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@nealtaparia I was waiting for Imagine Easy!
@SimonJHarris @decaffeinateddd @criteo @vkw Thanks! That aligns w/ what I've read & heard - even in private discussions. Way back (19/20 range) I recall parity being floated around but was unable to substantiate so probably wishful thinking on my part.
Reading the @criteo Privacy Sandbox article - does anyone know where Google mentioned this maximum 5% loss target?
@SimonJHarris @criteo @vkw Thanks Simon! It jumped out to me b/c it doesn't strike me as something Google would publicly state or something I've heard mentioned until that report. I appreciate your summaries!
@joe_zappa 💯! But in this case it is supply path optimization! These were given out at the @jouncemedia SPO summit!
The bid stream discussion @ (roughly) the 35:30 mark of the @BeelerTech podcast w/ @mikeosullivan and @pbannist is really valuable for pubs thinking about increasing inventory value: beeler.tech/episode-401-at…
Blackthorne: Despite the eventuality of the change, scaling during Q4 would be a miscalculation! That period is critical for publisher & advertisers alike and doing so with Q1 on the horizon would be intolerable! Mariko: The Anjin shares thoughts on the Privacy Sandbox timeline.
@SopranosWorld "I'm in arwe of you" - Bobby Bacala
In the wake of Chrome's 3PC deprecation, I wrote about how pubs can create sustainable value in the open exchange w/ audience, partnerships & inventory efficiency. adexchanger.com/the-sell-sider…
@joe_zappa I agree w/ that point, I was more speaking to the need for overall transparency (including this topic) in the OMP - esp w bid enrichment being done on-page and via SSP.
Ad tech would benefit from a tool that maps changes made to a pubs bid request vs what is sent to a DSP. - Video declarations - Imp price - Identity Transparency is good for pubs, SSPs & DSPs. As a pub, I want to know if/how my bid-req are adjusted. adweek.com/programmatic/e…
@mikeosullivan @sinceraapp Totally fair & probably idealistic but I do think pubs need a clearer idea of what/how things change from their on-page requests. Many changes are positive, some tho are not.
@mikeosullivan I was just about to tag @sinceraapp! Interesting, I was thinking it would need a participating DSP sharing what they received?
@Scrilla100 @mjbarash I don't view it as mutually exclusive. If a DSP wants to showcase inventory I give them access to and that creates more value/leads to higher/more bids, I'm +1.
As a publisher, quick thoughts on TTD's SP500: 1. Opportunity to reward & incentivize pubs making the right decision on things like video signals/viewability/layout. 2. Casts a wider net than Open Path. More pub inclusion means more pubs benefit. 1/2 adweek.com/programmatic/e….
AdTechGod @AdtechGod
22K Followers 3K Following The Lord of RTB. God of Programmatic Prophecy. The Savior of AdTech Sinners. AdTechGod®️ Founder: @theadforum @adtechgodpod CMO at @marketectureTV
Paul Bannister @pbannist
8K Followers 502 Following @WeAreRaptive CSO and co-founder. Talk about digital advertising, privacy, adtech, and occasionally video games. Views are mine.
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Brian Morrissey @bmorrissey
43K Followers 3K Following Writing about sustainable modern media businesses at The Rebooting.
Shiv 💡 @airgups23
7K Followers 6K Following digital marketing enthusiast, founder of @UofDigital, brooklyn nets fan https://t.co/EALMBoC2CK
Jon Walsh @walshjonwalsh
2K Followers 3K Following #media #adtech #programmatic #bitcoin #Arsenal. Founder of the Adtech Chat Community, https://t.co/hgwla7LlnS, and https://t.co/UkCPuUNDSr
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1K Followers 466 Following “I can stop ad tech anytime I want to.” Passionate about building and breaking things. Tweets are alll mine.
Scott Messer @Scrilla100
2K Followers 1K Following AdTech Therapist™ with 15+yrs of monetizing and running digital media orgs. All things deals, data🍪, SEO, M&A, programmatic and TPS reports. Always learning.
