Analytic Partners @AnalyticGlobal
Global leader in measurement and optimization. Sharing interesting news about technology, trends, and the industries we serve. analyticpartners.com Americas, Europe, Asia-Pacific Joined January 2013-
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#CTV is growing rapidly and offers marketers an incredibly cost-effective way of reaching their audience, with 88% of households having at least one CTV device. Download our Flash and learn how to enrich your #marketing program with #CTVadvertising: analyticpartners.com/roi-genome/tim…
How can we bridge the CMO-CFO gap? Understanding the difference between Finance and Marketing viewpoints is a key to organizational success. Download our guide and discover more takeaways: lnkd.in/eRcU5wzB #cmocfocollaboration #commercialanalytics #revenuegrowth
Happy #WorldEngineeringDay from Analytic Partners! 🚀 We're proud to honor our stellar Software Development, Quality Assurance, and DevOps & Site Reliability teams for their unwavering dedication to the AP mission. Thank you all! #PeoplePassionGrowth #CommitmentToExcellence
Unlocking 20-40% incremental financial #improvement is simple math when Marketing and Finance #collaborate. In reality, it's a more complicated equation. Check out our blog on how #Marketing and #Finance can bridge the gap together: analyticpartners.com/blog/1-plus-1-… #commercialanalytics
Unlocking the full potential of marketing and drive #revenuegrowth requires a strong #collaboration between Finance & Marketing. Our strategy guide shares insights on how to overcome barriers, foster partnership and achieve #commercialsuccess: analyticpartners.com/resources/cfo-…
⚜️❤️ Beads, love and happy faces: The team in Miami gathered for a Mardi Gras and Valentine's Day Happy Hour this week.🥂#team #analytics #happyhour
新年快樂 - Happy New Year and a prosperous year of the dragon too all who are celebrating! 🌑🐉🧨 Our teams around the globe decorated their offices, enjoyed traditional food and exchanged red envelopes for good luck. 🧧 #lunarnewyear #teamspirit #analytics
The BKO series continues! Next stop: Shanghai, where the local team got together last week to celebrate the year ahead and talk about company goals. 🎉 They're already winning in one area: all on brand for 2024! 🧧 #teamwork #analytics #onbrand
🏈✨ Are Super Bowl commercials a touchdown for your brand or a costly fumble? 📺💸 Check out our latest blog post: "Super Bowl Commercials Are Not Worth It! Unless…" and find out 🚀🤔 analyticpartners.com/blog/super-bow… #CommercialAnalytics #SuperBowlAds #MarketingMeasurement
What do Clubber Lang's fist 👊 and 2024 have in common? They're both going to be painful if they hit you in the face without cover. Our CEO Nancy Smith shares how brands can navigate what may become another tumultuous year 👉 analyticpartners.com/blog/predictin…
Going to @ComRadioAU HEARD 2024 next week? 📻 Join our MD Paul Sinkinson when he unpacks how mastering marketing measurement & optimisation can unlock the full potential of #radio in a 'Brand'-new way. Click here to add your name to the waitlist 👉 commercialradio.com.au/Heard-2024-Int…
Next stop on our BKO Tour: The Big Apple 🍎. Earlier this week, our New York team got together to learn about our 2024 initiatives. Hands up if you think 2024 is going to be our best year yet!✋ #analytics #teamwork #bko
🍀Our BKO series continued in Dublin last week where the EMEA team met to learn all about our 2024 initiatives and enjoyed their belated Christmas party. Panels, workshops, celebrations - 2024 is off to a good start! 🎉 #analytics #teamwork #bko #christmasparty
Short- and long-term goals are not at odds, but it is important to clearly communicate the #value of both. Read our latest byline on @PMarketingW about balancing them for better #budget allocation and #commercial decisioning: hubs.la/Q02gWtlm0
Have marketers grown impatient with their own #ads? In her latest piece for @advertisingweek, our Senior Director Justine O'Neill highlights why brands need better #rameworks for their #effective #campaign development and how to minimise excess spending: : hubs.la/Q02frFKk0
🎄✨ Celebrating the Season of Success and Togetherness! 🌟🎁 This year has been filled by remarkable achievements, office anniversaries and exciting milestones. We couldn't be prouder of our incredible team. 🥂🎊 Happy holidays, everyone and cheers to an amazing new year!
