SAM OCEAN @thesamocean
I scale online brands with Jonathan Hudson at The Hero Company. thesamocean.com Marketing Brain For Hire → Joined December 2022-
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How would you write a story that never ends? This is how to treat your personal brand. You can do this with Micro vs. Macro Storytelling. Think of it like a Hollywood movie – you have the main plot (macro) with side quests (micro). Here's a short video with an example:
How would you write a story that never ends? This is how to treat your personal brand. You can do this with Micro vs. Macro Storytelling. Think of it like a Hollywood movie – you have the main plot (macro) with side quests (micro). Here's a short video with an example:
I love seeing the full-stack creator idea catch on. My updated take: Being a Full-Stack Creator isn't about learning every 'creator skill' under the sun. In fact, we don't NEED to learn every skill... First, nobody has time for that. But second, it may not be the best use of…
I love seeing the full-stack creator idea catch on. My updated take: Being a Full-Stack Creator isn't about learning every 'creator skill' under the sun. In fact, we don't NEED to learn every skill... First, nobody has time for that. But second, it may not be the best use of…
When we partner with a micro creator, I do 200-300 pages of what I call 80/20 Positioning. Because our goal is to find every gap in the marketplace – then position ourselves where it matters most. I look for the 20% of things that give us 80% of the positioning advantage. It…
You can use ads to test your video hook rates. I uploaded a 5-minute video titles 'Sell 1 Product 100 Different Ways' and it got: • 6,741 impressions • 3,204 3-second video plays Divide the two to get a 47.7% hook rate. Now imagine testing different versions of a video…
A glimpse into the full-stack marketer… This is how we build high-ticket offers. 103 steps from 'idea' to publishing the ads. We haven’t even mapped out the sub-steps... Which I predict takes this over 200+ tasks. These are the major sections: • Kickoff ← When we agree to…
These are the first 2 'offer levers' I pull when I partner with a creator – and I do them in the first 30 days. Because while most creators market to the 97% of people who just want to learn... I help them tap into the 3% of people who want to buy.
These are the first 2 'offer levers' I pull when I partner with a creator – and I do them in the first 30 days. Because while most creators market to the 97% of people who just want to learn... I help them tap into the 3% of people who want to buy.
I always follow marketers in the trenches. @laureleatspizza the $5/day ads queen. If you've seen my ads experiments? Laurel's the teacher. She grew her consulting business to $2M using her own methods. @jasoncfox the DM king. Homie has helped clients do $54M. Teaching others…
You don't get attention with quality content. But you do with remarkable content. Knowing the difference is key.
Building an AI call setter for a client using Air. I have the AI call my friend – who doesn't know anything about this stuff. Yet my friend had no idea she was talking to an AI for 2 minutes. Fascinating. Seeing other unique use cases beyond social media content creation?
It's not 'AI vs. Human' – it's 'Value vs. Insignificance.' Great take here @wono_strategy It's one of the 'dark' sides I've seen in this creator game. Having a 'personality' isn't enough – you need a VALUABLE personality. One that benefits people. It's why the #1 trait I look…
It's not 'AI vs. Human' – it's 'Value vs. Insignificance.' Great take here @wono_strategy It's one of the 'dark' sides I've seen in this creator game. Having a 'personality' isn't enough – you need a VALUABLE personality. One that benefits people. It's why the #1 trait I look…
Business is like chess. The goal isn't to move your pieces forward – it's to strengthen your position on the board. This means you move your pieces backwards or even sacrifice them.
Business is like chess. The goal isn't to move your pieces forward – it's to strengthen your position on the board. This means you move your pieces backwards or even sacrifice them.
'I already know I’m gonna get canceled because I uploaded a video helping people, and to be 100% clear, I don’t care.' Mr.Based
'I already know I’m gonna get canceled because I uploaded a video helping people, and to be 100% clear, I don’t care.' Mr.Based
My 6-day test on a brand-new offer is finished. • $218.02 spent on ads • 22 leads total • 1 sales call • 0 sales Here's the few conclusions I can draw: $9.91 per DM is great. But only 3 of the leads were quality. 19 of them stopped responding after the first DM. This…
We also talked about a way to sell offers that barely anybody else is doing. No exaggeration. First movers in creator world will be rewarded nicely. But that's hush hush for now. Cookin' up huevos rancheros on that call.
