Kira McCroden @KiraMcCroden
Now: Comms VP @forerunnerVC Before: @modernfertility, other stuff San Francisco, CA Joined April 2010-
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If you thought you'd had enough of the "going direct" debate in startup comms, you thought wrong! I'll be sharing all my top secret PR tricks @StartupGrind with @cckarl @allisonbraley and @emiliecole on Weds: startupgrind.tech/conference/spe…
How many VCs does it take to realize that holding your phone up to the sun doesn't better help you see the eclipse?
The public narrative about consumer investing is detached from the potential. Last year, VC firms distanced themselves from the category and just 7% of seed capital went to consumer. But consumer company performance largely outpaces enterprise. My piece in @theinformation:
The public narrative about consumer investing is detached from the potential. Last year, VC firms distanced themselves from the category and just 7% of seed capital went to consumer. But consumer company performance largely outpaces enterprise. My piece in @theinformation:
Come for @kirstenagreen admitting to working with a clairvoyant, stay for the profound reflections on personal growth. In my totally unbiased view, this is one of @thegeneralistco's best yet: generalist.com/briefing/moder…
I finally wrote down my thoughts about Glossy, the book about Glossier (where I used to run comms). I have some pretty strong feelings about how Emily Weiss is portrayed, and even stronger ones about what the lessons are (and aren’t) for women founders. link.medium.com/B31qG8uqnEb
"We see an opportunity to enable the next generation of local entrepreneurs, where people want to work for themselves, have grit and determination, but don’t necessarily know what to do." @omal talks to @Cookie about our new thesis on Digital Franchises: techcrunch.com/2023/07/18/for…
We @ForerunnerVC see a new category emerging, the Digitally-Native Franchise — a play on the historic franchise model but reinvented with tech & AI driven platforms for individuals to grow their own businesses with structure & support to drive success. /1 forerunnerventures.com/our-perspectiv…
We’re releasing something today that we’ve been working on quietly for years: the Brand Power Score, a new tool for any company to quantitatively measures its brand impact, a notoriously amorphous business asset: brandpowerscore.com
Caregivers account for $470B in unpaid work annually and are a ~75% women demographic. The impact on work is glaring: it’s the #2 reason why people exit the workforce after retirement. Our thesis on why this crisis is boiling over and what we can do: forerunnerventures.com/our-perspectiv…
I wasn't expecting this but...@HarryStebbings' interview with @scooterbraun was a lot like Jonah Hill's Stutz movie, except much better🥹 podcasts.apple.com/us/podcast/twe…
Love staying close to my at-home testing healthtech roots with @ForerunnerVC leading the $10m seed for @tally_health (yes...with Pedro Pascal) to open up longevity advancements that not just help slow aging, but reverse it (thank god!). fastcompany.com/90876849/tally…
It feels like an industry-defining opportunity to partner with for @tally_health and partner with @davidasinclair, @melanie_goldey & @whitneycasey to bring transformative longevity science to market and not just slow aging, but help reverse it. fastcompany.com/90876849/tally…
For years, the Googles/FBs of the world seeming untouchable. But, the stalwarts of the web are starting to crumble under their own weight & there's a window opening for innovators. The companies that disrupted Yahoo are starting to look a lot like Yahoo. forerunnerventures.com/our-perspectiv…
We’re announcing today that @ForerunnerVC has led the seed round for JUMP, an ambitious approach to sports fandom and live events, led by a truly formidable team: @jordyleiser, @AROD and @MarcLore: bloomberg.com/news/articles/… /1
The longer the Valentine’s Day post the more they’ve cheated on each other
Good old fashioned core life fundamentals — the ultimate (and unexpected) consumer luxury in today's world. @ForerunnerVC's new $250M commitment: the traditional needs of non-traditional consumers. forerunnerventures.com/our-perspectiv…
I wrote about Shoppy Shops 👀 @ForerunnerVC forerunnerventures.substack.com/p/the-cq-the-r…
Ashley Mayer @ashleymayer
58K Followers 3K Following Building + investing @coalitionvc. Formerly @Glossier, @SocialCapital, @Box.
