Kristen LaFrance @kdlafrance
Community builder ❤️ Founder @dtc_fam ✨ Advisor @recharge --Bringing humanity back into commerce ✌️ Colorado Springs, CO Joined June 2011-
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Followers14K
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Anyone else scrolling Airbnb like it’s instagram? Finding myself there much more often — and feeling less drained after. 🤷🏻♀️
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Kristen LaFrance retweeted
Smart marketers anticipate objections and skillfully overcome them
Anyone have a stockx promo code I can use to cop these crocs x pringles boots? 🙊
Kristen LaFrance retweeted
#eyesclosed out now [thread]
PSA I am deeply anti-Taylor but this was an opportunity I couldn’t pass up
PSA I am deeply anti-Taylor but this was an opportunity I couldn’t pass up
you wouldn’t last an hour in the asylum where they raised me.
Serious ask— and I know I'm super behind but—can someone give me the quick how to on getting ChatGPT to make some nice images for me? Do I upload inspo somewhere for it to use? It's spitting wild things at me right now 😂🤦♀️
didn’t even know a fox could trot. thought that was more of a horse thing
So I have the entire internal video of my hip labrum reconstruction last week... Completely narrated by my surgeon... Who wants to see it? 😈
Kristen LaFrance retweeted
Bookmark this. We broke down the growth strategies for 45+ of the fastest growing SaaS, cloud and internet businesses over the last decade. Some of this information is so good that CMOs have reached out saying delete. You can get it all for free: buff.ly/49xglmL
Day 1 and I’m already bored 😂 Gimme tv and movie reccs!
Kristen LaFrance retweeted
Crocs has had the most insane come-up over the last 4 years after spending more than decade stagnant and seen as the fugliest shoe on the market. Revenue in 2011, 2020, and 2023: 2011: $1.00B 2020: $1.39B 2023: $3.96B
Do you play tetris in your grocery cart as you shop or are you a psychopath?
My surgeon’s LTV is out of this world
My surgeon’s LTV is out of this world
Staying very on brand these days* 🥲 *by all means put your kids in youth classes, but the second anyone mentions "club gymnastics" pls —f or the love of their future– run the other way. **I had a full D1 scholarship. And have already paid back the tuition 2x in medical bills.
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March 19th 2020 wasn't the best launch date for these in hindsight... >> Ugly Debuts Still, Unflavored Sparkling Water in Tallboys bevnet.com/news/2020/ugly…
I recently sat down to chat with Jason Wright, the founder of @WildeChips to talk everything about their $20M raise and their incredible growth! 🐔 A few key takeaways: 👉 Owning their own manufacturing facility has been a game-changer 👉 Wilde's recent $20M Series A extension…
Smart marketers anticipate objections and skillfully overcome them
@kdlafrance It’s best to use super descriptive language about the style, colors, etc. Honestly it is great at getting specific concepts visualized but not as realistic as Midjourney. Midjourney is $10/month but faaaar more realistic. Happy to chat in DMs if you need any guidance.
@MatijaLebo But the point about fast money: That’ll only come from affiliate sales (if there’s volume) and subscriptions (again, requires volume). Unless you’re already very well known and have an audience, I don’t see this as fast money. WDYT?
I will say, I have made founders their own sections of brand emails or dedicated ones totally for them - products, personal stories, etc. milled.com/graza.co/what-… I get leveraging new channels. And giving founder perspective its own container. But wow it’s a bandwagon thing.
@kdlafrance This is the most user-friendly tool I suggest to beginners: designer.microsoft.com/image-creator
@kdlafrance @danielricciardo I would care more that the honey is local more than anything!
@Nrcoope @neilparikh @iiiitsandrea We can make it work. We like snacks
This question just came up in a group chat, and I think it's valid: How do you handle unsubscribing from newsletters written by people you know and you know will see you no longer on the paid subscriber list? I had a very polarizing answer. Curious what you think.
This is one of the most honest/human marketing emails I have ever received. Well done @PaulVoge @drinkaurabora.
@kdlafrance Top tier content, so grateful to know you lol
@kdlafrance you might be onto something here
Just some of my ‘early work’, for @glossier
I diagrammed the absurd name of Meghan Markle's new jelly company for @HouseBeautiful, and gave it a 7/30 on my proprietary scale. I also explain why it's irresponsible if you don't use AI, the power of Cunningham's law, and why brands act like cults. housebeautiful.com/lifestyle/ente…
Anyone who has spent even a month working in DTC apparel knows it is a masters degree in every single challenge DTC throws at you.
Got this @Recartapp gift today completely by surprise … talk about an unexpected and extra-special send off. Made me choke up.
Me: "Did you know your customers aren't using the entire product on first purchase?" Brand: "It's ok, we have them on subscription." Me: "But...they're going to churn in 3 months because of that habitual behavior." Brand: "Can't we just make better ads to fix that?" Me: "😐"
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