Barely Relevant @rarely_belevant
A weekly letter helping creatives make their writing pop. Subscribe: https://t.co/quLccYJJs1 bit.ly/3N0elcB Joined March 2022-
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Everyone always says to “pursue your passion.” What they fail to talk about are the consequences that follow this pursuit. Passion will cost you money and time and stability. But if you really love something, you’re paying yourself to be happy. getrevue.co/profile/the_th…
Been reading "Bird by Bird" from @ANNELAMOTT and my highlighter is going to run out of ink. A few early favorites:
140 characters every writer should get tattooed on a limb: “You own everything that happened to you. Tell your stories. If people wanted you to write warmly about them, they should have behaved better.” ― @ANNELAMOTT
tomorrow. the first issue of "the thing about art," a new project hellbent on exploring art and life through short, insightful snippets written by yours truly. subscribe if u dare: getrevue.co/profile/the_th…
The best emails have a briefly gorgeous subject line. It's clear. It's creative. It CONVERTS. A few easy ways to write irresistible subject lines...
“The impulse to write things down is a peculiarly compulsive one, inexplicable to those who do not share it, useful only accidentally, only secondarily, in the way that any compulsion tries to justify itself.”
“Here is the last stop for all those who come from somewhere else, for all those who drifted away from the cold and the past and the old ways.” — Joan Didion on California
Because any artist who ever created something and released it onto the world knows the noise never softens. Your critics never die. They follow you like a thirsty leech hanging on for dear life. jonahmalin.com/blog/your-crit…
One sentence. One paragraph. One page at a time.
non-alcoholic bevs use the most delightful words & phrases to describe products... @kineuphorics: "sunshine for your mind" @bonbuz: "brings the lips to a tingle and the body to heat" @drinkdesoi: "bright and bracing" @AthleticBrewing: "taste-bending"
a refreshed newsletter landing page further proves my theories that: 1. your website should always be a work in progress 2. wet lips resonate with people check her out & decide for yourself: jonahmalin.com/barelyweekly
"I suppose almost everyone who writes is afflicted some of the time by the suspicion that nobody out there is listening." –– Joan Didion
Anthony Bourdain was not a "writer." But he could grab your attention with the best of them. “My first indication that food was something other than a substance one stuffed in one's face when hungry—like filling up at a gas station—came after fourth grade in elementary school.”
so, @drinkplink's emails are nicee. jonahmalin.com/blog/how-to-wr…
every writer is occasionally suspicious that… nobody out there is listening.
memory is a second chance.
I don’t share client work often. But this one’s important. TODAY hope has a new number. Anyone in the U.S. can text or call 988 to access the Suicide & Crisis Lifeline. Spread the word. 988 will save lives. #988Lifeline 988lifeline.org
write like honey & gunpowder. sweet. powerful. sticky. unpredictable. they might not see your next word coming. but when it hits, it sticks.
Shirley @shirley41worste
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clever scrolling feature on the @banditrunning site. (spotted on @thingtesting_ per usual)
"Do you. Until you find someone worth doing." advertising gold. @Match
Everyone always says to “pursue your passion.” What they fail to talk about are the consequences that follow this pursuit. Passion will cost you money and time and stability. But if you really love something, you’re paying yourself to be happy. getrevue.co/profile/the_th…
passion in its purest form is showing up day after day — regardless of smash hits or crickets.
i love their eggs as much as i love their "hens behind the lens” campaign. it's smart. it's simple. it's honest. (also easily hooked by b&w photography w/ bold type)
140 characters every writer should get tattooed on a limb: “You own everything that happened to you. Tell your stories. If people wanted you to write warmly about them, they should have behaved better.” ― @ANNELAMOTT
tomorrow. the first issue of "the thing about art," a new project hellbent on exploring art and life through short, insightful snippets written by yours truly. subscribe if u dare: getrevue.co/profile/the_th…
The best emails have a briefly gorgeous subject line. It's clear. It's creative. It CONVERTS. A few easy ways to write irresistible subject lines...
“Here is the last stop for all those who come from somewhere else, for all those who drifted away from the cold and the past and the old ways.” — Joan Didion on California
a clever bit of copy from a clever little camera company. @beholdHQ
@thingtesting_ has mastered FOMO without driving users crazy. their "Thingdrops" focus on CONSUMER EXPERIENCE & TRANSPARENCY. not pushing product. not being vague. not cool aesthetics. not clever messaging. it's a people-first approach.
a refreshed newsletter landing page further proves my theories that: 1. your website should always be a work in progress 2. wet lips resonate with people check her out & decide for yourself: jonahmalin.com/barelyweekly
we remember brands that don't copy a trending look & feel. like Immorel: "the women-run collective embraces health culture in a spooky and mischievous way, offering ready-to-drink mushroom teas without the bullshit of wellness culture." (found via @thingtesting_)
when it comes to branding, sometimes, less is more.
non-alcoholic spirits are trending. & the experimental play w/ design + photography is a BIG reason why. it sets a mood without a single line of copy.
your packaging can be expensive, interesting, pretty, funny, eccentric, colorful, clever, tasteful, different, luxurious, etc. & it'll never beat this.