Mash Strategy @mashsocial
We bring together all the pieces of the puzzle to identify the opportunities for future brand growth & develop the strategies and ideas to make it happen mash.uk.com London Joined May 2012-
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We are excited to announce the next chapter in the story of Mash! From 1st April 2019, Mash will fully integrate into Kantar. Head to our website to find out more: mash.uk.com.
We've just come away from a fantastic two-day working session on driving real growth with our sister company @KantarConsult - watch this space for more on the #initiativeforrealgrowth
IKEA hopes to get to "scaleable subscription services" with its first leasing trial in CH. We think it could create a whole new way of thinking about your home: anyone for changing your kitchen as often as your paint scheme? #creativeproblemsolving via @FT
We’re excited to see Unilever expanding its super-premium acquisition strategy into the Homecare space with #TheLaundress after so many great buys in PC. Onwards and upwards!
A fascinating look at how BUPA Global has completely reshaped its strategy by losing its assumptions, to focus on the (even) few(er) rather than the many: hubs.ly/H0gfcD80. As with so many #greatmarketingmoves, seems obvious in hindsight!
Will this be the next wave of competition for household cleaning? Meet the CleanseBot: it has the cool factor, but is it a solution looking for a problem? #creativeproblemsolving @indiegogo hubs.ly/H0gdl8g0
With #DryJanuary2019 in full swing, some alcohol brands are taking on the challenge wholeheartedly. And others? Hard seltzer is the place to be... #alcoholicwater #yesreally #creativeproblemsolving
The pitfalls and perils of upselling for startups: a view from Masher @lou_ellerton: forbes.com/sites/alisonco…
Why #Entrepreneurs Should Master The Art Of Upselling via @forbes forbes.com/sites/alisonco… Thanks @CoachingByHelen @GoSwych @beyondthekt @mashsocial
'Coverless' washable duvet launched in @marksandspencer #creativeproblemsolving drive: sold out. Now if only they could make one that you didn't need a laundromat-sized dryer for... mol.im/a/6554241
@Alisonbcoleman Hi @Alisonbcoleman, we can give you an expert view of do's, don'ts and the reasons behind them from a brand perspective - let us know if that's of interest!
Digital #luxury can 'give customers just the right amount of access, inspiration, and constantly updated content that enables meaningful dialogue – without diluting what makes them desirable.' Find out more in the last of our Luxury blogs for this year: mash.uk.com/2018/12/luxury…
Can't take your comforter on the plane? #creativeproblemsolving
Fried chicken is a form of self care. We said what we said. adweek.it/2QArI9E
Masher @lou_ellerton has just been on @BBCOxford talking about @Barclays' new in-app budget management tools: the latest attempt to counter the popularity of newcomers like @monzo...
Masher @lou_ellerton in the press today on the whys and wherefores of YouTube's popularity with kids: dailyrecord.co.uk/lifestyle/fami…
The power of DEPTH (n.): the quality of being profound (as in insight), or full (as in knowledge): how #luxury brands need to create products, experiences and stories with depth mash.uk.com/2018/12/luxury…
We're talking #luxury and the first of our 4Ds: the inexplicable joy in Discovering something you’ve never seen before – or seeing something again with fresh eyes mash.uk.com/2018/11/luxury…
“Cool, culturally relevant” mattresses, breast pumps with desirable tech: a look at the brands #creativeproblemsolving for consumers: marketingweek.com/2018/11/22/fun… via @MarketingWeekEd
We're talking #luxury, and over the next few weeks, we’ll be sharing some of that thinking with a weekly deep-dive into the four Ds of luxury redefined. Discover what they are, why they matter, and who’s doing them well, each week on our blog mash.uk.com/2018/11/the-l-…
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