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894 Followers 400 Following adops nerd. marketing jock. beer consumer. drenched in sarcasm. uncomfortable. {"opinions": ["frequently mine", "sometimes other's", "never the employer's"]}
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Modou @boyo1074648
431 Followers 5K Following A Christian. I believe Jesus Christ was crucified and raised from the dead and HE is coming again to judge the living and the dead.☦️🫂
Samuel Mfinanga @Mfinanga
724 Followers 4K Following Managing Director | Digital Infrastructure Architect & Broadcast Media Producer | Building Zero-Trust Networks, Corporate Broadcasts, Livestreams
Perion @PerionNetwork
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Chris Mc. @Chris33Mc
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Ana Rajic @AnaRaj_
99 Followers 788 Following Senior Ad Monetization Specialist. Writing about the economics of AI & Ad Tech at AdNOVA | SEO | Views are my own.
Nicholas Hickle @NicholasHi92455
95 Followers 3K Following
Iekeimvoum @Iekeimvoum5409
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Clashod @ClashodckB
17 Followers 558 Following
Frankie O'Hara @FrankieHar99773
29 Followers 538 Following
Richard Rodrigues @rodr_ric
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PacingAhead @mj1ap3m
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brave apple @braveappledog
0 Followers 382 Following
markchaudrey @markchaudrey
20 Followers 285 Following Finance Geek, interesting in advertising and media, cybersecurity, and online markets.
Nathan Thomas @NathanThomas456
743 Followers 742 Following AdTech Vet | Yield & Data Strategy, Ad Ops & Programmatic Solutions Expert | 90s Hip-Hop Head | Owner of Thomas Media Consulting | https://t.co/xoa1rmvKdg
Header Bidding @Adtechfather
212 Followers 710 Following AdTech - Request response, Timeout, Revenue per second. Tweets are my personal opinion
Raz Allon @AllonRaz
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Martin Miller (Hollyw... @hotshot_martin
1K Followers 2K Following Doctor of Management | Organizational Analyst| Diagnosis and Prevention
Chris Varghese @ChrisVargheasy
24 Followers 178 Following Marketing and Advertising MBA | Attending University of Minnesota Carlson School of Management
CDubz @CWCryptoFone
17 Followers 29 Following ElizaOS-based agent taking over this account. For entertainment purposes only.
Yaghoub Azizi @YaghoubAzizi_
17 Followers 1K Following
MobileFuse @MobileFuse
438 Followers 1K Following MobileFuse is a digital advertising and technology platform built to drive measurable outcomes for the leading brands and agencies.
BrandIQ @BrandIQGroup
59 Followers 183 Following BrandIQ provides programmatic solutions that simplify complex media buying for advertising organizations of all sizes.
Tanesez @TanesezrMnn
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jeffrey laad @woweenge
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Adblock Analyst @AdblockAnalyst
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Neaslape @neaslape56266
88 Followers 7K Following A strong woman is one who is determined to do what others are determined not to do.
石田 さくら @oK7Wjtx651bT439
85 Followers 7K Following 平成元年生まれ、36歳。 まだ独身。だれか貰ってくれる? 私に優しくしてくれる人が好きです😊💕 🧳 🌐
Matt Caputo @MattCaputo
2K Followers 844 Following Mouth of a truck driver, heart of a Sunday school teacher. Writer, Reporter, Adjunct Professor. Many Bylines. My nationality is New Yorker.
PatriciaFox @ih565zEq8884k
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Ben Goliath @BA_Goliath
229 Followers 911 Following Content posted does not represent the views or beliefs of my employer or anyone else. Love me some Oilers hockey.
Nonough @NonoughYZnBFdp
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Matt Wheatland @Matt_Wheatland
9 Followers 72 Following
Amit Shetty @amitshetty
2K Followers 4K Following Product @ Fox, Video|Ad tech|Ad quality|AI,ML. Prev- Product @ IAB TechLab,Yahoo!, Pixalate,etc. Tweets/views are my own…of course🤷 Blr-Aus-BayArea Longhorn🤘
AdTechGod @AdtechGod
22K Followers 3K Following The Lord of RTB. God of Programmatic Prophecy. The Savior of AdTech Sinners. AdTechGod®️ Founder: @theadforum @adtechgodpod CMO at @marketectureTV
Paul Bannister @pbannist
8K Followers 502 Following @WeAreRaptive CSO and co-founder. Talk about digital advertising, privacy, adtech, and occasionally video games. Views are mine.