Alex Konrad @alexrkonrad
80K Followers 3K Following Senior editor @Forbes covering venture capital and tech. Edit the Midas List, Cloud 100 and 30 Under 30 VC. Plus one to @N_Sportelli. email: [email protected]
Ellen DaSilva @ellenjdasilva
8K Followers 994 Following You say you want a revolution? Well you know, we all want to change the world. now: Founder @joinsummer, scout @sequoia. Ex-@wearehims @HarvardHBS @twitter
Natalie Sportelli @N_Sportelli
15K Followers 2K Following Consumer investing at @bebullish. Plus one @alexrkonrad and dog mom to Margot. ❤️ Past lives @thingtesting_ @lererhippeau @forbes.
Morgan Housel @morganhousel
520K Followers 701 Following @collabfund The Psychology of Money: https://t.co/Q2XICE6VhE Same As Ever: https://t.co/1HOKjvZAcU Director at Markel Group
em herrera 🌃 @emilyhxrrera
26K Followers 4K Following type fast, invest @slow | prev @nightventures_ @nightmedia_ @nbcnews | mama @the_wiress
LANS @lans_com
894 Followers 1K Following walk-in workspace for medley workstyles 👩💻 使った分だけ支払う コワーキングスペース
Chantelle Karl Darby @cckarl
2K Followers 1K Following Mama to 3 kids and 3 dogs. VP of Comms at @Accel
Alexandra @AlexandraKerr
953 Followers 5K Following Comms & marketing @investopedia at Dotdash Meredith. press inquiries: akerr at investopedia dot com
Alice Patel @aliceypatel
593 Followers 2K Following Comms for Amazon AI. Used to make a podcast about robots.
Julia La Roche @JuliaLaRoche
32K Followers 11K Following Host of The Julia La Roche Show 🎙📺 https://t.co/oaY2z5Txqv Comms @YouSearchEngine
Jennifer Crosswinds @JCrosswind22572
0 Followers 6 Following
Chris Harihar @ChrisHarihar
3K Followers 5K Following EVP at @CrenshawComm, a @Mod_Op_ company. Comms for B2B tech companies. Views are my own.
tyler janes @tylerjanes19
62 Followers 109 Following
Penelope_Dav @DavPenelop82697
14 Followers 623 Following
Noughth @noughth17003
108 Followers 2K Following “My concern about my reputation is with the people who I respect, my family, (GOD) the exceptional, I’m perfectly comfortable with my reputation with them”
Smeadiseaur @smeadiseau70902
143 Followers 4K Following “Working from the heart with passion is an art!”
Nirerythu @nirerythu50045
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Geraldine @ge
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Jack Dalrymple | Jack.. @jackterror
8K Followers 592 Following Creative Content, Team Builder, Go-To-Market Strategy 🚀 | Founder Cap And Cut, CMO @BitFryGames, xWarner | BOS #web3 | 👉 https://t.co/7wgPUK2WyK
Negaset @Negaset143802
182 Followers 3K Following
Shasequee @shasequee32804
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Meredith Kendall Main.. @MeredithKendall
3K Followers 2K Following Partner @lightspeedvp, Marketing. Former Head of @Hulu Comms, @Stanford alum, California girl.
Soodeaus @soodeaus37001
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EthrTrnc_39 @ethrtrnc96601
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Regina Carter @ReginaCart75675
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Shero @Shero492161
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Ryphes @ryphes22881
125 Followers 3K Following
Altiam⚡️ @altiamkabir
50K Followers 11K Following CEO at https://t.co/frlSqf0GZ9 | Helping Business To Grow 📈 AI Enthusiast🦾 Built a Strong SaaS Discussion Community Free Join👇 https://t.co/ESMdK4wi3q
Make money easily @ENi7MN4mmnuv7l8
17 Followers 594 Following MEXC focuses on financial management, stocks, cryptocurrencies, digital assets and investments. Currently, new users can get free dollars when they sign up.
Pheatesh @pheatesh58623
92 Followers 1K Following
Shaytoez @shaytoez24745
111 Followers 769 Following
Theaneketh @theaneketh90528
25 Followers 2K Following
Thupsic @thupsic75111
120 Followers 4K Following
Rex Woodbury @rex_woodbury
39K Followers 1K Following Building @DaybreakVCP. Prev @IndexVentures. Writing about how technology & people intersect at https://t.co/LMdIBPG4Y8. Investing at Pre-Seed, Seed.
