System1 @System1Research
System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands. system1group.com London Joined April 2008-
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.@LBBOnline's Alex Reeves recently sat down with Orlando Wood, System1’s Chief Innovation Officer, to find out what shapes his thinking. Dive into his insights on advertising, psychology, and the creative arts in this captivating interview: hubs.la/Q02v7TpY0
Our Ad Of The Week is from @bark, with one of the most unusual product offers we’ve seen - a luxury airline for dogs. Does the ad set audience tails wagging? Find out in our exclusive Ad Of The Week write-up and report: hubs.la/Q02v2B6M0 @tombras
.@hovisbakery are back on British screens for the first time since 2021, with new agency @VCCP enlisting Christopher Eccleston to voice a warm-hearted, gentle look at how the brand fits into everyday family life. Learn more in our Test Your Ad report: hubs.la/Q02v0x5q0
Every marketer wants to sleigh their Christmas creative to drive profit and market share growth. But how can you apply learnings from 2023’s best Christmas ads? Register for our next creative effectiveness webinar to find out: hubs.la/Q02tVgzf0
Discover the truth behind advertising effectiveness in the latest article from @WestwoodOne featuring insights from System1's @UncensoredCMO and Andrew Tindall. Unlock the secrets to driving real results in your advertising campaigns. Learn more: hubs.la/Q02tLLh70
Today is #EarthDay, which means it’s the perfect time to watch our latest webinar focusing on how to create impactful environmental advertising with confidence. We discussed behavioral science insights to drive positive change among consumers, and more: hubs.la/Q02tCwMH0
Thanks to @ANAmarketers and all of our booth visitors at this week's ANA Brand Masters event! It was great showcasing our Test Your Ad platform. We can't wait to bring an even bigger splash of pink at Masters of Marketing in October!
At 11AM ET, join host @UncensoredCMO alongside behavioral science expert Richard Shotton and Ben Purcell (David&Goliath) to uncover how to get environmental advertising right, including initiatives to drive positive behavior change and commercial growth: hubs.la/Q02trmD50
Telecoms ads aren’t a reliable source of laughs, but @ATT manage it in our latest Ad Of The Week, recruiting Ben Stiller for an extremely bizarre round of golf. The ad gets people smiling, but does it leave it too late to bring in the brand? Find out: hubs.la/Q02tkXw-0
Now is the perfect time to reflect on the Christmas campaigns and recurring themes that resonated with the UK public in 2023. On 14th May, join host @UncensoredCMO, Kate Waters (@ITV), Ed Smith (@amazon) and Alison Hoad (@PublicisGroupe) to learn more: hubs.la/Q02t9jN-0
On Friday, join host @UncensoredCMO alongside behavioral science expert Richard Shotton and Ben Purcell (@DEFYyourGOLIATH) to uncover how to get environmental advertising right, including initiatives to drive positive behavior change and commercial growth: hubs.la/Q02t1nJv0
Our latest blog explores the power of advertising in addressing the climate crisis. Only 3% of US TV ads over the past 3 years have addressed environmental concerns, missing out on engaging with audiences who consider sustainability a priority. Learn more: hubs.la/Q02sSw7d0
Check out the latest article from @WARCEditors for valuable insights on leveraging behavioral science to enhance sustainability messaging. Discover how brands can play a pivotal role in driving positive change: hubs.la/Q02sGHh20
.@CapitalOne’s series of ads starring Charles Barkley, Spike Lee & Samuel L. Jackson are a fixture of the NCAA’s March Madness tournaments. The surreal comedy & the rapport between them put the brand way ahead of an often drab category. Read more: hubs.la/Q02sytqN0 @GSDM
.@marksandspencer Clothing’s Spring ad is our UK Ad Of The Week, finding top model Sara Sampaio lip-syncing to a classic 80s hit and doing what so many Fashion ads fail to - bring out the fun of new styles and outfits. Find out what M&S gets right: bit.ly/4aOh5oy
There's about 1 week left to register for our webinar diving into insights from our latest report, The Greenprint USA. Join host @UncensoredCMO and behavioral science expert/author @rshotton to uncover how to get environmental advertising right. Register: hubs.la/Q02qyYsf0
Are ‘fake ads’ helping or hindering the advertising industry? System1's Andrew Tindall discusses six POVs on 'fake ads' in his latest piece for @TheDrum. Read it here: bit.ly/4cRzl1Q
Twice a year System1 hosts Declutter Day, giving our employees the afternoon to personally declutter, whether that means spending time with friends, organizing at home or taking beloved pets to the beach like Mariana did or taking a Zumba class like Nagashree!
