Connor Shelefontiuk | Ecom CRO @C_Shelefontiuk
Building @moreconversions. We helped 30+ DTC brands in 2023 capture 21%+ more revenue from the traffic they were already getting. moreconversions.com Apply 👉 Joined December 2020-
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Clicked an ad Opened site Immediately hit with Change your location pop-up Cookie approval pop-up Welcome flow pop-up Half overlapping eachother Pls stop 😅
Don't think competition actually exists unless you let it Repeatedly seeing the outcome of just simply focusing on myself, getting better daily & doing the work There's a power in it that you don't get when constantly comparing yourself to competition Simple things
Broke records in April My celebration is dropping $15k on a mastermind this month & improving Old me would've hit the club 😅
Placement of specific elements on a PDP has been super important for us Size guide near sizing variant selectors Variant selectors near the product image so people don't have to scroll up & down to look at different variants Estimated shipping times above the CTA Few examples
Daily CRO Tip #101: Messaging/Offer > Design Nothing worse than an expensive fancy website that doesn't communicate effectively No amount of branding/design will beat strong messaging that speaks to Problems Painpoints Objections We focus on these first
Finished another 'quick view' VS 'straight to PDP' on a collections page Quick view converted about 7% worse My theory is there just isn't enough info in quick view, not enough question answering/objection eliminating Too little space to work within
Want to direct people to your higher margin products on your collections page? Add a little "Best value" or "Featured" tag to them The eye is instantly attracted to anything that stands breaks a pattern Can be a quick win to increase net profitability
Maybe a hot take but I don't think 'bad' things happen to you Things happen to you You get to decide if it's good or bad Looking at it this way puts the power back in your hands & you can dictate the outcome Caveat to this is anything that randomly kills you 🤣
Daily CRO Tip #100: Test your main product photo It's the first thing people look at when they land on your PDP Lifestyle shot Action shot Graphics with benefit bullet points They all perform differently Most people don't swipe to the 2nd photo so the 1st photo is high impact
The 2nd of every month is my favorite day I get to buy more crypto 😂
Use insights gained from A/B tests to amplify paid ad performance If specific messaging converts more customers on the page, good chance it'll help ads perform better as well A/B testing drives a lot more than just increased page performance More Data = Better decision making
I just realized... I reacquired my brand that did 400,000+ orders before Shopify came out with their milestone achievement plaques... Time to get one & stick it in the background of my content like every other guru 🤣 1m order plaque soon?!?
Aesthetics don't build brand/trust My plain ass free Shopify theme converted profitably for years because of A great offer Messaging that resonated with people Clear painpoints/problems being solved Those things actually move the needle Ignore the noise
Net worth is like the most ridiculously useless vanity metric I used to try & track I was 'worth' 8 figures like 5 years ago Then all of a sudden my Ecom brand didn't sell for what I thought it could sell for No longer worth 8-figures Ego at an all time low Waste of time
Customers give you the exact info they need to know to convert when they submit a support ticket Every question they ask is because the information is missing on the PDP Good chance the majority of your traffic is looking for the same info Use this to build a better page
Daily CRO Tip #99: LTV means nothing if you can't crack first order profitability Most young brands I talk to justify their lack of optimizing for first order profitability with "bUt ThE lTv" Doesn't matter if you're dead in 2 yrs from burning cash Acquisition first, LTV later
OK TO CLARIFY WE ARE NOT CLOSING DOWN FOR GOOD Sorry maybe too clickbaity 😂😂😂 Just need to pause new onboarding for a minute until we upgrade systems
OK TO CLARIFY WE ARE NOT CLOSING DOWN FOR GOOD Sorry maybe too clickbaity 😂😂😂 Just need to pause new onboarding for a minute until we upgrade systems
400+ Ecom audits in 19-months have repeatedly shown me 3 things brands are doing poorly Talking about Features instead of Benefits Hiding important info behind accordions/too low on the page Lack of value propositions/brand policies Don't do these & your results will improve
