George Yusupov @uppership

Bootstrapped logistics from a storage unit → 7-figures. Now @Uppership: one API that makes DTC fulfillment outage-proof. $70K mo rev ($25K MRR) · 30% MoM uppership.com New York Joined November 2020

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Following

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George Yusupov @uppership

6 months ago

You’re not partnered with your 3PL. You’re hostage to it. Orders slip. Responses take days. Escalating feels dangerous because one wrong move can quietly kill your brand. This is NOT an ops problem. It’s a structural one. One warehouse. One queue. One point of failure. When it breaks, the brand eats the damage. Not the 3PL. I’ve been on every side of this. Until fulfillment has redundancy, accountability is a myth.

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George Yusupov @uppership

6 months ago

When a 3PL messes up, the brand pays for it. Late orders. Lost inventory. Angry customers. The warehouse misses SLAs and keeps the contract. The brand eats the churn. That is not a partnership. That is risk transfer.

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George Yusupov @uppership

6 months ago

@StevenBartlett This is so f**ng true!!! I’ve bookmarked to remind myself

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George Yusupov @uppership

6 months ago

Don’t get frustrated with investors who reject, don’t respond, or ghost. Instead ask yourself if you had 10M would you invest 2N in your own startup knowing everything you know. When the answer is a passionate and genuine YES, investors will follow

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George Yusupov @uppership

6 months ago

@chrisorzy Hahas

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George Yusupov @uppership

6 months ago

When your 3PL screws up, you pay. Late orders. Lost items. Slow packing. Refunds. Churn. Brand damage. The warehouse misses SLA. The brand eats the damage. That’s not a fulfillment problem. That’s a risk model problem.

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George Yusupov @uppership

6 months ago

Hit 100 followers today. Not life changing. Not legacy defining. But it’s a win and I’m taking it. I told @emanueledpt I’d use his tool when I hit it, so here we go. I’m not pretending this makes me some authority. I’m building in public with a tiny audience and a huge amount of work ahead. But founders who never stop to mark the small wins usually burn out or lose the plot. These checkpoints matter. They tell you you’re not swinging in the dark. I grind, but I grind with intention. I build with people. And I celebrate the moments that prove the direction is right. Thanks for being early. More to come.

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George Yusupov @uppership

6 months ago

SKU bloat kills more DTC brands than bad ads. We see it all the time: Brands chase 500+ variants, bleed revenue on storage fees, slow reorders, mismatched stock. Unless you're an 80-year-old legacy or a deep-pocketed apparel beast, no excuse. Pick hero products. Double down. They turn faster, rebalance efficiently, manage without chaos. Momentum follows.

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George Yusupov @uppership

6 months ago

@RetentionAdam This is brilliant. In an environment where It’s all about relationships building trade shows just can’t provide that. Definitely need to take this approach

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George Yusupov @uppership

6 months ago

@IsabelHalfCaff Nothing beats a strong conviction. Respect for sticking to it!

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George Yusupov @uppership

6 months ago

I’ve been an entrepreneur for as long as I can remember, I don’t think I ever had a real job. There were various degrees of success and certainly lots of failures. But as I was ready this I also asked myself the question why, and honestly I also don’t know. It’s definitely not one thing.

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George Yusupov @uppership

6 months ago

@Bandela_Abhinay That would be great. Happy to be a potential pilot

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George Yusupov @uppership

6 months ago

@willnitze if you don't control your supply chain you can't scale

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George Yusupov @uppership

6 months ago

@timureli This has gotten much better but still is a disaster and a huge waste. Respect to you if you're working on solving this

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George Yusupov @uppership

6 months ago

@chuckiegregory entrepreneurship in general is a very emotionally addictive game. I think it does make us gamblers in some way. I'll add to that black too lol

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George Yusupov @uppership

6 months ago

@larasupplychain You are speaking my language!

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George Yusupov @uppership

6 months ago

@agazdecki @acquiredotcom Love seeing new tools built in the trenches

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George Yusupov @uppership

6 months ago

@KodyNordquist Shipping hikes hurt, and another related silent killer is when one warehouse backs up and everything slows 4-7 days. Seen a huge margin swings because of it.