Tim Griffin @timgriffin77
818 Followers 551 Following Founder: Craftwork (YC S23), Cloosiv (YC S19) | Board: @officialodeko | Investor: @mpgfund | Reader: @onereadreviews
Katie Roof @Katie_Roof
53K Followers 8K Following Roof, like the Fiddler. VC/tech deals for Bloomberg @business @bloombergdeals. M&A, IPOs & late stage VC. LA again via SF and NYC. Views my own.
コクブインティ.. @JoeKokubu
700 Followers 681 Following 埼玉生まれ→ケンブリッジ→シリコンバレー→東京に居住。建設、鉄鋼、エレクトロニクス分野でゴリラ営業（主に海外）を経験したのち、北米、欧州、イスラエル、日本のスタートアップに投資。現在プロ経営者の下で修業中。
Donna Wood @DonnaWood158163
106 Followers 3K Following
Arth Gupta @arthgupta
662 Followers 3K Following Philosophy, Economics, Markets, Memes. interested in the question of quality
Kim Taylor @kimmytaylor
16K Followers 6K Following Edtech/Workforce Founder. Tweets = Future of Work, Hiring, Online degrees. Workforce + edtech expert with previous exit to Wiley.
Sophia @sopharicks
667 Followers 1K Following Former ballerina turned AI writer& communicator. OpenAI alumni. Fan of astrophysics, open-source, conversations about singularity. Founder of BuzzRobot.
Ally Benjamin @AxxisonMargaret
16K Followers 15K Following Animals, music, and food. Political nerd. She/They, 22. EUP 2024. 444. Shop merch @allys_store. You ignorant fuck. #JusticeForJohnnyDepp - Rando
Sammy De La O @sammydelao
2K Followers 5K Following 🌊Vision’s Mission 🗣️ Speaker Booker for Global Leaders, Inventors, & Founders 📕F.E.A.R.L.E.S.S. Author, 🎬Director & Exec.Producer 🌏 I’m 🇲🇽🇺🇸🇮🇹🇵🇱
Ali @MrsAliHughes
257 Followers 1K Following The Ted Lasso of PR | Living in California but a Buckeye at Heart
Casey Lewis @caseymlewis
8K Followers 1K Following I write a daily email about youth consumer trends read by 40,000+ extremely smart and beautiful people
Jenny Q Ta 她 🫠�.. @JennyQTa7
121K Followers 61K Following 🔀LegacyVerified ↔️ https://t.co/VoDyz0FQ46 3x successful founder cF/CEO @fashionicons_io f/GP @WEAL28H Fmr f/CEO (2) Wall Street Investment Banks ♥慧海 VsMO
Liftoff Comm. @juliettravis
607 Followers 2K Following Juliet Travis is the founder of Liftoff Communications, a tech #PR consulting firm based in the San Francisco Bay Area.
Justin B. @justinvenomvc
715 Followers 5K Following
Marc Andreessen 🇺�.. @pmarca
1.4M Followers 24K Following Techno-optimist. E/acc. Technology brother. Move Fast and Make Things. p(Doom) = 0; p(“1984”) = not 0.
Aaron Levie @levie
2.5M Followers 629 Following Lead Magician (and CEO) at Box (@box); Huge ABBA fan. I don't fully endorse anything I say below. Go ☁
Sheel Mohnot @pitdesi
117K Followers 3K Following Posting stuff I find interesting. Work: @btv_vc, leading pre/seed rounds of fintech cos. apply to our accelerator https://t.co/LSnRc5xYjD! Always up for adventure.
Harry Stebbings @HarryStebbings
218K Followers 339 Following 🎤 @twentyminutevc, 🏦 @20vcfund @20SALES_vc, 😇 @PachamaInc @linear @theydohq @tripledotgames @merge_api @nexhealthhq @linktree_ @sorare @getcaptionsapp
Ashley Mayer @ashleymayer
58K Followers 3K Following Building + investing @coalitionvc. Formerly @Glossier, @SocialCapital, @Box.
alex (tired) @alex
104K Followers 6K Following Ada’s dad. Journalist. @TechCrunch. @EquityPod. No dms. Introvert. He/They. Black Lives Matter. @OwenThomas's adopted son.
