Keith Weightman @keithweightman
RVP of Sales @ Bullhorn | Weekly newsletter at https://t.co/mAmj8Bcq9r tips.keithweightman.me Subscribe here Joined August 2010-
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In 2023, I turned 17.8 million LinkedIn impressions into $275k in revenue for my side business. Here are three rules I follow to create content that sells: 1) Usable My best posts include templates, scripts, and frameworks. The best feedback I can get from a reader is, “I…
Paul McArdle @PaulatThePanel
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@keithweightman You’ll love my introvert cold call training
I think I’m ready to build my YouTube presence. Who should I be watching, following, learning from?
Big mistake I see when starting outbound: Go all in day 1 sending 100s of emails. This doesn't work: - Discourages personalization - Difficult to maintain volume - Risk of deliverability issues Drip in 10 people per day. You don't want to end up like this.
Two quick thoughts on the mindset behind cold calling: 1) If you hope they don't answer you don't have a good reason to call them. 2) If you don’t have a great reason to call someone, why would they have a reason to book a meeting? Not many people love cold calling, but if you…
Lots of competitor bashing recently on LinkedIn. Curious to get people’s take. Does it ever make sense to do it? Even if you get a ton of eyes on your product and go viral. I generally stay away from it.
"I'm just an SDR" No. You are a lot more than that. I still believe that the SDR position is one of the best roles you can start your career in. It provides you with a well-rounded skill set that translates extremely well to a ton of different roles, careers and…
Rando at the cafe I'm working at: "You look so serious at your computer. Are you a brain surgeon or something?" Me: "Oh no, you're just watching me surgically edit words for marketing purposes." Man: "Ok so NOT very serious." Me: "It's quite unserious, actually." 😂
Huh? Even the most experienced people get imposter syndrome lol. It's usually high performers, too.
Can we stop calling it 'Imposter Syndrome' and start calling it 'Inexperience'?
My favorite story of a rep quitting... Had a guy send me a picture of the beach🏖️. “Wont be coming in today. Actually, won’t be coming in ever again.” Sent his computer back to the office the next day and that was it.
The more I learned my product, the worse I got at selling. My demos were overwhelming: I showed all our coolest stuff. I lost deal after deal hearing, “We love your product, but… it’s more than we need right now.” “You offer a Ferrari, we just need a Honda.” I had to learn…
Who knows you is more important than who you know. Build a brand.
Ending my discovery calls by “empowering the no” doubled my win rate for qualified pipeline. Here’s what I’d say: “Based on our conversation today, we might be able to help you improve [outcome]. If we continue the conversation, we’ll go deeper into how we drive that outcome…
@keithweightman Oh yeah that was strike 1 of 0 Had to set the tone for the rest of the team (they all quit)
Yesterday, I had someone share with me they stopped drinking a year ago bc I simply shared my story about addiction with gambling and how it transformed my life. Amazing
what is the "one activity" that you can do every day and never get sick of it...
Doing a brand new talk today for the first time in person. Wish me luck yall.