We analyze a lot of heatmap data On PDPs people start to drop off just under the CTA Almost nobody makes it all the way to the bottom of the page Use this when deciding what information to put where The info doesn't help anyone if people aren't scrolling low enough to see it
Toby | Ads for 8-Fig .. @TobyWalleruk
19K Followers 79 Following Helped 150+ 8-Figure DTC Brands generate over $350m+ in revenue with META & Google Ads using our Brick-By-Brick Framework ➡️ https://t.co/yRDa8fy19dUmar @umzrs
23K Followers 611 Following Growing Ecommerce Brands Email/SMS Sales | $60M+ generated at https://t.co/BGg0MesCXf across all our partners.Ryan McKenzie | Co-Fo.. @RyeMcKenzie
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4 Followers 56 FollowingTyler Garner @TylerGarner_
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74K Followers 275 Following Building E-Commerce, Education, & SaaS Businesses - https://t.co/5YruPpv3f0Toby | Ads for 8-Fig .. @TobyWalleruk
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58K Followers 119 FollowingMatias Perelli @EmailEngineers
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24K Followers 996 Following Co-founder Tru Earth. $100M+ Sales. Mid 8-figure DTC native brand in less than 3 years. 😎 Want my $100m Ecom Landing Page Template for free 👇Marin.Istvanic @IstvanicMarin
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15K Followers 613 Following ✋Founder - Nu Reach Media (Full-stack growth partner in 🇨🇦)Nathan | Ecom Geek @Nugennath
17K Followers 521 Following I Built a Multi 7-figure Dropshipping Brand and Exited it. Now revealing everything on YouTube…Oliver Kenyon | CRO @oliverkenyon
20K Followers 847 Following 11+ Years mastering CRO and landing pages. 🟦 Below 50,000 visits per month: https://t.co/KV6yCD1uCM 🟥 Above 50,000 visits per month: https://t.co/tdQfV65ikmJackson Blackledge @blvckledge
55K Followers 2K Following Google & YouTube Ads For eCommerce Brands | Tabs, Obvi, Craftd, Foundr, Wine By Lamborghini, Fighthaus, Nordace, Jack Henry, Icon Amsterdam | https://t.co/y6Fg3WR7ObSufian @sufianszn
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418 Followers 279 Following Co-founder @vonuofficial | Featured in Forbes & New York PostSamuel Hess @LessEgoMoreData
185 Followers 301 Following We run controlled online experiments to understand consumer behavior & increase revenues. Tweeting about learnings from 2000+ A/B-Tests & Building a companyCaleb Canales Google .. @calebcanales3
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293 Followers 257 Following @boredwalktees co-founder. Satanically cursed baron. Rants about e-commerce, digital marketing, music, baseball, and being Satanically cursed.matt @__rehurek
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TikTok’s U.S. ad sales will increase 31% this year to $8.66 billion, which is 2.8% of all digital ad spend according to estimates from Emarketer.
Transparency isn't just good ethics; it's good business. People value authenticity. Being open about your processes and challenges builds trust with your audience. In a world filled with AI gimmicks, be a human. People will gravitate towards you.
@C_Shelefontiuk Always aiming to improve brother - it any favorite way to compound growth
One thing I’ve realized quickly - If you do good work - more work comes to you. We’ve grown our agency 100% on referrals or inbound. Just be a good person, do good work and more work will find you.
If your Facebook ads suck it's looking more and more like it could be capi problem to me. This the 14th person that has said this to me…. ”I put capi on…..and my ads account is better” reddit.com/r/FacebookAds/…
Sometimes you have to break your business and tear it apart even when it's working in order to rebuild it and make it crush. Currently in process of that. AOV far too low, funnel needs a complete overhaul.
@C_Shelefontiuk Maybe?! We will see! Sales been up a bit today ….
I am so pumped for ecommerce, I am starting to understand how META works to acquire customers, sky is the limit
By next may need at least 30k new followers. Hopefully quality of people/connections stays the same 🙏
So many of you work with clients just for the money The clients I work with are my boys, if Im in their city, I’ll meet up with them grab dinner and do all that fun shit I’m all for working and locking urself in ur room and never leaving but when you do take business trips and…
One week later biggest drop to date for the brand. Shirts selling out within 30mins of going live. Need to go back to the drawing board on the full tracksuits. Next drop will be even better with new graphics. First time running ads shoutout to @wearetheselect 🐐 Stay tuned
Just one @drinkbrez away from a inbox zero clickup 🤞
Rare autographed version of the Taylor Holiday card showed up on eBay today. Massively underprice at $1.29 😬 ebay.com/itm/3260448253…