Jeremy Enns 🇨🇦 | Podcast Marketing Academy @iamjeremyenns
👨🏫 Helping scrappy founders & marketers hit their next growth milestone @podgrowthschool 📈 50M+ Client downloads ✍️ Sharing daily podcast growth tips podcastmarketingacademy.com/scrappy Free Growth Tips → Joined January 2017-
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Every Wednesday I send out an unorthodox 2-minute tip on how to punch above your weight as a scrappy, underdog podcast creator. Want to get the next one? Join over 6,500 other creators who are already signed up to the Scrappy Podcasting Newsletter. podcastmarketingacademy.com/newsletter
Quick Podcast Tip #33 Every podcast in the world could narrow their target audience even further. And if they did, most of them would have an easier time building a core audience of superfans... Which would then lead to a larger audience overall.
Quick Podcast Tip #212 A helpful exercise to improve your marketing: 1. Set a 5-min timer 2. Pull up your show listing 3. Write down every possible reason one of your ideal listeners might not pass over your show 4. Rework your copy to address those issues
Quick Podcast Tip #225 Create a contract for your show that defines the rules you'll operate by. 📝 Topics you will/won't cover 📝 Types of guests you will/won't have on 📝 How you will/won't promote 📝 When/why you'll quit 📝 When/why you'll double down Consistent focus wins.
Quick Podcast Tip #297 Whether it's interviewing, production, or marketing... Most things that appear effortless from the outside are the result of years of focused effort, training, and meticulous preparation. Don't mistake the appearance of ease for "easy to create".
Feels good when your friends notice the stupid thing you spent way too much time on that doesn't matter at all.
Feels good when your friends notice the stupid thing you spent way too much time on that doesn't matter at all.
Every Wednesday, I share a new short, unorthodox idea about growing a podcast with 6500+ scrappy, underdog creators and brands. It's called the Scrappy Podcasting Newsletter. Sign up to get the next issue delivered to your inbox tomorrow. podcastmarketingacademy.com/newsletter
Quick Podcast Tip #283 Your goal is for listeners to click play on each new episode w/o even looking at the title. But to get there, you need to convince a new listener dozens of times that each episdoe is worth listening to. Spend more time on titles than seems reasonable.
I love tactics as much as anyone. But tactics fall flat w/o clarity on where exactly you're going. Every Sunday I send out the Creative Wayfinding newsletter, a field guide to navigating the wilderness between you & your creative potential. Join us? jeremyenns.com/newsletter/
The best feeling as a creator is when creators you admire like your work. Very grateful to have awesome folks like @jspector listening to the show 🙏🙏🙏
The best feeling as a creator is when creators you admire like your work. Very grateful to have awesome folks like @jspector listening to the show 🙏🙏🙏
Most podcast creators don't have the luxury of a: ❌ Famous name ❌ Massive budget ❌ Full production team The good news is you don't *need* them. Each week I share 1 unorthodox tip on how to grow as a scrappy underdog creator. Get tomorrow's tip 👇 podcastmarketingacademy.com/newsletter
Quick Podcast Tip #32 You know how you can think more clearly when your desk, inbox & downloads folder are clean and organized? Your listeners feel the same way about your podcast. Clear away the clutter, highlight the essential, and watch your results improve.
Quick Podcast Tip #120 The best content often comes when you set up your show as a forcing function to more deeply learn about & understand your topic. By serving yourself first in this way, you actually end up serving others better as well.
Quick Podcast Tip #217 Different mediums have different strengths. Podcasting, while a fantastic tool for resonance, is a poor tool for reach. Which means if you want reach, you need to look elsewhere. Play to each platform's strengths & watch your marketing improve.
Quick Podcast Tip #228 Every show has its own unique ideal episode length. The formula? The shortest amount of time possible to achieve the show's intended outcome. The trick is understanding what people get from your show & then delivering it as efficiently as possible.
Quick Podcast Tip #226 Maybe the most valuable realization for any creator: Understanding the magic that emerges from patience paired w/ a consistent, often-boring practice that has little short-term impact. Once you've accepted this, success is inevitable.
Really wish I had this a few years ago before I invested hundreds of hours in learning and building out my own Notion HQ 🤷♂️
Really wish I had this a few years ago before I invested hundreds of hours in learning and building out my own Notion HQ 🤷♂️
If you want your show to be taken seriously it needs to look & feel that way. The instant an ideal listener comes across your show every signal should scream: 🚨 "THIS SHOW IS WORTH YOUR TIME" 🚨 Design. Messaging. Copy. Spend more time on these than you think you need to.
Creating great episodes is *maybe* 15% of what it takes to build a successful show. The rest? 🕐 Marketing 🕑 Product Creation 🕒 Marketing 🕓 Networking 🕔 Marketing 🕕 Community engagement 🕖 Marketing 🕗 Side projects 🕘 Marketing What else?
Big thank you to @mijustin and @iamjeremyenns for reviewing the History of the Germans marketing efforts...your show is an absolute treasure trove for anyone thinking of going into podcasting! youtube.com/watch?v=FFTpQ7…
Arielle Nissenblatt (.. @arithisandthat
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904 Followers 6 Following 💲I help clients build and protect their wealth📈 Investing/Retirement Expert✨12 years experience #girldad🏌️♂️✝️@iamjeremyenns @mijustin Hmmm I left like 6 questions so if you don’t see that one I will fill it out again!
@jslackey @iamjeremyenns @mijustin @erinollila_ this image is amazing
@iamjeremyenns and @mijustin you were raved about (by me and @erinollila_ ) this morning about your podcasts, in a podcast. You'll be missed every Tuesday until you figure out what's next. (I'm rooting for choice #3 and sent in my question requests!)
@iamjeremyenns @jspector I don’t miss an episode. And I don’t even have a podcast. It’s a masterclass in marketing applicable to many forms.
PSA: We're doing a brand refresh and that includes refreshing my FACE on social media. Plus, I got LASIK. Felt dishonest to use a profile photo in glasses. 😂
I like to think of podcasts as one of the largest knowledge sources in the world. Similar to books. However, unlike books, it's often difficult to find the "classics" everyone should know about. Until now... 🤩
We got to Paris. 0 hours of sleep on the redeye. 2 hour nap. A few drinks with friends. The French go to bed crazy late. 8 hour time change. No work meetings all week. I have no idea what time it is. And it's total freedom.
Logged in to @ConvertKit and noticed that last week's newsletter was broadcast number 1,000 🤯 My first newsletter went out 113 people in October 2015. Brick by brick for 9 years.
@jayclouse This was a really smart approach. Much more insightful than most surveys about products.
@jayclouse It would be really interesting to get followup data for "I don't use Notion" to see what people DO use. Every template I create, I create an alternative for my other audience majority. So they can still be involved without the pressure to switch platforms.
@jayclouse hell yes, when i did this for bdw livbe cohort, makes f/u with people who missed deadline for example very easy to pitch on-demand version etc.
@jayclouse YES!!! 🙌 The “why didn’t you buy” survey is such a great tool.
I sent a “Why didn’t you buy CreatorHQ?” email this afternoon. Sent to ~2400 people who had clicked to the sales page at some point during the campaign. The data is SO INSIGHTFUL. Besides this multiple choice, if people named “pricing” as the issue I asked them: 1.) What…
@iamjeremyenns Yes. provide the most value in the least amount of time. AKA eliminate the fluff.
@mijustin @iamjeremyenns It’s amazing how often I find myself in total agreement with the advice you guys share! Now I just gotta get around to applying more of it to my own show.
@jspector @iamjeremyenns Thanks so much for the kind words, and for sharing the show! ❤️🙏