Phill J Smith @PhillJASmith
Husband, Dad, and conversion expert👉 • Follow for info on marketing psychology, consumer behaviour & CRO frozenlemonmedia.com Toronto, Canada Joined August 2009-
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Question for all my Facebook ad gurus! Over the years I’ve just excepted the ads manager has the worst browser performance! Does anyone know if there Is there a way to make it faster!
How amateurs build landing pages: - Too much info, hard to navigate - Desktop-first, adjust for mobile - Generic CTAs How the pros do it: - Clear, benefit-driven messages - Mobile-first, adjust for desktop - Personalized, compelling CTAs
If you spend too much time worrying about what your competitors are doing, You'll never find your own way.
The easiest product to sell is the one your audience asks you for. - Create content - Build an audience - Ask them what they want/need - Give it to them Done.
Glad you’re safe @meetnichole but on another note @noahkagan this would make a great ad for the book!
Glad you’re safe @meetnichole but on another note @noahkagan this would make a great ad for the book!
The most important channel for influencing someone to buy from you: your website. Social media, ads, content marketing etc all play a role -- but they act as air cover and mental availability creators. Customer conversion (signup, demo scheduling etc) happens on the website.…
What it feels like living in Canada!
I’ve been marketing in the luxury space for a while, and tbh, this would only appeal to the upper mid class that want to look like they have more than they do. Even though luxury advertising kind of says this, without saying it, this ad is too on the nose that it would be…
I’ve been marketing in the luxury space for a while, and tbh, this would only appeal to the upper mid class that want to look like they have more than they do. Even though luxury advertising kind of says this, without saying it, this ad is too on the nose that it would be…
The people that own the traffic are the gate keeper to the “habit” of the consumer. It’s not ❌ Social Media ❌ Disney+ ❌ Google It’s 👉 Apple who owns the iPhone 👉 Parents who control the remote 👉 Parents who control the wifi!
The people that own the traffic are the gate keeper to the “habit” of the consumer. It’s not ❌ Social Media ❌ Disney+ ❌ Google It’s 👉 Apple who owns the iPhone 👉 Parents who control the remote 👉 Parents who control the wifi!
It’s funny that we don’t see learning mentally in the same way we do physically. For most of my life, I played drums, and I had a practice schedule - every day for 1hr Practice is literally the act of failing over and over again until it gets easier, and you suck less and then…
It’s funny that we don’t see learning mentally in the same way we do physically. For most of my life, I played drums, and I had a practice schedule - every day for 1hr Practice is literally the act of failing over and over again until it gets easier, and you suck less and then…
I don’t know; I feel like the adding to cart is just part of the consideration process for shoppers. I’d be interesting to see someone test some different verbiage.
I don’t know; I feel like the adding to cart is just part of the consideration process for shoppers. I’d be interesting to see someone test some different verbiage.
The term marketing agency is outdated. If you’re hiring a marketing agency in 2024, you’re most likely hiring some kid in college who bought a course on how to make money online. In 2024, you should be looking for a specialist in one vertical that specializes in one thing.
The term marketing agency is outdated. If you’re hiring a marketing agency in 2024, you’re most likely hiring some kid in college who bought a course on how to make money online. In 2024, you should be looking for a specialist in one vertical that specializes in one thing.
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867K Followers 4K Following Hockey Icon Don Cherry, continues with his "tell it like it is" attitude on hockey and more!Another week, another data set (not mine) reporting Meta increasing share of wallet and efficiency. Meanwhile the opposite is true for Google. Losing share on core and YouTube. This is actually the story on ecommerce advertising that is being missed. Google has confused…
I agree with @glennbeck that the real war in America today isn’t between left and right; it’s a class war. The question is whether the rising populist revolution is going to be hijacked by dark, regressive forces – as it was in the 1930s – or whether it will be harnessed by more…
Multi-store Shopify brands and agencies this one is for you 🫡. Cross site copy and paste is live on @InstantHQ! Copy anything from one site and paste it into the other site with a few clicks.
We all DON'T have the same 24 hours in a day. Places I've worked from since the war started: - corridor (basement) - the other side of my occupied city (because we didn't have the internet) - the area near the frontline - roof - hospital - buses - shops - bed - dentist's office…
@elonmusk Importing millions of unskilled welfare fake refugees is not the answer. The answer is more family friendly policies like Hungary and Orban are doings
@elonmusk No one is having kids because it’s too expensive. Cut taxes for anyone with kids and you’ll see birth rates skyrocketing
I love doing favors. I love it when people ask me for help, really. I open doors and make intros every chance I get. I especially like it in the physical world, eg. can you help me carry this heavy thing, help a friend move a couch. I try to be a good ally. But it's a major…
This is insane! We are being led by hypocrites who should be in jail. Our leaders don’t care about protecting us or making America better. They care solely about themselves and using their position to enrich themselves. How about instead of banning TikTok we first ban…
WOW 🚨 Congressman Michael McCaul Who Wrote The TikTok Ban Bill Invested $1.15 Million Into META After Writing The Bill - On March 3rd, he authored the TikTok Ban Bill - On March 22nd, he invested $150,000 in META - On the 26th, he invested another $150,000 - On the 28th, he…
WOW 🚨 Congressman Michael McCaul Who Wrote The TikTok Ban Bill Invested $1.15 Million Into META After Writing The Bill - On March 3rd, he authored the TikTok Ban Bill - On March 22nd, he invested $150,000 in META - On the 26th, he invested another $150,000 - On the 28th, he…
@MarioNawfal @TheInsiderPaper Is it a Boeing? Could be part of the plane...
Day 2 of Publicly building a profitable funnel. So here’s some context. We launched 2 new products as an extension to our top performing SKU. The problem we are trying to fix is right now we are first order profitable but selling 1 SKU but to get the AOV up we sell bundles of…
We’re going to need some work. Next steps… 1) Let this run for a week. It’s a brand new product with new messaging, it’s going to take time for Meta to optimize accordingly for this audience/product. 2) Prepare 2-3 different offer tests AOV is strong but can we improve…
Day 2 (Part 2) of Publicly building a profitable funnel. The first point I mentioned was to let this run for a week. Yesterday we had a $170 CPA at a 0.79x. Today we are at $98 CPA at a 1.08x. My breakeven on this funnel is a 1.44x. When we look at the sales within Shopify…
Day 2 of Publicly building a profitable funnel. So here’s some context. We launched 2 new products as an extension to our top performing SKU. The problem we are trying to fix is right now we are first order profitable but selling 1 SKU but to get the AOV up we sell bundles of…
Original data and insights produce original content. It's content people actually want to read, it's interesting data for speaking gigs, link magnet for blog posts. The hard part there is getting that original data in a reasonable time. And turning the data into a report…
Meta just recorded its biggest first quarter revenue number in the company’s history. Despite all the challenges advertisers keep spending. This is what happens when there is really no serious competition.
My digital course sales have grown to $193,023 in the last 30 days. That's an 11.7% improvement from the previous 30. It's all from a simple monetization strategy. Steal it for your business here:
@dtcpages yea this is exactly what Im thinking through right now. First time buyers = re-order for a % off the same product 2nd time buyers = push for subscription subscriptions = push for product they don't have