Josh @josherau
✨ Fractional CFO & Veteran - Turning complex numbers into clear strategies for business owners 🚀 Passionate about faith and finance kordis.io West Point, NY Joined March 2012-
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Any SMB owners struggling to make operational decisions because you don't understand your accounting? #SMBTWITTER
Most accurate financial viz I've seen in a long time...
Most accurate financial viz I've seen in a long time...
It is easy to forget... A business is the sole identity of the business's owner. Business owners are so emotionally invested in their company that they take every aspect of the selling process personally. It's understandable, of course. This business is your baby, something…
I live north of NYC along the Hudson river and each day I take my dogs out back and sit outside enjoying my coffee and the river views. Daily, around 7:30 an S76 flies over toward the city and I wonder what billionaire is commuting in from their fancy estate home in the Hudson…
80% of people that book discovery calls with me come with the same issue! Quickbooks is a mess and they need clean books to: sell the bsuiness, to get a loan, to finish their taxes, etc. Here's 14 tips to keep your QBO straight in 2024
Recent convo with a client: Them: "Holy $h!+!!!! We had a 3.5% margin expansion last quarter..." Me: "yeah, why do you suppose that was? Them: "Based on our CFO dashboard it looks like it was that price increase you recommended on the aerobic systems"
The best CFOs don't just interpret numbers, they guide business growth. They: -Connect financial strategy to your goals -Offer insight into cash flow management -Enable data-driven decision-making -Optimize resources for expansion More than just QBO and spreadsheets.
"My dog walker's sister's friend's cousin has been doing our bookkeeping for us" - Average American SMB owner.
My tip to new business owners. If you are not a finance guy, no problem. Focus on getting the business off the ground. But spend the $500 on a good bookkeeper and just be done with it. Don't wait to get slapped with tax audits or fines to get serious about it.
How to evaluate Super Bowl ad spend. Old way: - Immediate sales - Direct ROI calculations - Short-term metrics New Way: - Longevity of the campaign - Brand awareness spike - Continued buzz and discussion Long game > quick score.
I have a client who loves when I give it to him straight He said most people BS him and he wants to work with someone who tells it like it is Straight talk is a competitive advantage
Usher got paid less than $1k for his Super Bowl halftime show. BUT... He's not playing the short-term game. Album sales, tour profits, and brand awareness will bring him TENS OF MILLIONS.
There's more to marketing than immediate ROAS. Kanye spent 7m on a Super Bowl ad filmed on his iPhone. Reportedly did 20m+ in top-line sales. But what about the bump in brand awareness, product recognition, and organic revenue? Hard to attribute... but it's there.
The recent Super Bowl: - Kanye spent $7m on a Yeezy ad & made 20m in 24h - Usher got paid less than 1k to perform but will make tens/hundreds of millions over time The key thing about high-level marketing? It sets off a chain reaction. Measure that.
Just got my client a cost of goods sold reduction by 30% through: - Volume discount analysis - Strategic supplier negotiations - Raw material price comparison Boosted net profit instantly. CFOs do more than just keep the books in order.
How much does a CFO add? - Basic calculations = a bookkeeper - Compliance = a CPA - Predictive Insights & Strategic Growth = a fractional or full-time CFO
I don't like slowing down for audits. I don't like tempering aggressive growth plans. I don't like infrastructure overhauls. Yet... I still insist on them. Why? Because smart growth beats fast collapse. Stability is a prerequisite for sustainable scaling.
What people think a CFO does: - Oversee finance team What a CFO actually is: - Strategic planner - Data analyst - Economic model builder - Metrics scrutinizer - Business strategy adviser Overseeing is just the tip of the iceberg.
Matthias Smith, CEO -.. @SBA_Matthias
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As 90% of FinTwit are men, let’s have some weekend fun. What’s the most beautiful and iconic car ever built? I will start.
I would like to introduce you now to my Tokyo Blind Date She works as a mechanical engineer in the medical device industry I am not going to give her name for her privacy but maybe she will post here on my account soon She saw my post for the trip and sent me an email Her…
@dylthorn Setting aside my feelings about the cyber truck, I don't think a home services biz should use anything that codes as being nicer than necessary. I think home owners will very quickly jump to the conclusion that they're overpaying for the services based on what a tech is driving.
Florida washers be like: You can't get more than 99 for a house wash. Meanwhile this guy in Florida got a cyber truck for pressure washing
2nd ever training in Nashville COMPLETE! We launched 8 different franchise groups across the country They all had jobs and estimates on the calendar! Look out for Rolling Suds trucks in: 📍Tampa, FL 📍West Pittsburgh, PA 📍East Pittsburgh & Erie, PA 📍East Denver & Lakewood,…
I got the flowers for my Tokyo blind date, thanks everyone for voting
Flowers and airport ✅ Tokyo Blind Date
Continued here
I booked us a ramen tour for 2 main reasons (1) in case it was awkward between us, we would have someone else leading the conversation for a while (2) to help keep her awake until at least 9pm through the jet lag We meet the Japanese guide outside Shinjuku Station He is a…
After the ramen tour we walk around Shinjuku, a major business neighborhood in Tokyo She’s getting sleepy and the jet lag is catching up It’s catching up to me too… We stop for a photo It is fun to write these notes for y’all Eventually I’ll have to stop But I can tell…
I am exhausted and I need sleep but I want to say Hi before I go to bed You know, when I had the blind date idea I guess I didn't fully think it through It is a little bit insane right? To fly 15 hours and then spend the next 72 hours with someone you've never met Sometimes I…
@JackStr42679640 160th Night Stalkers
Salesforce account executives on the last day of the quarter
@josherau Thanks for sharing! Definitely agree that we tend to project ourselves onto our life's work. Hard to separate out the emotion when it gets critiqued.
@josherau Absolutely, it's like watching your child grow up and leave the nest. Emotions run high
let me show you how Wall Street works
I just moved back to my hometown of Boise Idaho. My first move to get plugged into the veteran SMB community is to do what I do best - host a meetup. I sent 150 cold emails to local business owners and got 20 reservations in the first 48 hours. Let's. Go.
@josherau @lane17cabinetco A lot of power in proper analysis!
@josherau @LeadershipAcad1 @josherau thanks man
@josherau @lane17cabinetco Appreciate you sending that. I do a bit of this without knowing the official terminology. More reason why a smaller/lean facility is more appealing to me.
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