Deena Shakir @deenashakir
32K Followers 2K Following General Partner @Lux_Capital | Investing in 🚀 like @mavenclinic, @alifeivf, @joinsummer, @steadymd, @waymark_care, @tryramp, @triallibrary | mom of 3
Christina Farr @chrissyfarr
92K Followers 3K Following Author/owner of “Second Opinion," a health-tech newsletter read by 19,000 industry professionals. Investor. Advisor. Mama.
Alexis Ohanian 🇦�.. @alexisohanian
562K Followers 8K Following Founder @SevenSevenSix ♻️ @776Foundation Prev. @Initialized @Reddit 💪 #BusinessDad Owner ⛳ @weareLAGC ⚽️ @weareangelcity 40 🦄 NFA & Views My Own
Kara Swisher @karaswisher
1.5M Followers 2K Following “Vitriolic” and now “shrill”media lady, though dogs can hear me loud and clear
rat king 🐀 @MikeIsaac
193K Followers 6K Following NYT tech reporter. tell me stuff at [email protected] or [email protected] / Text my signal username with tips: MikeIsaac.38
Alex Konrad @alexrkonrad
80K Followers 3K Following Senior editor @Forbes covering venture capital and tech. Edit the Midas List, Cloud 100 and 30 Under 30 VC. Plus one to @N_Sportelli. email: [email protected]
Nikhil Krishnan @nikillinit
54K Followers 1K Following Thinkboi the only funny + non-jargon healthcare newsletter: https://t.co/61zgESgkhw learn healthcare quickly with crash courses: https://t.co/C6cWc5YHK7
Ryan Petersen @typesfast
185K Followers 1K Following Founder and CEO of Flexport, Venture Partner at Founders Fund
Dare Obasanjo🐀 @Carnage4Life
149K Followers 1K Following Opinions about product management, technology news and inclusivity in tech. Diversity is about demographics, inclusion is about creating a sense of belonging.
Alex Cohen 🤠 @anothercohen
189K Followers 1K Following Having fun on the internet. Building something new. Side project: https://t.co/XmAstakS3p. Previously led consumer product @carbonhealth
Bill Gurley @bgurley
665K Followers 2K Following VC @benchmark, Investor: @grubhub, @zillow, @uber, @stitchfix, @nextdoor, @glassdoor, @hacker0x01, @solvhealth, @roverdotcom, @instawork Trustee @sfiscience
Ellen DaSilva @ellenjdasilva
8K Followers 994 Following You say you want a revolution? Well you know, we all want to change the world. now: Founder @joinsummer, scout @sequoia. Ex-@wearehims @HarvardHBS @twitter
Sriram Krishnan - sri.. @sriramk
219K Followers 859 Following “Only advance” // optimism for all things tech and UK // GP @a16zcrypto // podcast: @aarthisrirampod
Nele Heinemann @nelefheinemann
131 Followers 626 Following Communications at Point72 Private Investments. German in San Francisco by way of Sweden.
Bilal Zuberi @bznotes
43K Followers 2K Following GP at Lux Capital. @appliedint @ironclad_inc @openspaceai @NozomiNetworks @aurorasolarinc @Saildrone @DesktopMetal @commureOS + more. MIT. 🇺🇸🇵🇰
Chantelle Karl Darby @cckarl
2K Followers 1K Following Mama to 3 kids and 3 dogs. VP of Comms at @Accel
Jason Mikula @mikulaja
18K Followers 3K Following Fintech Business Weekly publisher: subscribe👇| Doodles, fintech/banking & food pics | Ex- Goldman Sachs, Enova, LendUp, Peace Corp Vol.
Faraz Khan @faraz_r_khan
2K Followers 2K Following Building a modern kid carrying electric scooter for American cities. Former @screenhero founder previously at @slackhq, @voyage and @covariantai.
Shernaz Daver @shernazdaver
956 Followers 357 Following "Real change, enduring change, happens one step at a time" RBG
Emma Apple Chozick @emcho41
869 Followers 324 Following community, content, collaborations for design-led brands | contributor @archdigest | ex @Thingtesting_
Bret Taylor @btaylor
139K Followers 2K Following Co-Founder @SierraPlatform. Board @OpenAI @Shopify.
Jack Altman @jaltma
76K Followers 414 Following Investing at Alt Capital. Founder and chairman of Lattice.
Anthony Slater @anthonyVslater
218K Followers 719 Following Covers the Warriors and NBA at large for The Athletic. Email: [email protected]
Halle Tecco MBA, MPH @halletecco
39K Followers 1K Following ✨Healthcare optimist✨ I'll be back on X this summer. Maybe.
