There's this famous story of when Warren Buffett and Bill Gates first met...
...Bill's dad, Bill Gates Sr., asked them both the same question...
...Which was, what's the secret to success?
He gave them a piece of paper, and they had to go to different rooms to write it.
They both came back and handed him the same answer.
Both pieces of paper had the word "focus" written on them.
We all know focus is key, yet most of us don't know how to harness it.
Focus isn't about doing something now, it's about saying no to everything ELSE right now.
This is though, is a lot harder than you might think, because what you say no to is a whole lot more fun and enjoyable than the work you've got in front of you.
So the best way to have focus is to use the thought:
I’ll ________ later.
I’ll think about that later.
I’ll do that later.
I’ll deal with that later.
I’ll think about that later.
I’ll watch that show later.
I’ll hang out with you later.
I’ll play that game player.
I’ll see YOU later.
Yet, the hardest thing to do is say later, because the reason you’re not saying it in the first place is that you don’t think you can do it later.
See that little twist in the mechanism there?
So to fix that, we have to use another thought, which is...
If you had all the time in the world to do what you’re being pulled away to do later, what would you do right now?
What would you focus on?
What would you get done?
What would you accomplish?
Notice the shift that happens in your mind as you use this thinking strategy.
- Alen
We've built 150+ landing pages for the biggest names in the online business space
Now I'm sharing the exact system we use to build landing pages that convert with paid ads
Inside the doc, you’ll understand:
- How To Define Your Target Audience
- How To Uncover Your Messaging Angle
- The One Guarantee On Your Funnel
- How To Develop Your Landing Page Body For Paid Ads
- How To Structure Your VSL For Maximum Call ThroughPut
+ and a lot more
Want access?
Just comment “LANDER” and I’ll send it (must be following).
RT and I'll prioritize your DM
i trained chatGPT to build me custom shot lists right from my script
most people don't know which angles to use or when to cut between them, but it's the difference between looking like slop or looking like a million dollar production, and there's a science to it
i trained chatGPT on
- filmmaking advice from best directors of all time
- example shot lists from winning commercials
- 50 viral commercials from this year
you can now workshop your entire shot list with ChatGPT until it's perfect
reply "shotlist" + RT and ill send it over (must be following so i can dm)
One thing I've noticed lately is that action oriented headlines are beating out learning headlines....
...Meaning "Send these 3 SMS and watch them generate 30 new customers in 3 hours (or less) — guaranteed"...
...Vs "Discover How Our Exact 3-SMS Follow-Up Text Blast That Landed Us 20+ Tint Jobs In A Few Days (zero adspend required)"
All you have to do is change the first word in the headline, ad, email to be action based words:
These immediately tell the reader what to do and put them in motion.
Do
Send
Deploy
Trigger
Launch
Execute
Activate
Fire off
Drop
Apply
Install
Load
Run
Push
Deliver
Roll out
Plug in
Use
Leverage
Turn on
Examples:
Send these 3 texts and fill your calendar by tomorrow.
Deploy this follow-up sequence and book 20 jobs this week.
Notice the kick these have vs "discover" and the traditionally used headlines?
- Alen
One day I'm going to write a book about copy, and it'll be studied and read for a 100 years, but until then...
...I'm going to write and share the most powerful psychological tools in marketing here that I'll include in that book, so with that in mind...
You know what I love about copy...
...How when you write it, there is that one thing that gets you, that won't let go, that holds tight and grips and keeps you glued to it...
...Leaving isn't an option, because if you leave, you've admitted to being wrong, you've failed, and there's no other way to go than through...
...Through the checkout page.
Most copywriters take a good decade of writing copy before they can reach this level where they can write intricate psychological hooks that compel people to take action...
...Or rather, compel them to compel themselves, and that's really the magic in copy...
...We're never convincing them of anything; we're merely convincing them to convince themselves.
And one of my favorite structures to insert in copy is to use psychological binds, a series of thoughts that they can not disagree with...
...Because if they disagree with them, they disagree with themselves.
There are many, but one of my favorites is the ones that speak to the ego.
The "you're smart enough to" is one of the more powerful ones and I recently used it on a close for an offer selling marketing services to attorneys.
I closed the offer with this:
=====
"Now, the only question is...
...are you going to do this now, or are you going to do this a year from now?
And are you going to do it only once you realize how much money — how much opportunity — you've lost?
Look, you’re not dumb, you're smart.
After all, you went to law school.
You got where you are because you’re smart.
You’re smart enough to see when something is going to work for you.
You’re smart enough to recognize when something makes sense.
You’re smart enough to know what you know, and most importantly, you’re smart enough to know what you don’t know.
And we both know you’re smart enough to know there’s no risk — that's why it’s a free consultation — where we'll show you what you don’t know, what you’re missing, and what’s going to take your firm from being just another option in the city…
...to being the dominant firm — the authority, the benchmark, the standard everyone else measures themselves against...
...The one that never chases clients, but rather has everyone chasing them...
...The firm that chooses only the best cases, instead of taking what they can get.
You were smart enough to get to this level, but being smart enough to know what you don't know is what's going to take you to the next level...
...The only thing standing between you and being #1 is what you'll discover on this free call".
=====
Notice how the ego glows and glows, and if they reject this, well...
...What do they have to admit? They're not smart, and what's the opposite of smart? Dumb, stupid, ignorant — it's not a great feeling, hence, notice how I put that up there "You're not dumb".
Now that you know these mental binds work well, you're smart enough to start using them everywhere in your copy.
See what I just did there?
Have a great Tuesday,
Alen
most genius info product research hack i've seen this year:
guy wasted 6 months building "unique" products that got 2 sales each
everyone told him to keep trying, find his voice, create something revolutionary
he ignored all of it
just: opened facebook ads library, found ads running 60+ days using a simple extension, reverse-engineered the offer, built his version in 8 days
$4,300 first month with 283 followers
no unique ideas. no passion projects. no original ideas.
he sold the same shit 8 other people were selling but repositioned the outcome better and launched faster
he stole proven demand while creative people waste 6 months inventing problems nobody has
i broke down the complete facebook ads library method - how to find profitable offers and clone them in one week
like, rt and comment "INFO" and i'll send it (must follow)
@FynCas ✨ Selling My Lifetime Deals ✨
Hey everyone,
Most of these are Tier 1 or Tier 2. Here’s what I’ve got:
🔹 Automation – Boost Space
🔹 Cold Email – Sales Blink
🔹 Personalization – Autobound.ai
🔹 Growth/Marketing Tools – Growify
If Interested send me a DM.
@paolo_scales ✨ Selling My Lifetime Deals ✨
Hey everyone,
Most of these are Tier 1 or Tier 2. Here’s what I’ve got:
🔹 Automation – Boost Space
🔹 Cold Email – Sales Blink
🔹 Personalization – Autobound.ai
🔹 Growth/Marketing Tools – Growify
If Interested send me a DM.
@X_FINALBOSS ✨ Selling My Lifetime Deals ✨
Hey everyone,
Most of these are Tier 1 or Tier 2. Here’s what I’ve got:
🔹 Automation – Boost Space
🔹 Cold Email – Sales Blink
🔹 Personalization – Autobound.ai
🔹 Growth/Marketing Tools – Growify
If Interested send me a DM.
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