Tom Ridges @rinso11
"Move, Fail, Pinot"... it's important to have a drink and reflect. Founder of @TeamHerdify where we use community and behavioural science to help retailers grow herdify.com Marlow, England Joined November 2008-
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Followers322
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Following1K
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@GWRHelp what’s happening from Bristol Parkway to London? Delays with no information at the station
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@GWRHelp can you get a decent car parking app for Maidenhead station? Ringo for example or at least something you can use Applepay with seeing as it’s 2024 (your current app, Apcoa, needs you to add a card AND THEN offers Apple Pay (which is pointless)
@UCI_MTB why was the DH on Saturday not Sunday? I was on @discoveryplusUK on sat seeing if the qualis were there and I saw nothing about the race. If you want people to watch the sport, give it back to @RedBullUK
Tom Ridges retweeted
I don’t think many realise just how powerful social conformity is, and how it explains human behaviour. Covid is a great example. The in some ways misleadingly called ‘desire lines’ - self-generated footpaths - are a great way to see it. /1
@UCI_MTB Way to support the women’s sport. These athletes train all year, and you can’t even showcase them properly. If I was @canyon_bikes I’d be pissed. (Didn’t realise how many top Women rode canyon!)
@eurosport where is the commentary on the @UCI_MTB downhill in Fort William?!
Tom Ridges retweeted
🚨 Sponsor Appreciation 🫶 Thank you to all our amazing sponsors for helping support us this season! 🙏 These generous contributions are vital as we raise money for the new pitch, and keep our special club growing ⭐️ #sponsors #fundraising #thankyou
Tom Ridges retweeted
Missing in #Hockley contact @EssexPoliceUK with any info #MarcJones
Tom Ridges retweeted
Tom Ridges retweeted
Please help us find much-loved #MarcJones from #Marlow who went missing on 23 Dec when visiting family in #Essex. We are desperately worried and his young son and family need to be reunited. Please share far and wide 🙏🏽 #MissingPerson
@GWRHelp @thetrainline are refusing to refund a ticket for tomorrow despite you warning services might not run. I need to make other plans, not simply wait and see.
⚠️Travel Update - Monday 4 December Flooding is causing significant disruption on the network and customers are advised NOT TO TRAVEL on the following routes: Bristol Temple Meads and Exeter St Davids London Paddington and Devon/Cornwall Ticket for travel today will be valid
Tom Ridges retweeted
[Part 1] How did David defeat Goliath through focused #targeting, with less budget and fewer resources? Community #segmentation is at the 💙 of this... Learn how by reading the story of Jack, Jill and Monzo 👇 #behaviouralscience #marketingtheory
Tom Ridges retweeted
Herd mentality... "Since 95% of the people are imitators and only 5% initiators, people are persuaded more by the actions of others than by any proof we can offer" - Sales and motivation consultant Cavett Robert. (From the book "Influence The Psychology Of Persuasion".
@MaynardsBassett what the F***…. A bag with no pink or blue disks AND no liquorice Bertie!!
Building trust in a brand is hard. If you’re a fintech and want me to connect my bank, how do I know to trust you or not? When my friends tell me, that’s how.
@VodafoneUK 👋 I can’t find an email to report this on but one of your customers (it’s goes through to a voda voicemail) is messaging my 8yo pretending to be her mum. Image below. I’ve logged it with the police but thought you’d like to know
Tom Ridges retweeted
There is a pragmatic way forward for female advancement — enlist men. #nudgestock2023
@rshotton @austint @MonaChalabi Missed you today, would have been good to chat irl
Great to hear @audioalchemist_ taking today at #nudgestock2023
one more, nudgers: you can read more about our sonic diversity research here: adweek.com/partner-articl… we'll be working through the findings from our new @CloudArmyNeuro AI/Human voice research teased out today & hope to share them soon. #Nudgestock2023 @Sxmmediagroup
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