G. Darren Taylor @dtaylor331
Morgantown, WV Joined March 2017-
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New research from @ComcastAd found that viewers spent 36 percent more time viewing a brand message in a TV ad compared to a mobile ad. #ComcastEmp bit.ly/4nT6791
New research from @ComcastAd found that viewers spent 36 percent more time viewing a brand message in a TV ad compared to a mobile ad. #ComcastEmp bit.ly/4dUa0Hc
When curation is executed at the ad server level, it makes programmatic buying easier and more effective for advertisers by combining direct access to premium inventory with unique metadata, identity signals, and unified decisioning. Read more: #ComcastEmp bit.ly/4ulQbP6
Comcast Advertising and Mastercard are partnering to close the measurability gap in TV advertising. And real customers are already seeing the results, like 4.8X iROAS. #ComcastEmp bit.ly/4u64RkA
Pause ads feel like a natural fit for streaming. The challenge now is making them work consistently across platforms. Here's @FreeWheel's solution: #ComcastEmp bit.ly/4czW7w2
Is your political campaign ready? Comcast Advertising is here to help you optimize your media planning across every screen. #ComcastEmp bit.ly/4cfw2SX
'March Madness' Through 'Elite Eight' Round Reaches 10.3M Viewers #ComcastEmp bit.ly/3Q8OWmS
Mikey Day ✅ Cal Ripken, Jr. ✅ A can’t-miss NewFronts with @Comcast Ad ✅ ✅ ✅ #ComcastEmp bit.ly/4bDp1e9
Customization is becoming essential in programmatic. @FreeWheel Buyer Cloud is a strong example of how teams can build around their own data, models, and workflows. #ComcastEmp bit.ly/3PtbmPs
Targeting with IPs can reach households and devices, but it’s only part of the identity picture in streaming. This @FreeWheel blog unpacks the right way to use this signal: #ComcastEmp bit.ly/4bnfxnb
Heading to #IABNewFronts? Don't miss @ComcastAd's session – 'From Local to Global: TV Performance Built for Every Marketer'. It's all happening live on March 25! #ComcastEmp bit.ly/3MYEQEb
.@ComcastAd is delivering an industry wake-up call at the #IABNewFronts! #ComcastEmp bit.ly/4s0TbPz
AI is everywhere, but how it’s applied matters. In @FreeWheel’s AI Approach: Built to Build On, Chief Product Officer @Dworin outlines how AI has long been embedded in the FreeWheel platform and how we’re expanding those capabilities. #ComcastEmp bit.ly/4jt7Hfs
FAST delivers audiences traditional TV can’t reach. 87% of FAST reach is incremental to linear, creating meaningful new scale for advertisers. Explore more insights in the new @FreeWheel report: #ComcastEmp bit.ly/4oV2Zby
For emerging brands, relying on one channel isn’t a strategy—it’s a ceiling—and the combination of TV and social media is what breaks through it. @Universal_Ads #ComcastEmp bit.ly/455mqqO
TV does more than build brand awareness—it’s a proven performance driver. And with new platforms, like @Universal_Ads, TV advertising is more accessible than ever. 👏 #ComcastEmp bit.ly/4a9wbYz
We’re thrilled to announce that our Comcast Advertising case study campaign with SharkNinja, Havas Edge, and Atomic Digital officially brought home a Silver Medal at the Adtech Awards 2025 in the B1 – Best Total Video Solution category! #ComcastEmp bit.ly/4pYXObx
The final MediaTalks episode of 2025, featuring FreeWheel's Chief Product Officer, David Dworin, is out now! #ComcastEmp bit.ly/4iOaeAG
@ComcastAd's Multiscreen TV Advertising Report is back, offering the latest insights and tips to help marketers maximize the impact of their TV and streaming campaigns. #ComcastEmp bit.ly/3WoXLsL
FreeWheel picked up the Best Sell-Side Technology award at VideoWeek’s European Video Awards for Growing Premium Streaming with the FreeWheel Streaming Hub! 🏆 #ComcastEmp bit.ly/42URs3J
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