Our recent webinar “Ritson on Ad Effectiveness” is now available on demand! Don’t miss out on this opportunity to learn from industry experts such as @markritson and enhance your advertising effectiveness. Watch the full webinar for free now: hubs.la/Q02qBt130
It's @Mercadolibre’s 25th anniversary and they're celebrating with a campaign from @gutmiami. The Ad Of The Week stars a set of charming animated parcels, scores well on all our Test Your Ad metrics, including a rare maximum Brand Fluency score. Read more: bit.ly/4al3ftH
Shane O Leary @shaneoleary1
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Paul Bailey @paulmarkbailey
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MRS @TweetMRS
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Will Humphrey - @left.. @Will_Humphrey
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SustainabilityOnline @SusOnlineNet
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20 Followers 15 Following #marketingresearch #marketing #research #consumerinsights #quantitativeresearch #qualitativeresearch #greenbook #IIEX #MRX
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MRS @TweetMRS
15K Followers 2K Following MRS is the leading authority on research, insight and data analytics. For queries relating to our code of conduct email: [email protected]
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120K Followers 2K Following Fuelling creativity in art, design and visual communication. Your hub for news, inspiration, and creative industry insights. Since 2009 👀I worked with @System1Research and @ITV to look at how you could use behavioural science to encourage sustainable behaviour The full report is available here: system1group.com/the-greenprint
@joefattorini @System1Research The best one.
Why are wines with "critter" labels, historic criminals, and winery dogs so successful? They're all "fluent devices". And like @System1Research have shown with ads, they bring you more market share and profit gain. Wine people may think they're tacky, but they work.
System 1 have done a brilliant analysis of the papers in the IPA Databank Campaigns that have a fluent device (ie a fictitious character who is central to the drama of the ad, like the Meerkats or 118 runners) are 31% more likely to generate v large profit gain In Lemon
A look at some of the companies steering TV advertising into a sustainable future, including @Channel4, @ITV, @SkyMediaUK, @MediaBounty, @System1Research, @MediaSmartUK and @ad_association videoweek.com/2024/03/26/tv-…
Let's talk creative with @WARCEditors , @System1Research & @publicisdublin on April 4th at FUEL! We'll discuss the latest insights and an empirical view, while also applying the creative lens, to challenge and inspire for your most effective work. marketingsociety.ie/events/127
System1 announces two senior commercial appointments to drive next stage of US growth marcommnews.com/system1-announ… @System1Research #MarCommNews
.@System1Research announces 2 senior commercial appointments. hubs.la/Q02pY7QP0
Out-of-Home has experienced some of the most exciting developments in recent years among traditional media channels. 👇 From programmatic offline-online integrations to brand lift studies that attempt to close the measurement gap that has haunted this medium for so long, OOH…
Got lots of good stuff out of @UncensoredCMO's discussion with @markritson & Guilherme Ferreira on Ad Effectiveness earlier - bangs the drum for Brands to keep leaning on Distinctive Assets & showing @System1Research's analysis of the very effective (& great) Cadbury 'Garage' Ad
Today, our Head of Insight Donna Burns is at @egtaconnect's Market Intelligence Meeting in Madrid where she presented Listen Up! along with @System1Research's @andrewtindall_ See the research in full here: radiocentre.org/our-research/l…
.@System1Research's chief innovation officer Orlando Wood on how he tries to “give triumph a chance” in his work, the cultural shifts underlying different advertising eras and how they map onto movements in art history. hubs.la/Q02pfNv80
Revealing our latest Top Voices special: In this 2-minute interview with @andrewtindall_ from @System1Research, we talk brand building, advertising testing, advertising trends and why #OOH is quickly becoming one of the last standing broad reach channels. bit.ly/3InrE5N
🧑🎓 ESA DIPLOMA 2024 👩🎓 Huge thanks to this year's second seminar speaker, who gave a compelling presentation entitled The Sport Dividend – What Makes Effective Sports #Sponsorship Partnerships 👏 @andrewtindall_ @System1Research @Fuse_Agency #ESADiploma #qualifications
Watch our CCO, Jon Gledstone, talk about how we beavered away to create "the world's most successful whisky ad". Thanks @UncensoredCMO for having us. 🥃 🦫 youtube.com/watch?v=w0FmS2…
You don't need a PhD in marketing to see ad campaigns (and music) don't burn out as fast or as much as we think. (But it helps.) bit.ly/4bO4WRB @System1Research
.@System1Research reveals the top big game commercials and winning themes. hubs.la/Q02kFtSp0
Which advertisers won the creative effectiveness jackpot for #SuperBowlLVIII? Starting soon, @WARCEditors and @System1Research are counting down the public’s favorite ads and discussing what made them work with industry experts, including VML’s @3rdGeers. #SuperBowl #VML
I love a counter-intuitive headline - and there's a research framework to back this one up, my last Super Bowl post btw @System1Research thedrum.com/opinion/2024/0…
Walking us through some new, transformational research from @System1Research and @Radiocentre it’s our head of insight Donna Burns. Listen Up! explores the role of emotion in audio advertising effectiveness. Find out more here #TuningIn Midlands radiocentre.org/our-research/l…
WATCH: The average cost of a 30-second #SBLVIII ad spot is $7 million. Jon Evans, chief customer officer at System1, thinks that ‘$7 million is actually quite good value for money’
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