Tim Griffin @timgriffin77
818 Followers 551 Following Founder: Craftwork (YC S23), Cloosiv (YC S19) | Board: @officialodeko | Investor: @mpgfund | Reader: @onereadreviews
greg @greg16676935420
802K Followers 524 Following im greg I like football and stocks and my birthday im from kentuckey. I'm a investor. I like to golf at the golf course @gregmultiverse • subscribe for $1 ⤴️
Rohin Dhar @rohindhar
81K Followers 415 Following Vacation rental investor & proprietor of fine Airbnbs in Sonoma, Kauai, Taos, Mt Hood, Yosemite, Asheville. On the hunt for interesting real estate.
Carry @carryhq_
11K Followers 13 Following Carry is an all-in-one platform for tax-advantaged accounts, investments and strategy for business owners and high earners. Help: [email protected]
Julia Boorstin @JBoorstin
44K Followers 3K Following Senior Media & Tech Reporter @CNBC, Creator of CNBC's #Disruptor50, contributor to #ClosingTheGap & #Author of #WhenWomenLead out from @SimonSchuster Oct 2022
High Yield Harry @HighyieldHarry
96K Followers 187 Following Levered Finance Memes & Satire. Parodying Finance. Instagram FinMeme Account. Sign up for my Credit and Buyside focused Newsletter ⬇️
Casey Lewis @caseymlewis
8K Followers 1K Following I write a daily email about youth consumer trends read by 40,000+ extremely smart and beautiful people
Noah Smith 🐇🇺�.. @Noahpinion
321K Followers 1K Following Writes about economics, posts about rabbits. For serious opinions/analysis, read my blog: https://t.co/KfUxUlCYPz
Amber Illig @AmberIllig
5K Followers 947 Following gp @thecouncilcap | fmr @Cruise @Snap @Apple @EliLillyandCo | mom 👶🏼🐶 | @purdue engineer.
Scott “Scooter” B.. @scooterbraun
3.5M Followers 6K Following
Urbody @urbody__co
189 Followers 86 Following Gender-Affirming Underwear & Activewear | A Brand for the Human Being | Ft. in @teenvogue @thecut | Trans Queer Woman-Owned
Josh Wolfe @wolfejosh
150K Followers 7K Following Co-Founder @Lux_Capital | Trustee @SfiScience Santa Fe Inst | Chair @CiPrep Coney Island Prep (Brooklyn) | Co-Founder of Carson, Quinn & Bodhi w/ @ltwolfe
Lux Capital @Lux_Capital
42K Followers 458 Following We invest in emerging science and technology ventures that turn sci-fi into sci-fact.
Peter Hebert @peterjhebert
11K Followers 466 Following Entrepreneur + venture investor @ Lux Capital
alex bard @alexbard
6K Followers 1K Following Partner @redpoint - big dreamer, explorer & wino, father of two amazing littles, married to an incredible woman.
Ed Ludlow @EdLudlow
22K Followers 5K Following Hosting @technology and covering tech/autos for @business from San Francisco. Brit in the USA. DM for Signal!
wallace torres @bywallacetorres
415 Followers 624 Following Papá + husband Co-founder @joinwelltheory 🇵🇷 born 🇨🇭/🇺🇸/🇧🇷 raised Mostly on here for F1 🏎 content
Damon Beres @dlberes
12K Followers 1K Following Senior editor focused on tech at @TheAtlantic. Former EIC, @ozm. 🫡 [email protected]
Jennifer Janson @JenJanson
3K Followers 2K Following Partner, Business Operations @omersventures | Author| Former owner Six Degrees (PR)| Reputation| Technology| Culture| Mom (opinions my own)
Thematic @go_thematic
446 Followers 168 Following The AI-powered investment research platform combining real-time contextual analysis with enterprise-grade financial data. Backed by @Lux_Capital.
Polina M. Pompliano @polina_marinova
130K Followers 511 Following Author of ‘Hidden Genius' (https://t.co/EQ0fkDBLtO) // I interview the world's most successful people (https://t.co/rtapSq9chZ)
Fawzi Itani @fawzitani
653 Followers 772 Following @forerunnerVC + writing about video games @naavik_co
Brandee Barker @brandee
45K Followers 806 Following communications @gm | alum 💛🖤 @cubuffsfootball | fellow @stanford_dci | board @skatepark
Nan Ransohoff @nanransohoff
11K Followers 455 Following Head of Climate @stripe. I also lead Frontier, an advance market commitment for carbon removal (https://t.co/hGbC6e9FOM).
