheyez @Lasheyez13314
41 Followers 1K FollowingSabino @Sabino982127251
3 Followers 36 FollowingChristina Garnett @ThatChristinaG
64K Followers 7K Following CCO + Advisor | 💻 @PocketCCO + @neuemotion | @AFanOfTheFans + @TheWomansMBA | Featured: @Adweek + @HubSpotAcademy + @thenextweb + @semrush + @forbes + @prdailyJon-Stephen Stansel @jsstansel
31K Followers 1K Following I say it louder for the folks in back. Founder @Saturn9Media 🪐Freelance social on @InvincibleHQ & more | Prev: @OfficialAvatar & @LOTRonPrime for @ChaoticGoodJack Appleby @jappleby
66K Followers 2K Following I write Future Social, a free newsletter on social media strategy | Work: Microsoft, Twitch, Beats, Morning Brew, Verizon | Inquiries: [email protected]Aisha @aishamadeit
24K Followers 6K Following art director, currently @72andSunny // https://t.co/KtbD4lN21O // curator of https://t.co/XVfbGx9HIB // tweets are my own and not those of my employer, etcBrianne Fleming @brianne2k
29K Followers 6K Following I tweet about brands & boy bands 💗 Host of the Making the Brand podcast and #PopChat🎙️ Marketing instructor @UF, pop culture fangirl, creator #KTBSPA #UCFR/GA @RGA
191K Followers 3K Following We design businesses and brands for a more human future. Tweets by @chapinc.chi @ChiThukral
23K Followers 2K Following @forbes 30u30 | social media @hubspot | words in @adweek | prev: @yankodesign | founder: that’s what chi said inc. | shop👇Matt Navarra (I quit .. @MattNavarra
175K Followers 6K Following twitter refugee. social media consultant and industry analyst | Drop me a DM for news media enquiries, speaker requests, collaborations.lifelong nuggets fan .. @annamelissa
17K Followers 3K Following lady in the streets, gangsta in deez tweets. live, laugh, toaster bath. #CatchLobsNotFeelings 🌸Codi @Codishaa
17K Followers 1K Following Vivacious Spirit🧜🏾♀️💅🏿. Charcuterie Fanatic. Wheel Of Fortune Contestant. ⚽️ and BJJ🥋 Athlete. 🇿🇦🇯🇲. Social Media Strategist. 📧 [email protected]🇺🇦 David Griner.. @griner
41K Followers 12K Following Co-founder of @LadderOrg, a nonprofit working to make creative careers more accessible and inclusive.Zoe Scaman @zoescaman
38K Followers 1K Following Founder @ Bodacious, a strategy studio ⚡️💬 fandoms, creators, brands, emerging technologies + entertainmentJess Smith @WarJessEagle
30K Followers 7K Following VP of Brand & Digital Strat @StewartHaasRcng. Prev NY Rangers, Yankees, Under Armour, NCAA. Auburn alum. Dog mom. Blog at https://t.co/YsIAUx2uch. ☕️ in hand.Bari Rosenstein Tippe.. @basicallybari
6K Followers 2K Following fun and flirty are my favorite f words ✨ social @sweetgreen formerly: @auntieannes @jambajuice 🥨 Atlanta, GA 🍓back that ash up 🪩.. @cultureclashash
3K Followers 5K Following i really did make a career out of being extremely online, didn’t i 🙃 strategist at (brand). do it for the culture. bootleg fashion police. going: offjeeves @jeeveswilliams
13K Followers 7K Following writer, designer, bit committer, eyebag advocate, cinéfilaAmanda Natividad @amandanat
131K Followers 600 Following Tweets on marketing & creating. VP Marketing @sparktoro. Contributor @adweek. Prev. @growthmachine__ and @fitbit. Former test kitchen cook @latimesfood.Azad Yakatally @AYakatally
5K Followers 955 Following I do social media & digital comms, wear sneakers & tweet about the KnicksTravonne Edwards @Travonne
28K Followers 2K Following @ADCOLOR 2023 Innovator of the Year | Co-Founder: @countthedings | Celebrity/Influencer Relations : @wknyc | Email: [email protected]Em @emob_
7K Followers 281 Following Lover of Sneakers • Texas Rap Karaoke Professional • IG: emob_ • TikTok: _emob • tweets are my own views/opinionsArmstrong @arms_too
25K Followers 86 Following Photography, Film $ AI Promt // ARTIST // when bills are due. A nerd of everything else . // IT’S ALL ABOUT THE CONCEPT AND THE LIGHTING //Nick DePaula @NickDePaula
70K Followers 759 Following I cover the footwear industry and NBA, WNBA & NIL marketing. On Boardroom / ESPN / Nice Kicks / Sole Collector over the last 15 years. [email protected]LOOP⚡️ @LoopxNFT
14K Followers 4K Following Building the #1 Web3 Sports community @TheSportsMeta | Architect @VrbsDao | Preventing normies from being mid-curve exit liquidity since '17annie-mai @anniemaisocial
11K Followers 2K Following founder of girl power marketing 💜 social media updates, memes and insights are kind of my thing ✨ partnerships/enquiries: [email protected]L.A. Public Library @LAPublicLibrary