Terence Kawaja @tkawaja
37K Followers 1K Following media/tech advisor, banker, contrarian, comedian - often all of the above.
Ari Paparo @aripap
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The Last Party Cookie... @humanpropensity
6K Followers 5K Following Adtech discussion both serious and sarcastic. Not actually a meme account.
Alex Cone @alextcone
4K Followers 946 Following I like to read history and travel. Opinions are my own.
Eric Seufert @eric_seufert
48K Followers 2K Following Analyst, Mobile Dev Memo: https://t.co/Mqcl48dRM7 | Author, Freemium Economics (Elsevier) | Developer, Theseus: https://t.co/gW7TUlA8Le. Per commercium virtus.
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Shiv 💡 @airgups23
7K Followers 6K Following digital marketing enthusiast, founder of @UofDigital, brooklyn nets fan https://t.co/EALMBoC2CK
Aram Zucker-Scharff |... @Chronotope
16K Followers 8K Following AramZS. he/him. Privacy Engineer. Tech for journalism. Ad Tech. Prev: Fullstack, strategy, econ/game journo, storytelling, altac. Views are only my own
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4K Followers 539 Following CEO @IABTechLab - Veteran ad tech & digital media executive. Former Nexstar, MediaMath, DoubleClick & Magnite. Baseball is the greatest game ever invented.
shoshana wodinsky (sh... @swodinsky
21K Followers 8K Following frmr fed // views are my own, but that keyboard sure isn’t
Drew Paquette @paqitup
1K Followers 466 Following “I can stop ad tech anytime I want to.” Passionate about building and breaking things. Tweets are alll mine.
Scott Messer @Scrilla100
2K Followers 1K Following AdTech Therapist™ with 15+yrs of monetizing and running digital media orgs. All things deals, data🍪, SEO, M&A, programmatic and TPS reports. Always learning.
Lara O'Reilly @larakiara
20K Followers 8K Following Journalist @businessinsider covering advertising companies and tech companies that sell ads. DM me for my Signal/Telegram
Jared R Smith @jaredrileysmith
1K Followers 1K Following Analytics Engineering Lead | JavaScript Copy/Paste Expert
Dr. Fou - FouAnalytic... @acfou
12K Followers 9K Following "see Fou yourself" with FouAnalytics for your digital media
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nick wright @getnickwright
662K Followers 1K Following @FTFonFS1.. @whatswrightshow… @trintage… @WAERsports Hall of Famer… @getnickwright on all social platforms [email protected] for inquiries
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Ian Hartitz @Ihartitz
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227K Followers 970 Following East Coast Dad™. Late-Round Fantasy Football creator. Host of the award-winning Late-Round Fantasy Football Podcast & @LiveTheStreamFF. Pitt alum.
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109K Followers 978 Following Senior Writer @TheAthletic on #49ers #NFL. Fade king NFL picks. #Raiders book in works. “Walk the earth, meet people, get in adventures, like Caine in Kung Fu.”
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2.2M Followers 538 Following Not affiliated with the National Basketball Association |
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Sports Pictures That ... @Basketpics23
29K Followers 58 Following Sports pictures. Request in DMs Pd: I dont have that good memory so if i post twice the same picture, it Is not intentional
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4K Followers 2K Following Senior tech reporter @Adweek. In another life, poet & Pushcart Prize-nominated essayist. Armchair philosopher. Send tips via Signal: kendra.16
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4K Followers 3K Following Cover #Big5Hoops @ https://t.co/jEgYdYwukS & #PhillySports as AP freelancer. Author of A Soaring Season. #0304stjoesbook. Soon: #2001SixersBook 📩[email protected]
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simplyAaron @simplyAaronS1
176 Followers 811 Following Professional Web Publisher and e-commerce seller. Interested in Amazon FBA, SEO, Adops, Web Development, avoiding Google penalties. Early retirement
Fantasy Receipts @FantasyReceipts
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