We also talked about a way to sell offers that barely anybody else is doing. No exaggeration. First movers in creator world will be rewarded nicely. But that's hush hush for now. Cookin' up huevos rancheros on that call.
I'm a fan of @craigclemens . He went from copywriter to running a multi-billion-dollar company and spending over $1B of his own money on ads. I've learned some fascinating lessons about human nature by seeing offers sell at scale – but Craig's seen it all.
I'm a fan of @craigclemens . He went from copywriter to running a multi-billion-dollar company and spending over $1B of his own money on ads. I've learned some fascinating lessons about human nature by seeing offers sell at scale – but Craig's seen it all.
I spent $81.54 on ads and booked my first sales call. This is with a totally brand-new offer… An offer I’ve never sold before… With just 61 words of copy… While getting a few haters… All in under 48 hours… Here are the stats: •…
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An advanced fat loss method you haven't heard of before. It's called G-flux. It's a concept that matches your calorie intake to your energy output, which promotes positive hormonal changes that support greater fat burning. I'm doing a deep dive on G-flux and how to apply it to…
La Esquina Del Chilaquil in Hipódromo of Mexico City 🇲🇽 This is a very popular torta spot in a very popular neighborhood for gringos Was my first time eating there today Had the torta de cochinita pibil with salsa roja Was either 60 or 70 pesos (I forgot) When you see…
Bucaramanga, CO 🇨🇴 and Maringá, BR 🇧🇷: Twin Cities? After living a year in each of these cities, I can confidently say that the two fit into the same archetype So if you like one, you're most likely to like the other too and vice-versa. Both the Brazilian and the Colombian…
The Beach Boys' first ever number 1 hit
Spaces were great for exposing bought followers. Mfs with 200k followers would rock up and bring 2 listeners with them. We know who you are.
100k followers on here. Wow. Thank you. When I started doing this a “YouTube strategist” wasn’t even really a thing. Blown away that 100k creators now tune into what I say. I’m just so grateful for everyone that follows along and supports. This industry is full of such…
COUNTDOWN: 2 weeks till my one way flight to Mexico. 🇲🇽✈️ There’s nothing more exciting than boarding a plane to a country: - You’ve never been to - Where you don’t know a single soul - That is on the other side of the world - Where you don’t speak the language - Where you can…
We simulated a micro YouTube algorithm. Here are the important elements you should know about yourself.
I started this account to sell copy coaching. But 2.5 years later I’ve still not got round to it. And I realise I’ve been making excuses instead of taking action. So that changes tomorrow. I'm finally launching my copy coaching offer. Wish me luck!
The 1-hour Identity Shifter system... I am considering putting together a 1-hour workshop this Saturday to help you shift your identity. I’m calling it the 1-hour Identity Shifter. We will work together to create a future identity that will help you raise your standards,…
1.3k bookmarks holyyyyy Ok I get it. I’ll do more of these. You gotta get me to 100k followers though, so close :)
The credit for this belongs to the super talented people who made it happen at @redbull from producers, videographers, drone pilots etc. My team just helped with that crucial strategy element + made the thumbnail. I think this is one of the best videos of 2024.
This means the viewer has multiple ''wow'' moments, and everything works together to make the end more high stake and climatic. Also note the video length, 12 mins is a lot longer than the average Red Bull video. We wanted to capture those Tv viewers.
We then followed a formula I love for challenge videos: 1. Early action - Drag race (this serves as a benchmark) 2. Build - Use the benchmark to build better drone 3. Test - Do test lap against another f1 driver 4. Final lap - Climatic final lap where it all comes together
3. Retention Let's start with the intro, here's what we did: - Immediately opens on Max, showing he's involved. - Captures his reaction to drone + sets up the challenge - Showcases a glimpse of the drone and the footage - Seamlessly transitions to first action
As for the title... You could argue it's a little long, but myself and the Red Bull team went through 10+ variations and landed on this. Why? - Get's key info across - The Vs. frames it as a competition, great format - Max's name is big enough to justify title inclusion
2. Packaging Why did this work? - We built the concept from a viral format with a twist - The contrast in size is interesting, the drone itself looks crazy! - The stands, crowd + grid lines adds some extra detail making it feel ''live'' - Nothing complicated, it's so simple