Icona | Copywriter @iconacopy
Copywriter with a storyteller’s mind. Main account: @iconawrites England, United Kingdom Joined May 2021-
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Mark is one of the best in the business. Give his website a look if you need a copywriter!
Mark is one of the best in the business. Give his website a look if you need a copywriter!
Mark is one of the best in the business. Give him a call if you need a copywriter!
Mark is one of the best in the business. Give him a call if you need a copywriter!
I'd really like to fill my books with more work for the next month. If you need: Fun and funny copy Conversational copy Easy to understand copy Scripts A new TOV Then I want to talk to you! Don't be shy, I don't bite.
New profile picture taken in front of my very British garden shed!
Really chuffed that the new @ForTheWinDigi site has launched with my words on it! Such a lovely project to work on, especially with a dream client like @craigdfreeman. Check it out! forthewindigital.com
Brutal honesty time, I'm finding it really tough to get work in and make money atm. Like, I've never known it so bad. If you need words then now's the time to get them, and if you have any work/contacts you can pass over that I'd be a good fit for I'd appreciate the nod.
I really, REALLY want to work with more agencies and clients on TOV and branding copy this year. If you or any of your clients want someone who writes naturalistically, & comes up with straplines, mission statements and scripts that sing, then I'm here and dying to speak to you!
Mark is one of the best freelance copywriters out there. If you need help with branding or TOV, he is your man.
Mark is one of the best freelance copywriters out there. If you need help with branding or TOV, he is your man.
I have some time set aside at the end of January to help junior writers. 👨💻If you're a B2B SaaS/tech writer, I'll happily edit your post for FREE. 📃No Ts and Cs. I don't expect anything in return. ✉️ DM me your post. Free. Please RT to share.
Dunnit! More deets here: eventbrite.co.uk/e/copywritersu… #CopywritersUnite
Dunnit! More deets here: eventbrite.co.uk/e/copywritersu… #CopywritersUnite
You can never follow enough copywriters, in my view. Here's some great copywriters to follow if that's your thing...
You can never follow enough copywriters, in my view. Here's some great copywriters to follow if that's your thing...
American copywriting Twitter: here’s a 50-tweet thread on how to write the kind of landing page that will turn you into a six-figure earner within six months. 🔥🧵 British copywriting Twitter: here’s a picture of my dog.
Great tip for copywriters, too. Hearing your work read aloud helps you catch mistakes.
Great tip for copywriters, too. Hearing your work read aloud helps you catch mistakes.
Just read the first draft of @MarkGrainger’s copy for my new @ForTheWinDigi website & it’s perfect. Conversational & authoritative, accessible & aspirational. I’d been battling with it for months. He listened, understood then delivered! #copywritersunite Will share when live
You're a lovely lot. Thanks to everyone who shared this. Blown away by the response! Maybe 'intern' was the wrong word to use, though. Basically I want to get the inside scoop on agency life and understand what you do better. By lending my brain to your short copy briefs⚡
You're a lovely lot. Thanks to everyone who shared this. Blown away by the response! Maybe 'intern' was the wrong word to use, though. Basically I want to get the inside scoop on agency life and understand what you do better. By lending my brain to your short copy briefs⚡
Any creative agencies up for a virtual copy intern for a few days in November? By "days" I mean like 9:30-14:30. And by "copy intern" I mean me. I want to... - Sit in (remotely) on concepting, pitches. - Work on real life short copy briefs. - Get agency experience. - Show off.
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@iconacopy @WealdWordsmith I once emailed someone who had a truly terrible German website translation (MT) to offer them a better one. Never heard back, though they did remove the German copy! I think I'd prefer "warm"-pitching via LinkedIn, really. But let me know if you do cold pitch! :)
@TranslateDigit1 @iconacopy I have cold-emailed prospects in the past. But it's a dispiriting business as, to to make it work, you, naturally, have to tailor pitches, and the take-up rate is so low. I'll try again if I ever get desperate!
Fellow translators and content writers: how much marketing do you do for your own business? And what works best for you? #xl8 #l10n #ContentWriter
@TranslateDigit1 Good question! I don't really measure it, and it varies over time, but guess c.20% overall. Split between social media, blogging regularly on my website, listing on a specialist job matching platform, networking, email marketing. But what actually works best are referrals!
I went through 300+ brand taglines. Most of them use one of these 24 rhetorical devices: [Save this post for later] 1. PERSONIFICATION Give human traits to non-human things. Example: Milk's favorite cookie. (Oreo) 2. ALLUSION Mention a well-known person, place, concept, or…
• sign up for newsletters that round up freelance opportunities • send letters of introduction • send pitches • share that you’re available for freelance work • apply to freelance opportunities • build relationships with other freelancers and people
If you are looking for freelance work you need to: • tell everyone • optimize your LinkedIn profile • look for freelance work on LinkedIn, Twitter, and Slack groups • create and update your portfolio with your work experience and services
I've been thinking about niching a lot lately. Up until ~6 months ago, I'd do any type of marketing-related blog content for B2B SaaS companies. I decided to niche down further on journalistic-style content and exploring trends, rather than traditional "how to"-style stuff.
8 years! How lucky are we to have each other, but, more than that, how lucky am I to have this amazing person in my life. This supportive, funny, weird, optimistic, caring wonder of a human being. Here's to another year of trips (both kinds), gigs, wanders, cuppas and hugs.
A study from Princeton shows the same parts of the brain light up in both the speaker and the listener of a story. Jobs used this to transfer his energy to his audience. It’s a big reason Apple has a cult-like following. Let’s dig in:
I'd really like to fill my books with more work for the next month. If you need: Fun and funny copy Conversational copy Easy to understand copy Scripts A new TOV Then I want to talk to you! Don't be shy, I don't bite.
I get asked a LOT to help with copy for product pages, landing pages, etc. So here's an offer for you. Make a video using @usebubbles walking me through whatever your copy challenge is, and I'll dig in to share some free feedback (as long as I can share it with my followers!)
@iconacopy Ha, I've just whatsapped you about 45 mins ago!
Off to my first Copy Con in October. Who can I expect to hang out with?
“Interesting copy is copy that moves at a pace, gives a real reward for reading, and keeps telling you things you don’t know and yet can easily believe.” Alastair Crompton Book reco by @wordmongerbc #CopywritersUnite
new article! case studies are a prime example of over-templatization: marketers create things that look like case studies, instead of things that help close deals here are 5 ways to create better (more persuasive) case studies animalz.co/blog/how-to-wr…
@iconacopy Please tell your twitter besties what lipstick you wear 🥹💝💝
30% of being a copywriter is just googling random lists of words and picking the one with the right vibe.
@iconacopy @grrrlbrarian @Torystallperson @DweebicusM @alexbuchanan @clarkesworld it's like the old folktales where you distract someone by throwing grain on the ground, which they have to count, whilst you make your escape
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