Edward Canning @Ed_Can

Marketer. Strategy & Planning Director at @nav_blue. CIM Tutor at @BAMBelfast. Likes dogs 🐶 linkedin.com/in/edwardcanni… Belfast, Dublin Joined May 2008

Tweets

939
Followers

1K
Following

2K
Likes

1K

Les Binet @BinetLes

4 years ago

Both Facebook and Google tell me that they are pivoting away from attribution modelling towards econometrics for evaluating effectiveness. Potentially, this has big implications.

34 111 748 0 239

View Details

Interesting to see how the default advice on how to optimise paid social has totally flipped in last 18 months. Everyone social expert now seems to come back to two guiding rules: - Go broad. Avoid overt targeting/re-targeting - Focus most resource on creative Plus ca change...

4 2 27 0 2

View Details

Shane O Leary @shaneoleary1

4 years ago

Wearout is definitely hugely overplayed in campaigns that reach lots of people and have limited frequency. But it absolutely exists in more tightly targeted, high frequency and less creative types of advertising. I think this study isn't the slam dunk many seem to think it is.

1 1 8 0 0

View Details

Johnny Murray @JohnyMurray

4 years ago

Terrific night at @PANIofficial awards - and fantastic to see @Liberty_IT’s Find Yourself campaign bring home the gold! Massive congrats to our agency partner @Nav_Blue and all the organisations that were recognised - it’s fantastic to see the vibrancy of the industry in NI 👏

1 2 16 0 0

View Details

John Long @janthonylong

4 years ago

I've gotten a number of requests to create a single thread of my "How it started / how it's going" ad series. So here it is.

John Long @janthonylong

5 years ago

How it started / how it's going.

76 180 1K 0 114

152 640 4K 0 1K

View Details

Paul O’Kane @pmokane

4 years ago

This is one of the funniest pieces of live radio you’ll ever hear. And the animation adds an extra layer. #Radio #GerryAnderson

695 6K 27K 0 3K

View Details

Led By Donkeys @ByDonkeys

4 years ago

We've done our own mini-budget (check out kamikwasi.tax)

211 4K 8K 0 216

View Details

Shane O Leary @shaneoleary1

4 years ago

"You get abnormal and disproportionate returns by a combination of activities (channel synergy, creative impact & fit), rather than just throwing more money into the bucket and saying, ‘Just go buy me more eyeballs’. " contagious.com/news-and-views…

4 5 8 0 2

View Details

Dino Sofos @dinosofos

4 years ago

This from the Spectator hasn’t aged well…

96 1K 6K 0 129

View Details

Phil Barden @philbarden

4 years ago

@thetenzer Plus ca change…….

0 1 1 0 0

View Details

Bernie Blume @bernieblume

4 years ago

Fortune favors the bold

Chris Hladczuk @chrishlad

4 years ago

Bill Gates got lucky. With an IBM deal he signs in 1980. Here's the hidden truth about the rise of Microsoft 🧵

41 173 834 0 358

2 4 13 0 1

View Details

Jason Keath 🇺🇦 @jasonkeath

4 years ago

Whoa there JPMorgan, really going out on a vague limb here.

Watcher.Guru @WatcherGuru

4 years ago

JUST IN: JPMorgan says the #Ethereum merge to proof-of-stake will lead Coinbase to a bigger revenue opportunity.

328 683 5K 0 20

0 1 2 0 0

View Details

Brian Stoffel @Brian_Stoffel_

4 years ago

@DavidGFool Got to be Stratford

0 1 3 0 0

View Details

Edward Canning @Ed_Can

4 years ago

Myths on marketing in recession analyticdashboards.wordpress.com/2020/04/10/myt… via @koenhpauwels

0 0 3 0 0

View Details

Edward Canning @Ed_Can

4 years ago

Algorithms are powerful new agents of double jeopardy marketingweek.com/algorithms-are…

0 0 0 0 0

View Details

Edward Canning @Ed_Can

4 years ago

marketingweek.com/advertising-ne…

0 0 0 0 0

View Details

Liberty IT @Liberty_IT

4 years ago

Looking for what’s next? @LeMarquisOfAndy thinks he has the best job in the world. We're now recruiting - #ReachBeyond at Liberty IT. bit.ly/3vr1YPN to learn more.

0 4 10 0 0

View Details

School of Marketing NI 💡 @nwschoolofmkt

4 years ago

A @CIMinfo_Ireland event for our local studying members + ACIMs 👇 Sign up to this FREE Zoom to discover how to become a Chartered Marketer! We'll also hear about the journey to Chartered status from 2 local marketers, Maria McKeever & Andrew Hollywood. cim.co.uk/event/113854/

0 3 6 0 0

View Details

Navigator Blue @Nav_Blue

4 years ago

We're happy to help @coownershipni enable people to own their own homes, and to help @KeepNIBeautiful make this a cleaner, greener and better place to live.

0 3 13 0 0

View Details

Navigator Blue @Nav_Blue

4 years ago

We’re proud to support @Liberty_IT's outdoor campaign, you can’t fail to see them up there! The best tech workplace is hiring, so look up and Be Seen. Search Liberty IT jobs for more information.