54K Followers 908 Following Los Angeles Public Library serves the largest and most diverse urban population of any library in the nation. Tweets en español @laplenespanol.Culture Critic @Culture_Crit
1.3M Followers 998 Following Tradition is not the worship of ashes, but the preservation of fire.Andy Stone @andymstone
51K Followers 2K Following Communications, @Meta. Alum: @HouseMajPAC, @SenatorBoxer, @DCCC, @RepMcNerney. Open to your hot takes.James Loduca (he/him/.. @JamesLoduca
33K Followers 4K Following "Not everything that is faced can be changed, but nothing can be changed until it is faced"- Baldwin 🇲🇽🏳️🌈Amy DuBois Barnett @amydbarnett
28K Followers 3K Following C-Suite Media Executive. NAACP Image Award-Nominated Author. Life Coach. World Traveler. Mom. For public speaking: @apbspeakers. Opinions are my own.Pepper Miller @peppermiller
2K Followers 2K Following Accomplished Researcher, Black American SME; 3x Author: Let Me Explain Black Again, Black (Still) Matters in Marketing, and Co-author What's Black About It?Stephen Lepitak He/Hi.. @StephenLepitak
10K Followers 7K Following Advertising and marketing journalist. Fan boy for all things silly. A believer that pop culture is a unifier and that Scrappy Doo deserves salvation.Tom Lynch @TheRealTomLynch
521 Followers 1K Following Marketer, fundraiser, ally, environmentalist. Director of ARF WIDE Program. #Saints #Lakers #Dodgers #F1 #sailing #poetry #photographystetson bloomfield @stetson
3K Followers 3K Following 🏳️🌈🇨🇦 product design lead / fmr @USBank / creative director / entertainment / social / tech / what’s next? /#ux #ui #neverstoplearning / https://t.co/fG92Xt2ULNbianca posterli 🪩 @bincerli
8K Followers 2K Following Head of Social @Apple | Former Head of Campaign Strategy @Twitter 💙 ::: optimistic realist | over-caffeinated :::Chuck @2Kalculated_
1K Followers 1K Following @HowardU Alum /// Bloody Xi Nupe /// 🌎 Social: @Jumpman23 /// Past: @HoHighlights, @Warriors, @Vikings, @Commanders *Views are not of my employer*Makayla Perkins @MakaylaEPerkins
13K Followers 2K Following Director of Social Media @PHNX_Sports | @Cronkite_ASU | Past: @DNVR_Sports @Dbacks @AZSports @BALLYSPORTSAZ | #smsportsBig Body Boogie ⚯͛ @smiilinbiig
2K Followers 1K Following I solemnly swear that I am up to no good 😈Jess @ FireTeam 🔥 .. @HireFireTeam
9K Followers 702 Following Doing the sh*t that I live for, with the people I'd die for @ https://t.co/jPokZao1PB Watch 👀 @TheDTCShoooooow Better half ❤️🔥 @shhquietdarlingJoe Buckner @MrJoeBuckner
1K Followers 2K Following Beautifully Savage founder, Boxing Fitness coach, executive coach,entrepreneur,dream chaser. I am my ancestors wildest dream.Social Media Strategi.. @BijonSade_
2K Followers 1K Following 📲 Digital + Social | The Outspoken One | Evolving| Clark Atlanta (B.A.)| Bowie State (M.A.)🤠Caroline @carolinemurs
5K Followers 4K Following Content Manager + Digital Artist🎨🎥Austinite🌵Unfiltered posts about marketing, tv & video games👩🏻💻Thoughts are unfortunately my own ♒️hellopanelo.ai @hellopanelo
891 Followers 771 Following Former youth. Future ghost. AI cyborg nearing their final form. Signup for my Substack ⬇️David Krepps @dnk900
2K Followers 5K Following Intern at The Knoxville Ice Bears and Alumni of L&N STEM Academy Class of 2017 and UTK 22. I am a Nashville Predators Fan. Favorite Player- Mike Fisher.Charlie @charlieblr
8K Followers 640 Following Artsy stuff for creators, athletes, and brands | Mainly tweeting about Marvel, gym things, sports & nonsensePeter Yang @petergyang
128K Followers 2K Following I share tips and humor about how to level up your product and creator skills | Join 80,000+ readers at https://t.co/NSo5VypmoS | Product at RobloxMeech CEO of PinePals @MediumSizeMeech
54K Followers 547 Following Handsome writer. Chris Pine lover. Humble Xeeter. Subscribe to my Newsletter 𝙉𝙤𝙬 𝙏𝙝𝙖𝙩 𝙄 𝙈𝙚𝙣𝙩𝙞𝙤𝙣 𝙄𝙩! he/him [email protected]Manu Cornet @lmanul
15K Followers 903 Following Cartoonist; writer; feminist. Occasional attempts at being funny. Equally kind to CEOs and janitors. Blue tick because formerly @Twitter. 🐘 @[email protected]Melissa Barnes @melissabarnes
13K Followers 3K Following Easily entertained. Former @Twitter VP. Black coffee, please.Zoë Schiffer @ZoeSchiffer
108K Followers 1K Following Managing Editor @platformer. Pre-order my book, Extremely Hardcore: Inside Elon Musk’s Twitter.Brett Dashevsky @brettdash_
4K Followers 1K Following head of content creators @kickstarter | founder @creatoreconnyc | building @siftsy | prev @workweekincPaul Lomax @PaulLomax