✨ Time to shine! NYC has officially kicked off our festive season with their Holiday Party at the @IntrepidMuseum 🎇✨ Love to celebrate the great work we have accomplished this year and get ready for all the exciting things on the 2024 agenda! 🥂✨ #winning #sparkling #teamwork
Getting tangled up in siloed #data and short-term results? Read our latest blog post to better understand why unlocking the full #potential of #marketing requires a shift from the allure of real-time reports to a #holistic view: hubs.la/Q02cRhZh0
🎉On behalf of the entire Analytic Partners team, we wish you a joyous holiday season and a Happy New Year 🥂 #celebrate #holidays #endofyear #holidays hubs.la/Q02cDQ_f0
What's holding you back from #omnichannel success? Together with brand executives, our Vice President Jun Cao discussed key pain points brands are facing in the #Chinese market and how #commercialintelligence can provide forward-looking solutions. #fuchuan
Shane O Leary @shaneoleary1
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Ethan Decker @ehdecker
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Lou Paskalis 🇺🇦.. @LouPas
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Martin Kihn @martykihn
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Catherine @catheri90049856
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Viktor Liedner @liedner
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Pauline @blakey50pauline
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Joy Herman @JoyHerman445
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Lucky Maya @Lucky_8383
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Juliette @juliette_farthi
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FERMIN BAALVUENA @ferminbalvuena
133 Followers 253 Following Bisabuelo, Inversionista y Militante de Jehova ! ✝️ Tu Hater De Confianza
Eugene Arkhipov @UncleGeenoo
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Ruby Nelson @RubyNelson63002
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Sybil @sybil_rios_
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Zoviz @Zovizbranding
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Beatrice @beatrice41sanch
194 Followers 3K Following
Jay Rodriguez @jayrodriguez87
369 Followers 2K Following Software Engineer 👨🏽💻 | React Js Enthusiast | Passionate about #tech 💼 | Helping entrepreneurs thrive | Coffee addict ☕ | Speaker | Fins Up 🐬
Musa Əfəndi @musaeffendi
0 Followers 5K Following Writer by night. Marketer by day. Lifelong learning machine.
Charlene @duncancharlene4
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Angelica @vernon53angelic
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muge akkoc @mugeakkoc146474
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Les Binet @BinetLes
19K Followers 425 Following Pint-sized spreadsheet jockey who occasionally writes about marketing.
Shane O Leary @shaneoleary1
8K Followers 4K Following Marketing strategy & media 🐕🐈. Ex agency dweller. Write a bit ✏️. Oval ball aficionado 🏉. Wexfordian 💜💛
Lou Paskalis 🇺🇦.. @LouPas
27K Followers 11K Following I primarily post on LinkedIn. l help marketers connect their efforts to the enterprise growth agenda and tech companies hone their narratives. #F1 fan!
Alvin Foo @alvinfoo
136K Followers 13K Following Venture Partner, @chainvalleycap @02launch | Co-Founders, @nasdex_xyz, @metafyed, @thirdfiorg | ex-Google | #AI | #Fintech | #Web3 | #Tesla | #SpaceX
Brian Morrissey @bmorrissey
44K Followers 3K Following Writing about sustainable modern media businesses at The Rebooting.
Martin Kihn @martykihn
4K Followers 1K Following Data-driven #digitalmarketing and #adtech dreamer with a podcast https://t.co/4bOaInaUXY | strategy @ Salesforce | views mostly my own | the real Marty Kaan | word
Mark Ritson @markritson
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Tom Raftery @TomRaftery
28K Followers 28K Following Technology & Sustainability Evangelist, Podcast Host, & Keynote Speaker Top 10 Influencer - #Sustainability #SupplyChain #Energy, #EVs #ESG #SDGs
Mike Shields @digitalshields
19K Followers 780 Following Founder of Shields Strategic Consulting. Host of Next in Media https://t.co/ltVcyWvJMz co-founder https://t.co/8TwQSUpyKB, former @BusinessInsider, @WSJ, @Digiday, @Adweek
Alena Soboleva @sobolal01
71 Followers 341 Following
AK @krassys
237 Followers 665 Following
Belinda Ballard @BelindaBallard5
424 Followers 5K Following Resistance! Advocate for justice. Democrat. Family-White/Black/Arabic/Palestinian/Christian/Jewish/Muslim/Mormon.
alan. @alan_agencyldn
5K Followers 335 Following Provoking the truth for progressive B2B brands #Provokethetruth
Kepler EMEA @Kepler_emea
4K Followers 777 Following We help marketers transform for success in the digital age.
Wavemaker UK @WavemakerUK
2K Followers 674 Following Positively provoking growth for our clients and our people #growfearless
Tribal LDN @TribalLDN
15K Followers 473 Following Human Connections. Powered by Digital. Part of the Omnicom network.
Kinetic UK @kineticwwUK
8K Followers 917 Following OOH Agency of the Year. We harness a whole world of Out of Home possibilities and turn them into concrete value for our clients.
Ozone @TheOzoneProject
857 Followers 683 Following We power the premium web with high attention ad solutions on the UK's most trusted, loved websites ❤️ A simple, transparent, brand safe digital marketplace 🚀
OMKB @OMKB_de
407 Followers 2K Following Die #OMKB ist eine der führenden Plattformen in D/A/CH für #Digital #Marketing mit Angeboten für Konferenzen, Podcasts, News, Whitepaper, Videos & Insides.
Lubomir Stoyanov @the_lub2
109 Followers 3K Following Board member of The European Vegetarian Union, and student of Informatics. No wrong conclusions: I also use tweets/likes as bookmarks.
