Sam Poyan @sam_poyan
marketing Joined May 2021-
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free copywriting hack: go to: - Reddit - Facebook Groups - YouTube Comments understand how the target audience speaks. use the same language. they know best.
The more people hate your enemy, the more aggressive shots you can fire.
how to write copy that makes readers take loans out write a story using the before-after-bridge link benefits to the result of the result have strong offer + social proof + guarantee
In 2016 KFC created an ad that could be seen from space. The first of its kind. Got tons of attention + free press. Business owners are posting boring ass shit on social media wondering why they aren't winning. This is why.
2FA has to be the worst invention in the history of humanity.
Show them something expensive first, and the sale becomes easier.
Sales is a game of probability. The more traffic you have, the higher the chance someone will purchase. The more trust signals you have, the higher the probability it'll convert. If you want to increase your sales, work on both.
Marketing is easy for something that's already working. Try something new and it's 10x harder.
The best way to build something new: Start now. Use every minute of your free time to work on it... There's always work to do Website up? Blog posts? Newsletters? Ads? Outreach running? Social media + content up and running?
Some days I write 120 tweets. On bad days? Maybe 11. Sometimes even less. Inspiration comes and goes. But you need to absolutely use the creative sparks you have to make up for the dry days.
X/Twitter in a Nutshell: Banger tweet you're very proud of: 0 likes Generic tweet that you wrote as a filler: 20 likes.
The fundamentals of: - Marketing - Copywriting - Branding Are all interconnected. If you're have a decent understanding of one, you'll likely understand the others as well. You might suck at something specific like wordchoice. But the fundamentals are interconnected.
Donald Trump agrees to pay $200k bond. 2 days later makes $7 million on mugshot merch🤣 Smart guy whether you like him or not.
Day 3 of consistent tweeting✅ Sometimes you have to celebrate baby steps to get back into the flow.
Underrated way to learn marketing: Observe where you spend your attention, what you desire, and your purchasing habits.
"My hair is on fire, You got water? Hmm but I don't trust you, imma wait for my favorite influencer to sell water" - Said no one ever. Both sides are right to an extent. One is not better than the other. Depends on a case to case basis. x.com/dagorenouf/sta…
"My hair is on fire, You got water? Hmm but I don't trust you, imma wait for my favorite influencer to sell water" - Said no one ever. Both sides are right to an extent. One is not better than the other. Depends on a case to case basis. x.com/dagorenouf/sta…
Chris M. Walker @cmwalker
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3K Followers 1K Following 🥒🏓 Pickleball booking platform players actually LOVE https://t.co/47yyBN3Y2f6. A jacked guy in his 60s explains his workout routine.
7. A 68-year-old shares how he lives a peaceful life.
8. An 82-year-old shares his health secrets with 0 prescriptions.
9. A 60-year-old man shares how his view changed over the years.
A guy on TikTok interviews 60-100 year olds, and asks about their: • Life lessons • Keys to happiness • Secrets to feeling young • Advice to their younger self The answers are eye-opening. Here are my 9 favorites:
Automate in 15 min with @Taskade's AI Agents! 🚀 Build, train, and deploy your virtual AI team for smarter workflows. Check out our new video to create your customized, AI-powered team! 🤖 Here’s what we cover: 🛠️ Craft Custom AI Agents: Whether you need a content creation…
If you enjoyed this thread, please: 1. Like, comment, and retweet the top tweet so we can reach more Entrepreneurs. 2. Follow me here: @olivercookson (I post guides like these regularly.) x.com/olivercookson/…
Success = Hard Work + Right Choices Here are 5 decision-making frameworks to help you make the right choices:
TL;DR 1. The Eisenhauer Matrix 2. The Pros and Cons List 3. The Decision Tree 4. The Wrap Method 5. The 10-10-10 Rule
5. The 10-10-10 Rule The 10-10-10 Rule by Suzy Welch is a simple way to consider the long-term implications of decisions. Ask yourself how you will feel about the decision in 10 minutes, 10 months, and 10 years. This helps balance immediate and delayed gratification.
4. The WRAP Method Introduced by Chip and Dan Heath in their book "Decisive,". WRAP stands for Widen Your Options, Reality-Test Your Assumptions, Attain Distance Before Deciding, and Prepare to be Wrong. It's designed to combat common biases and broaden your perspective.
3. The Decision Tree The Decision Tree is a powerful tool for more complex decisions. It allows you to map out various choices and their possible outcomes to help visualise the potential impact of each decision. (Can pair with pros + cons for individual choices)
2. The Pros and Cons List One of the simplest yet effective frameworks encourages you to weigh the benefits and drawbacks of a decision. It's a great starting point for any decision, pushing you to think critically about each option.
1. The Eisenhower Matrix. It helps you prioritise tasks by urgency and importance, sorting them into four categories: • Do • Decide • Delegate • Delete This framework is perfect for everyday decisions, ensuring you focus on what truly matters.
Success = Hard Work + Right Choices Here are 5 decision-making frameworks to help you make the right choices:
This week, all of our children from Year 2 - Year 6 have completed basic First Aid training with @CooksonFirstAid. They are now very knowledgeable about what do do in a medical emergency! Thank you for equipping them with such vital lifeskills🙏@BowdonParish
I'm always a big advocate for listening to customers. But it's also true that sometimes customers don't know until you show it to them. Who could have guessed, 20 years ago, that our attention spans would shrink to crave short-form content?
If you enjoyed this thread, please: 1.) Like, comment, and retweet the top tweet so we can reach more Entrepreneurs. 2.) Follow me here: @olivercookson (I post guides like these regularly.) x.com/olivercookson/…
Degrees are not a prerequisite for entrepreneurship. I'd even go as far as saying they don't matter — with the right mindset. I also left school with just one GSCE. Here's how to navigate entrepreneurship without formal education:
Finally, be willing to fail. You might get punched in the face the first few years. That's ok. Worst-case scenario: You learn, which is better than winning. The important part is that you take the good (knowledge, experience, but don't let the bad define you.