11K Followers 7K Following Chief Digital Officer. Manc, leftie, foodie, dad, feminist. Tech, media, science, politics, #mcfc, ADHD, gardening, transport, data.🇪🇺🇬🇧🇨🇦Opinions my ownNola Beth @NolaBeth
23K Followers 3K Following Head of Worldwide Events & Experiences @Apple | Former Brand Marketing Leader @twitter 💙| Early #FashionFlock 👠 | Connector | BibliophileTiffany Hsu @tiffkhsu
11K Followers 983 Following @nytimes misinformation reporter. Morning person. Tips: [email protected], DM for Signalmrdcohen @mrdcohen
3K Followers 532 Following Chief Executive Officer @IAB A proud dad, husband, colleague and friend. All thoughts are mine. Life is good.Robin Wheeler @robinw
60K Followers 4K Following Attempting to live life in moderation & failing miserably. Mother of lively girls Quinn & Parker. Wife of @wheelsjawjack & CRO of @fetchrewardsKate Jhaveri @taneyhill
5K Followers 2K Following Global Head of Marketing at TikTok board @outbrain, @ppfa, @TuckSchool. previously marketing @nba, @twitch, @twitter, @facebook, @microsoft. Baltimore fan.Steve Krenzel @stevekrenzel
11K Followers 649 Following Principal Engineer, Office of the CTO at @BrexHQ. Alum of: @Microsoft @Salesforce @Twitter @ConvoyTeamjulie k. brown @jkbjournalist
233K Followers 2K Following Investigative journalist. Author, "Perversion of Justice: The Jeffrey Epstein Story." The Phillie Phanatic is my spirit animal.Whitney Holtzman @WHoltzman
4K Followers 3K Following CEO of @SocialVictories, @NFL Agent, CMO for Pros, Marketing for Clarity. Past: @RISEtoWIN @VaynerMedia @MLB @ESPN Tampa fan. #40GatorsUnder40. Dessert fanaticGreg Baroth @gbaroth
16K Followers 5K Following Social Media Strategist | Marketing | Story Telling. Helping celebs | brands | startups grow their audiences online. Doer of many things, lover of tacos.Jackie @jackiednhm
510 Followers 889 FollowingAustin Null @AustinNull
38K Followers 4K Following KC | Creative | Father | Musician | Marketer | Realist | Strategy Director, Influencer Marketing @McKinney@social_allie really love the consistency w/which they take shit away as soon as i start to like it and instead offer something absolutely chaotic + shitty
Same! I’m having difficulty locating everything! This redesign was straight into the deep end!
not a fan
@social_allie nothing lifts the teenage angst out of my body as quick as Y2K bangers
can a journalist please interview me ASAP about why we learn to square dance in school but have ZERO education in LIFE regarding divorce, even though 50% of first marriages transition to divorce??? i can't stop thinking about this.
🪐 the social media platforms as star signs: facebook - cancer instagram - leo twitter - scorpio linkedin - gemini tiktok - sagittarius snapchat - pisces pinterest - taurus
This is so good. New York got hit with a rare earthquake. The @EmpireStateBldg tweeted 3 words. 63,000 likes in 2 hours.
when I learned to be organized art director is to be a good art director, it made my job 1000% less stressful. young ADs, organize all your resources early and often!
@social_allie Imagine being in the exclusive flipside of your favorite brands.
Wow, wow. This is very cool, and I'm very honored 😫 @BWMarketers ❤️
Genuinely made myself laugh saying “optimisable stacks”
Nike and Jordan brand been doing some fire stuff lately!!!!
The ‘gratitude’ is real. Literally. Thank you so much for the gift, @Jumpman23. I cannot wait to give my UPS driver (Robert) his envelope!!🥹 Also s/o @SoleRetriever, @nicekicks, @ComplexSneakers, and everyone else for sharing the story and helping Robert get his recognition.🤍
If you run social media for a smaller brand, your work will likely never receive a major award, be featured in industry publications, or land you on a 30 under 30 list…and that sucks. But that doesn’t mean your work isn’t worthy of it. Keep at it. You're doing a great job.
While I think this was an ambitious and interesting campaign concept from Athenos, I think consumers are smart enough to see through this tactic. Use paid influencers and creators to build on virality, not construct it.
It's easy to judge the social media presence of a brand when you don't know the inner workings of the team. We don't know approval processes. We don't know who's actually pulling the strings on social. We don't know their goals. I have to remind myself of that sometimes 😆
The purpose of an ad is not to convince the audience, It is to help them discern something.
@social_allie j/k. normally it’s near me and i just can’t find it. 😂