Marketing for finance | Writing a bi-weekly newsletter on growth insights for fintech and traditional financedemandfox.co/insights OnlineJoined October 2023
distribution is more important than product
this is a gold rush
everyone in the world is building the same exact things rn
the only way you're going to win is better distribution
so you're a startup founder and you need to market your company read this
10 growth playbooks for your startups
combine these together your revenue chart will go parabolic
1. paid ads
facebook and google ads for top of funnel
create conversion event for signup and paid or demo request
test creative and landing pages constantly for ROI
pixel everyone on reddit twitter google linkedin facebook
remarket across all these channels
measurements of success
2. cold email
send 100,000 cold emails a month to 50,000 people
scrape your target customer emails using something like apollo
millionverifir to validate
send with instantly ai
inboxes with hypertide
first email ask for meeting
second email send them link to signup
measurement of success is meetings and traffic
3. cold DM
set up DM automation for linkedin and twitter
Phantom buster for both
inboxapp or drippi for twitter DMs
measurement of success is leads
4. podcast about your industry + email newsletter
create a show about your industry
interview industry experts
gives you excuse to talk to target customers
create newsletter about the podcast
grow it
5. email nurture after signup
immediately welcome email
1 hour how to use
1 day case study
1 day pain point and how product fixes it
repeat for 14 days
6. product update emails each week
every tuesday morning product update email
create signal this this has momentum
7. get the CEO placed on podcasts
scrape podcast emails from rephonic
cold email pitching CEO
promise cross promotion across your owned media
8. youtube + affiliate
find youtubers in your niche
get on monthly video retainer
give them affiliate
9. SEO
find bottom of funnel keywords related to your product
build blog posts or landing pages
write based on what is ranking currently, CTAs in the site to signup
10. organic social
take podcasts you host and podcast you go on and turn into written posts
BONUS
11. shorts creators
hire 5 - 10 shorts creators for a video a day
when you find outlier formats share with team
repeat
track outcomes with shortimize
One simple cold email took my agency from $0 to $250K/month...
and now over 4,000 businesses are using it to book clients on demand.
I made a video walking through the exact email, line by line.
Comment "EMAIL" & Repost and I'll send it over
my SEO strategy:
1. build 28 free tools
2. do p-seo on them (business plan for X, Y, Z)
results:
- 1500+ clicks from Google / day
- $6000+ in revenue / mo
There's one lead gen campaign we've seen perform great.
We target brokers.
We don't go straight for the client. We leverage other people's networks and offer them an attractive incentive.
We basically 10x the reach of our paid ads.
Try it. Lmk how that works.
No one in B2B (especially agency owners) should be afraid or intimidated to go Upmarket and sell Multi Billions Dollar Companies and Firms.
We built a 20+ page document to rewire your brain on how to show up confident, set frame and sell them effortlessly on $25K-$75K engagements.
Follow Me + RT & Comment "UP" and i'll send you the full document.
6/
Finance is one of the hardest industries to advertise in:
compliance
multi-step funnels (acquisition → approval → collections)
low trust
That’s why creatives matter so much.
Most finance ads suck.
I keep seeing ads that run for 4+ months without a single update.
Or worse, ads that make every lending firm look the same.
But the good ones? They print money.
I collected 50+ ads from lenders, fintechs, and banks. Here are the patterns I found 👇
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