Ms. Pepper @PeppersWrite
Director of #Content #Marketing over at @Shogun. Formerly (and fondly) led content at @Unbounce. I direct the ads you skip on YouTube.😅🎬 jennifer-pepper.com Vancouver, Canada Joined April 2013-
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According to @DC360_Official—In 2021, online sales for #B2B ecommerce increased 17.8% to $1.63 trillion(!) So how can you adapt your marketing in 2023 to leverage this acceleration? From referrals to zero-party data, get detailed inspo and examples here: getshogun.com/enterprise/b2b…
🎃👻Billy Butcherson here, who's head is...lightly attached, let's say—is very on trend this halloween😅 Check out these brands who've achieved more control of their #ecommerce sites with a decoupled, flexible 'head' or frontend layer: getshogun.com/enterprise/hea… #headlesscommerce
JavaScript frameworks power everyday sites and apps —from Airbnb, Instagram, and Netflix to Trivago, and Twitter🐦 But which framework should you choose when creating your #headless #ecommerce frontend? At @Shogun we're keen on React—here's why: getshogun.com/enterprise/rea…
So many incredible merchants build high-converting #ecommerce stores with @BigCommerce. @ted_baker, @MrsMeyersClean, @blissworld, and @benandjerrys just to name a few! See the lineup of stellar brands in the @Shogun inspo roundup here: getshogun.com/enterprise/big…
At @Shogun we regularly look to @Tina_Donati, @kdlafrance, @TraceWall, and @kaleighf's insights to stay ahead of what's happening in the space. Who else are must-adds to this list based on who's tops in your DTC feeds? getshogun.com/enterprise/top…
Consider yourself an #ecommerce technologist? A futurist? Then it's my bet you'll ❤️ this chat with @philwinkle of @Rightpoint. If you're feeling the effects of the #DTC "reckoning", or are a fierce opponent of stagnation, this conversation is for you!
Are we seeing a cooling-off period of #ecommerce? And if so, what can you do to protect your #DTC brand?, Phillip Jackson, VP of Commerce at digital agency Rightpoint shares what he foresees & advice for how to win in this episode of #CommerceShift getshogun.com/commerce-shift
Ever launch an #ecommerce or #cpg product as fun as chocolate-covered strawberry pudding? That’s just an average (awesome) day for Eddie Revis, CMO at @magnoliabakery 🧁 🎂 🍰 Don't miss Eddie's takeaways on leading a brand's web channel /experience: getshogun.com/commerce-shift
@thewillmauro @drinkolipop @MelanieBedwell Totally - and they dynamically swap out based on your selection. Super slick
Absolutely love ❤️ @drinkolipop's approach to remerchandising on their product pages (which increased their CVR by 25% according to @MelanieBedwell!) Talk about #ecommerce web design done right!
@MelanieBedwell @drinkolipop Everything Olipop is doing is like a masterclass for DTC brands. 👀 Bravo to you and the team!
Look no further for inspo for your store's look n' feel. These modern designs and more in a roundup by @kat_ambrose here: getshogun.com/enterprise/bes…
Also can't get over @omsom's stunning branding + clever choose-your-own-adventure video powered by @gotolstoy! Or product detail pages that go the extra mile with monogrammed personalisation from @away 😻
Gotta love when the #multichannel brands we're working with at Shogun happen to be personal faves! ❤️ The @tula skincare site is wicked fast! And absolutely stunning. Exciting example of putting the shopping experience for the customer first: getshogun.com/headless-case-…
When entrepreneur Debbie Wei Mullin introduced single-serve Vietnamese pour-over lattes to the US, she knew she had an awesome product... She just had to teach people how to brew it. ☕️ ❤️ this #ecommerce success story—and whew, what a stunning brand! getshogun.com/learn/copper-c…
Creating next years' #ecommerce growth strategy? We've got some predictions/to-do's to add to your list! 🔮 Check out @Shogun co-founder @nickraushenbush's takeaways (and some from @o2_web) for positioning your scaling #dtc for success in 2022 📆🚀 getshogun.com/enterprise/pos…
Is your #dtc entering the big leagues? According to @davidschripsema at @assemble_inc if you have $20mm in ARR with the last 2 years over 20% growth, you aren’t a small biz anymore... See what @Shogun partners at @aureate_labs + @tidalcommerce advise:getshogun.com/enterprise/sca…
Merchants that are best fit for #headlesscommerce? Great takeaways from @johnsurda @mshesser + more, at #ShogunXCOM Consider: - Your longterm strategy + revenue - Site performance (are you fast + converting well?) - Are you constantly running into limitations?
How should you adapt your #ecommerce brand's approach amid the ever-evolving return to in-person retail? @Shogun got the scoop from industry pros at @PostscriptIO, @GetOkendo, @gorgiasio, @klaviyo and more. See what's changed, and what's top of mind: getshogun.com/enterprise/ada…
Heard about #headlesscommerce, but not totally sure what all the fuss is about? Not up to speed on what a "progressive web app" is? We've got you. See why brands are using different tech to power their store's backend vs. the frontend: youtu.be/m3y2m3_7U-o via @Shogun
"We knew we needed more than a standard landing page...,” says @BryantGarvin. “We needed to create an experience, so we don’t compete on price alone. We wanted to be able to tell [our] story in a unique way.” - On why the @GrooveLife_ team went headless getshogun.com/headless-case-…
Adrienne Barnes😊 @AdrienneNakohl
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Kaleigh Moore @kaleighf
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Steph Trovato @Steph_BigH
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Rand Fishkin (follow ... @randfish
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BigCommerce Developer... @BigCommerceDevs
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Finbarr Taylor @finbarr
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