Advertising Week @advertisingweek
The world's foremost curator of advertising, marketing, and technology content since 2004. advertisingweek.com NYC, London, Tokyo, Mexico, Sydney, Johannesburg Joined February 2009-
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Audio captures nearly a quarter of waking life, yet many marketers still treat it as an afterthought. Larry Linietsky breaks down the "sound gap" and why better measurement, attribution and programmatic buying matter. tinyurl.com/yc4rskmh
Some of the smartest ideas in media right now are not new at all. Email, IRL events and social-first strategies are proving their value again in an AI-shaped landscape. Sometimes the next move is hiding in the fundamentals. Read more: bit.ly/4tKzPhx
As brands swing between in-house and external agency models, one thing keeps getting lost: continuity. When teams reset, brand knowledge, momentum and creative progress often reset with them. That cost is bigger than it looks. Read more: bit.ly/4nKjjgr
The 50+ market is one of the most powerful forces in business, yet too many brands still miss the mark. Empathy, authenticity and participation are not soft ideas here. They are how stronger trust and loyalty get built. Read more: bit.ly/4tJs7Et
Last-click attribution promised clarity, but it also narrowed how marketing proves value. When only the final touch gets credit, brand building and long-term growth are easy to undervalue. Better measurement can lead to better decisions. Learn more: bit.ly/4dmrAUa
Bad creative can’t hide behind media spend anymore. As Gary Vaynerchuk puts it, organic social is the clearest test: it either gets views or it doesn’t. Watch the full session here: tinyurl.com/2wm6mhzy
AI is changing how people discover information and clicks are no longer the full story. When LLMs use publisher and brand content without clear citation, value gets lost. If attribution does not evolve, the ecosystem gets harder to measure and monetize. bit.ly/4eZzHHx
A great logo should evolve without losing what makes a brand recognizable. As more identities flatten into sameness, the real challenge is balancing simplicity, distinctiveness and long-term relevance. Read more: bit.ly/4wJDVJx
Kevin Bacon reflects on the moment a pop culture punchline became something more. Inspired by Paul Newman, he came to see celebrity not as image, but as influence & the Six Degrees game as the beginning of a bigger idea about connection, purpose & impact. tinyurl.com/ycy34ekz
Kellogg’s bringing toys back is not just nostalgia. It is a sign that awareness alone no longer drives action. In a fragmented market, brands need sharper reasons to buy now and stronger ways to create urgency. Learn more: bit.ly/4v3AuMh
The 2026 partner lineup is taking shape. Join us this year October 5-8 in THE PENN DISTRICT for expanded content, big names and the word's top thought-leadership. Register today and save 30% off all pass types: bit.ly/4tT9zl7
Ad spend is soaring, but marketers still struggle to answer one core question: what actually works? As creative volume rises, the real edge may come from predicting what will connect before the money is spent. Read more: bit.ly/3REJxVr
The future of advertising isn’t on the horizon. It’s already being built. AI, audience intelligence, interactive video, streaming TV and smarter partnerships are changing how brands grow right now. Learn more on the Amazon Ads content hub: bit.ly/4dtYa5i
The World Cup audience is massive, but it is far from stable. New research shows casual viewers drop off fast when national teams exit, reshaping reach, timing and media value. Discover what brands need to rethink before the next big buy. Read more: bit.ly/4wyqXhI
Vibe coding is making app creation faster and more accessible, but it is also creating a more fragmented ad landscape. More apps mean more opportunity, more noise and a greater need for smarter automation and sharper strategy. Learn more: bit.ly/49dRW8k
AI is making small business marketing smarter. Better audience discovery, faster creative and more relevant messaging can now happen without losing the human touch. Read more: bit.ly/4dpBkeU
Local advertising is getting more precise. Streaming TV gives brands zip-code-level targeting, better measurement and a smarter way to reach local audiences without the usual waste. Businesses of every size can play. Read more: bit.ly/43owWbr
Big brands. Big conversations. Leaders from Little Caesars, WNBA Washington Mystics, Jazwares, Squishmallows, Pokémon and Southwest Airlines are headed to Advertising Week New York 2026. Learn more: bit.ly/4upvcKX #AWNY26
Seven years to pitch Nike. Proof that the best partnerships take time. Jimmy Smith shared that moment at Advertising Week New York during Hot Ones: AWNewYork Edition, hosted live by Sean Evans. Watch the full video: tinyurl.com/5canupyk
This is your official notice! Advertising Week New York registration is now open. Don’t miss your chance to join us October 5–8 in THE PENN DISTRICT for the can’t-miss marketing event of the year! Learn More: bit.ly/4nJa8wC #AWNY26
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