Justin Kan @justinkan
278K Followers 2K Following From the bottom to the top & back again. Co-founded @twitch, now working on making videos, https://t.co/J6efUJZmLI https://t.co/TLYT8YIKok @rye
EMILY SUNDBERG @Emily_Sundberg
5K Followers 1K Following stop copying me [email protected] I write the hottest daily business newsletter.
Kyle Chayka @chaykak
29K Followers 3K Following staff writer @newyorker; second book, FILTERWORLD: How Algorithms Flattened Culture, coming @doubleday January 2024; newsletter: https://t.co/iELTxgVFJV
George Hammond @GeorgeNHammond
7K Followers 2K Following Venture Capital correspondent for @FT in SF // Previously writing about property in London and finance in Hong Kong // Gooner | views my own
Yuliya Chernova @ychernova
12K Followers 2K Following Reporter @WSJ @WSJVC. Startups, VC, tech. Living it up in Brooklyn, the immigrant parts. [email protected] #IStandWithEvan
So what’s next? Bridge and Sunrise are going to be led by world-class leaders from the founding team. Bridge will be led by @keatonbedell and Sunrise will be led by Jacob Gilson. I will continue to support as a co-founder and advisor.
Me: Sorry I’m late. I was helping a friend who’s looking at duplex Wife: Oh, does he follow you on Twitter? Son (7 years old, overhearing): What Dad is on Twitter? This is very surprising to me Son (now screaming across the house to his 10 year old sister): Did you know Dad is…
the "being funny" leaving my body as soon as I have a gf and stable life
Best AI headshots I’ve found so far: @aragon_ai. They train on 6 photos and give you 100 versions (with great hair imho!).
I couldn't be more excited about what Tade and team are building at Campus. They're giving students a real alternative to four-year universities and crushing debt, with access to the same professors teaching at top schools. techcrunch.com/2024/04/23/cam…
Scaling great food—and rethinking the very way that restaurants, chefs, technology, and delivery can come together—is perhaps an ambition only suited for an entrepreneur like @MarcLore . More on what @wonder is out to achieve: forerunnerventures.substack.com/p/the-cq-great…
A year later, I’m happier, healthier, and settling into a new career that I’m really enjoying. Things are good! The bad stuff is not forever!
Thrilled to welcome @amandamull to @business and to bring her smart, sharply-observed writing on consumerism and commerce to the new @BW!
@KiraMcCroden @StartupGrind @cckarl @allisonbraley @emiliecole My 2c: go direct unless you can work with Kira! ❤️
@KiraMcCroden @StartupGrind @cckarl @allisonbraley @emiliecole this is a 🔥 lineup
@KiraMcCroden @StartupGrind @cckarl @allisonbraley @emiliecole I would watch this!
Didn’t know how badly I needed sun and warmth until it arrived this weekend.
Who is running the Zuck PR campaign to rehab his image? They are putting on an absolute clinic
It’s a fun phase. Work is fun. Side work is fun. Kids are fun. Marriage is fun. SF is fun. Grateful for fun phases.
Shakira and Lucien Laviscount's steamy music video interaction has led to a real-life connection, a source exclusively reveals in the latest issue of Us Weekly. usmagazine.com/celebrity-news…
When you accept that sequoia term sheet
IRS: you owe us taxes Me: how much do I owe? IRS: you get to figure that out Me: can I just pay what I want? IRS: no we know exactly how much you owe but you have to guess the number too Me: what if I guess wrong? IRS: jail
Ten totally reasonable perspectives on PR. I love that we’re all debating the value of PR. I spent the first chapter of my career in comms, and now I get to think about awareness building through the investor lens. But as with most things in life, I don’t believe an ideological…
Fun fact: during Box’s Series B we were in the midst of pivoting to the enterprise, with an untested freemium model, and running out of runway. The strategy was speculative. Every partner we pitched passed, but one associate (@mamoonha) fought to push the deal through, saving us.
All this debate over the value of PR is great PR for PR!
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