Liam Hooper | Ecommerce | Marketing | Analytics @liamhooper_

@SarahLevinger Ha I could definitely see this in the interior paint space I work in. Who hasn’t failed on trying that new colour.

Every brand that has been sending me messages in whatapp gets this one action ... Instant block. I just don't want my whatsapp full of brand junk. Some won't mind it just like with SMS, but it's a no on my devices. How are you feeling about whatsapp messages from brands?

Monday's vibe during BFCM Classic millennial behaviour

@DaveRekuc Add in some if(a2:a = “”,””, …) and you get the joy of it working to populated rows. You can’t used SUM and some others in array though, but there are workarounds.

Even the department of f**king education is at it.

F**k of with your "We're sorry" ads Seriously, everyone is at it.

On a serious one Meta F**k off with this nonsense.

It's a shame we can't do any better than sending early black Friday sale emails at the end of October. It might work but got this shit is boring.

You get content for ads You get reach to the 95% You build audiences over time. It's easier said than done but the first step is changing the mindset to the channel. Less fluffy More focused I'd suggest brands are better off starting earlier.

The thing is, brands would rather just spend on performance. I get it, it works great. BUT they're missing the point. Actually taking organic seriously, giving them a voice, a budget and trust will make paid investment easier over time.

Let's be real here, 99% brands are still using the content playbook of yesterday. This is very noticable in organic socials. Boring content that makes me scroll on Little to no true investment. No testing and learning. No consideration of placement. creating a stale channel.

Do you think Meta has gone too far on the algorithm checking for similarity? The fact that different people can still be similar, or a change in background and so on. There is only so much diversity you can create when Meta is so strict on their algorithm.

It should be we need this role because of X and y. Their personality and experience should be aligned with our core goal and values. Bring the clarity.

Then you have a lesser talked about influence. Hiring people and importantly their personalities and mindset. Creating a team that moves in one direction starts with the business direction.

Brand leaders need to be clear on their goals. This is what influences the strategy and inevitably, the tactics. The difference is HUGE. From Timeframe Cash Markets Channels Existing and new product dev ... Being some of the main known.

So, what are you going to do? Me? I'm just going to carry on as normal. I'm interested to see how this pans out for brands especially before the BFCM period. Is that core Meta buyer going to take the offer? You know the millennial and up Those with more disposable cash Eeek

Maybe that's millennial me. I just feel they could make the Samsung experience, an actual experience.

As a user I want to go browse and seeing that doesn't feel welcoming. Compared to the Apple store around the corner and it's rammed. Part is new products Part is brand Part is location However, if it was dead I wouldn't walk in there.

Samsung should pay people to be in their store. I walked past the London store on Oxford Circus. It's dead. Loads of footfall. You look in, the staff are standing there browsing their phones ready to pounce on the limited users that go in.

@obviceo First