Machiavellian Copywriter @MachiavelliCopy
Direct Response Copywriting & Evolutionary Psychology. Exposing the wickedness of human nature and how to profit off of it. Joined April 2022-
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Truth is... If you're good, people will notice. If you're not good, people will ignore you. If you constantly get ignored, and you don't quite know why... Now you have your answer.
Reaching mastery in any field is simply a matter of adaptation to a repeated stimulus. Something you're naturally good at, because you're human, and that's how we all evolved. When you look at it through this lens, reaching mastery is no longer such a daunting task, is it?
God will steer your vessel. But you gotta row. Hard.
The saddest part about people not reaching their full potential is they've never been validated. They've never heard an honest 'Good job', or 'That was great', or 'You might actually have a shot at this'. We hear that stuff dishonestly all the time. But genuine encouragement?…
If you want to get attention, you have to be comfortable with making noise. As well as people staring at you. Then you take that attention and reframe it into whatever you want. But making some sort of noise is necessary.
Some people just want to scare you. They have nothing to sell & nothing to prove. All they want is to scare you. Why? They're simply broken individuals who never got any positive attention from their parents, and now want to live rent free in your head.
Everything starts from awareness. The infinite 'I Am' cannot be erased from the canvas... Because it is the canvas. Awareness is all we have, at any given moment. So cherish this gift. 'I can lose sight of where, how, who or what I am. But I cannot forget that I am'.
Don't expect them to immediately be on board with your proposal. Many times, you gotta let them boil a little bit. Plant seeds of doubt in their heads, and allow those to sprout. Pretty soon, they'll close themselves.
Whenever you hear promises that contain words such as: All, always, everytime, everybody, only, never, nobody, anybody, anytime, anywhere... In other words, promises that contain 'absolutes'... Just know that the promises are fake. So, start running the other direction. FAST
The people who bitch and moan about their privacy not being 'private enough' Are often the same people who consistently post selfies with their kids, family members and close friends everywhere online, for the whole world to see. *The hardest facepalm ever*.
Two types of nice guys: 1) The loser who gets trampled on and used. 2) The guy who's seen some shit, knows the world is a tough place, and is trying to treat others with respect... Until he has to start trumping over others. At which point he does. Ruthlessly. Be the latter.
'Explore your creativity on tiktok'. Yeah... More like: 'Fry every last dopamine receptor you have'.
Avoid being a 'know-it-all'. Even if you do, in fact, know it all.
Keep your options open. If you have to sever ties, do so as respectfully as possible. Avoid making unnecessary enemies.
In a lot of situations (not all, but A LOT), the best thing to do is to just... Act a fool. 'I don't know, man, I wasn't there. And even if I was, I probably wouldn't have done anything. This seems important, though. I'm curious, what happened?' *Start eliciting values and…
If you ever feel bad about 'failing' at something, remember Columbus. Dude set out to discover a new trade route with the Orient. And he failed miserably. He only discovered America instead. What a dumb fuck, right?
Equality is a delusion of the powerless. The strong use it as a tool to control the masses. Rules are for the ruled.
Best thing to do about autistic guys trying to sell you something in DM's is to make fun of them. Very entertaining. And you might even shock them back to reality and shake the stupidity out of them.
The most valuable info I have is written on physical paper. Not on my laptop, or my drive, or anywhere online. Computers can fuck up, servers may go down. But my papers? As long as the world ain't burning, I have all that knowledge for as long as I want. Safe and sound.
'I asked multi-millionaires how they got rich, here's what they told me'. LMAO. You really think multi-millionaires are gonna spill the beans to some teenage TikToker whose first question is: 'How do you get rich?' Grow up, kid.
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No zero days Grow every day Do 1 set Read 1 chapter Do as much as you can Or as little But don't do nothing Stagnation is death
Content writing and copywriting are fundamentally different. Know which you're writing, and don't confuse the two.
Your competition is only ever one big idea away from taking your customers and crushing your business. Which means you're only ever one big idea away from doing the same. Strike first.
⠀ 🚫 "What's your budget for this project?" (BAD. PUTS THEM ON THE DEFENSIVE.) ✅ "Any funds earmarked for this?" ✅ "Any spend approved for this?" ⠀
Beware that everything you say will eventually be used against you. Operate under the assumption that your environment has loose lips. The person you are gossiping about will find out sooner or later.
Herein lies the herd mentality manifesting itself in recruiting more and more into a pointless trend yet again proving that silliness despises isolation.
@MachiavelliCopy This is true since promises are future dependent and bounded by possibly varying probabilities.
In my early twenties, I remember someone asking me what I wanted to become. My ideal life. Like, hellooo. At the time, I was living in London, working all the hours in a soulless corporate role, and time skint. I couldn't see a way out. I thought about my dream vision and…
Scrawny nerds hate on muscular guys for having what they don't, whilst dumb jacked guys hate on nerds for the same reason. The wise man aspires to both.
You'll earn money where people want to win time. Always. Take advantage of their lack of time. Tap into their perpetual urgency. Leverage that resource they can't purchase with money.
@MachiavelliCopy When you're a copywriter you see words like "Happiness" from a totally different point of view.
When people say that their goal in life is to be happy they are telling you they are miserable.
Uncomfortable truth. Some people hire you to tell them what they want to hear. Rather than what they need to hear.
@RobertGreene Lord have mercy on my enemies. Because I won’t.
Our ability to envision beyond our current reality is not just a whimsical trait; it’s a fundamental tool for creation.
Way too many influencers. Not enough doers.
When faced with numerous choices, the challenge often lies not in making a decision but in determining which option is the most important or best aligned with one's needs or preferences -> Prioritization !