Joanne Hill @Giovanna111
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Christopher Powers @cp0w3rs
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D’Narius Lewis @DnariusLewis
10K Followers 11K Following #DNariusLewis | Serial Entrepreneur | Author | 2028 USA Presidential Candidate 🇺🇸 | Fighting For A Decentralized World ✊🏾 TheUnitedStatesofDAO.PLS
Alexander Schindler @Slychief
4K Followers 4K Following Scientist at @AITtomorrow2day & @TuWien - Specialist in #MachineLearning #AI #MIR - lecturer at @Univie and @FHBurgenland - Host of #DeepLearning Meetup Vienna
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Kevin Moses @KevJMoses
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BBPF @BlackBeltPF
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Sunaina Shashikumar @sunainabs
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Zareef @ZR33F
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AntiParasita🇦🇺 @ffabinhoo
417 Followers 1K Following I will not censor myself to comfort your ignorance.
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Michelle ,M , Milutin.. @MMDimitrijevic
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A big thank you to Kevin O'Farrell @AnalyticGlobal, Itzel Meza-Loeza CPW_Global, Julian Garrtiz @GarritzInt, Owen Ridolfi @flashtalking @TeamMediaocean, @mvermut @Neustar and @Ryan_Tiberius @amazonnews for a successful @icomglobal #Incrementality #Council Meeting.
Cautious optimism? agencies on the AA/Warc Expenditure Report @WavemakerUK @mindshare_uk @kineticwwUK @TheOzoneProject @TribalLDN @alan_agencyldn @Econsultancy @AnalyticGlobal @TheKiteFactory @Kepler_emea buff.ly/3WL8Mm1
[✍ TRIBUNE] La réduction drastique des budgets marketing dans un contexte de récession économique n'est jamais une bonne idée. Le fait de tout miser sur le marketing de performance ne l'est pas plus. Par Caroline Kan, directrice @AnalyticGlobal France ⬇ strategies.fr/actualites/mar…
@AnalyticGlobal Reveals Brand Messaging Will Win the Most Customers in 2023 ow.ly/mxbK50LS1am #martech #marketing #Technology #AnalyticPartners
Brand vs Performance – How To Plan (or Defend) The Best Investment Mix for 2023 - ow.ly/Mfvb50LQKKQ | @AnalyticGlobal #attribution #management #budgeting
How retailers are reshaping the advertising industry on.ft.com/3ADj0wC
At #AdweekElevate: Future of Shopping, @AnalyticGlobal’s Mike Storms explores how retail marketers can adapt their strategies to weather the economic downturn. adweek.it/FoS2022
Marketing budgets are expected to shrink. And, according to the IPA, the outlook for the next four years is bleak, with predictions of further cuts to account for stalling consumer spend. marketingweek.com/scenario-plann… #spon @AnalyticGlobal
That's a wrap for our flagship #EffWorks Global 2022 conference. Huge thanks to all our speakers, delegates, and virtual attendees over the past two days - and of course to our sponsors without whom this wouldn't be possible.
As we bring Day 1 of #EffWorks Global 2022 to an end we'd like to say a huge thank you to our sponsors - without their help today wouldn't be possible. Make to tune in tomorrow for more marketing effectiveness research, insight and analysis.
We're switching off for World Mental Health Day. Monday is Recharge Day, where we offer OMDers additional time to step away from their screens and focus on their wellbeing. We'll see you back on Tuesday, rested and recharged!
How We Got Customers Lovin' It And Kept Them Lovin' It, No Matter What campaign by @LeoBurnettUK & @OMD_UK for @McDonaldsUK are our first Single Market Gold award winners #IPAEff #EffectivenessAwards
The 2022 Broadbent Prize for Best Dedication to Effectiveness is awarded to @McDonaldsUK @McDonalds #IPAEff #EffectivenessAwards
At 3pm @AnalyticGlobal will explain how investing in brand drives performance: info.analyticpartners.com/effworks-globa…
How do you set your business up for success, justify maintaining or increasing investment, trim spending intelligently and/or invest where it matters most? Join Analytic Partner's session to answer these big questions and many more: ow.ly/pvEj50L0EAG #FoM22 #recession
Thank you so much for attending Marketing Week's Festival of Marketing! What a fantastic collection of sessions we had to help you create actionable changes to your brand and career. Register your interest to hear about Festival's plans for 2023: festivalofmarketing.com/register-inter… #FoM22
#EffWorks Global 2022 is next week. Huge thanks to our amazing sponsors @AnalyticGlobal @b2binstitute @GoogleUK @Neustar @Snapchat @System1Research @Thinkboxtv & @TwitterUK for helping us make it happen. Find out what's coming up & secure your place: ipa.co.uk/news/effworks-…
#Marketing Budgets - To Cut or Not To Cut Is Not The Only Question - ow.ly/uCVl50KSAF9 | @AnalyticGlobal #model #mix
Brands that increased media investment during the last recession saw increased ROI. Furthermore, a brand could lose almost 15% of its business if a similar sized competitor doubles its marketing investment. — @AnalyticGlobal's Nancy Smith #Brandweek 🏝
Tips: • Numbers paint a beautiful picture: Leverage scenario planning and data-driven decision making. • See the full picture with holistic measurement, • Adapt, don’t react: Continue to invest in marketing for long-term success. — @AnalyticGlobal's Nancy Smith #Brandweek 🏝
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