Jen Abel @jjen_abel

co-founder @jjellyfish_co • founder-led & early-stage startup sales -- slinging truths, no sugar added. jjellyfish.com NYC 🚆 BOS Joined May 2009

Tweets

15K
Followers

13K
Following

979
Likes

12K

Jen Abel @jjen_abel

38 minutes ago

re: startup sales -- problem onboarding > product onboarding

0 0 8 576 2

early-stage startup sales is really, really hard: >> turning non-consumers into consumers >> invalidating while maintaining conviction >> navigating market feedback and rejection w/o getting lost >> selling a big vision and then refining it quickly as possible to a specific…

4 0 25 2K 22

Jen Abel @jjen_abel

5 hours ago

early-stage startups — if you want higher conversions narrow your target audience loaded statement, yes … but, so many are going after multi-ICPs, near impossible to define yourself/differentiate when you haven’t yet defined the market

1 5 35 2K 13

Jen Abel @jjen_abel

2 days ago

most startups blow the demo as they think it’s a ‘scalable’, scripted demonstration of the product a demo should never be scalable and/or focused on the product — if it is, send a video - you don’t need a sales rep wasting their time a great ‘demo’ is … >>> sharing your…

3 14 156 23K 223

Jen Abel @jjen_abel

a day ago

in early-stage sales, founders provide the customer/market with an 'ah-ha', not the other way around the market will never provide you with a vision to the startup, the market's role, in the beginning, is a testing ground -- it serves to refine a founder's vision and ensure it…

3 5 57 6K 34

Jen Abel @jjen_abel

3 days ago

this is nuanced, but hopefully this makes sense (as it did in my head 🙃) there's this rapid, time-sensitive evolution that happens in early-stage startups that you should be mindful of, especially up-market 1. to early adopters, the founder is the 'product.' what i mean by…

6 11 81 13K 71

Jen Abel @jjen_abel

4 days ago

In today's market, it will likely take a startup more time to build a working GTM than a working product.

13 21 194 21K 41

Jen Abel @jjen_abel

4 days ago

startups - enterprise sales process really starts post initial contract signature it's all about expansion $$$$$

2 4 84 8K 26

Jen Abel @jjen_abel

6 days ago

startups — distribution is not more important than product 1. can’t out run high-churn 2. mediocre sales person can’t sell a mediocre product at parity re: importance