Drew Giovannoli @drewgio
Techstars Alum, Product Marketing Expert in Austin TX, deciding what company to build next. Austin, TX Joined August 2010-
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Level 2 A is messaging matrix against competitors for unique value prop is completed by x date. Level 2 B is messaging is tested in 10 customer interviews by y Level 2 C is complete sales leadership alignment by date Z
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Example: Company x is launching new messaging. Level 1 is 80% of sellers are using new messaging in sales calls within 2 months approved by revenue leadership measured via Gong enforced alongside partnership with sales managers
Your product marketing 2024 goals are likely not only useless but damaging for your team. Let me guess, you either tied them to revenue target 🎯 or you qualitatively tied them to a product launch 🚀 by a certain date. 📆
@Patticus Haha I mean you have to. But you didn't *just do that. Merry Christmas!
Thank you @Patticus. For the insights that will change my biz, for the lack of ads or paywalls, and for not dumbing it down into just a series of LinkedIn posts. patticus.com/2023/12/16/com…
I paid to use @notion for my new small business. I'm the only employee. I shared a page with the leadership team at a client so they could see my work. I meant to add them as guests. Then I received a bill for $522.34 with no warning. I can't get ahold of support. Crushing.
@ShaanVP I loved the recent talk about how startups fail but founders don't. I've heard your sushi restaurant stories, but discussing the 8 years to find your success was refreshing. Please keep mixing in the reality of what it takes with the inspiring guests.
From @asmartbear: "The best advice doesn’t come as a barrage of statements but rather from a series of questions, asked by someone playing devil’s advocate" longform.asmartbear.com/bad-advice/?ut…
@asmartbear @Patticus So.. this actually went somewhere. :)
Had to check if I was listening to @lexfridman at 1.5x, but in fact it was just @pmarca at 1x. Marc's processing on such another level. Gpt6 maybe.
@nickgraynews I'm going out with a rare kid-less night out to La Piscina tonight in Austin with other parent friends. How do I surprise them and make it extra memorable?
@asmartbear Pizza from the best spot in town, a local ice cream shop, or book store, gets their attention because it's a unique spot they recognize, and it feels less of a trade of time for money. Treat them like a human. It ends up being a gift card cause that's logistically easier.
@danhockenmaier Incredible content Dan! Read through a few of your posts today. I look forward to whatever's next.
Question: There's a paradox in deciding what business idea to pursue. You must have conviction in the opportunity while knowing full well that the idea will grow and change. Do you optimize for: -Growing, Ripe, Industry -Problem you believe in -Unique skill set on team -Other?
@Patticus I'm in the discovery mode to pick my next company to build. Reading about your story, I saw that you started with "tech-enabled" product with Price Intelligently before finding product market fit with Profitwell. It seems like a great way to learn while generating revenue.
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