Quick way to grab attention in headers.
- State the obvious
- Something perceived as true by most
- Follow up with a question mark.
- Claim it to be wrong.
- Put a spin on it when expanding
"Quality content is key for Twitter growth right ?
Wrong!
"Expand body ..."
What makes a great copywriter?
Ability to see reality apart from what people say it is.
This is key to really understanding prospects and how to turn them into customers.
People don't put their money where their mouth is but they always put their money where their desires are.
It hurts to have an audience (big or small) and not be able to monetize it.
Causes -
- Drifting brand vision
- Amateur Copy
- Dead lists
- No provocation
- No prompts
- Low energy community
- No "Dream state" to strive towards
- No Social Proof of the offered solution
- Bad…
We need people we look upto.
We need people who look upto us.
Growth is a relay race.
We have been passed along the torch of knowledge.
We must pass it along too.
The race continues.
While you were reaching out to
"The best fitness trainer" on twitter with a copywriting offer
Someone else reached out to
"A small brand making poultry feed" from (lets say) Brazil
And made their first 1000 bucks
Power of small niches (Read: The path less taken)
Copywriting is a science and art.
Science, because it requires:
- Research
- Analysis
- Work
Art, because it involves:
- Passion
- Feelings
- Creativity
You need to become an artistic scientist to be good at it.
Every now and then I practice “unlimited writing”
What do I mean by that ?
I remove all shackles and just write aimlessly
Whatever comes to mind
No desired output
This builds better neural patterns in the brain
Thus elevating my Copy Aikido 🥋
Remember your email sequences are not set in stone and irreversible decisions.
You can and in some cases should change them from time to time.
What doesn't adapt, dies!
High conversion email copy definitely has patterns
And even though I don't like to fixate on patterns in my copy.
There are certain things I almost always do.
"Using positive and affirmative verbs in email CTAs is one of them"
Copywriters never tell the benefits.
Copywriters show the benefits.
How they show the benefits?
"Imagine you knocked 20k in a week"
"Imagine looking in the mirror and seeing not 6 but 8 packs"
"Imagine this"
"Imagine that"
"Imagine...."
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est. 2021 / 8-figs generated.
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