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Arindam Paul @arindam___paul

Building @atomberg_tech | Tweets around D2C, consumer brands, health, books, sports, fitness & startups | Take my work seriously, not too much myself Mumbai, India Joined November 2013
  • Tweets
    8K
  • Followers
    15K
  • Following
    501
  • Likes
    9K
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Arindam Paul @arindam___paul

39 minutes ago

One of the things I really love about my job is that I can go, stand in counters and work like a shop-boy and pitch to high intent customers looking to purchase the category. All my consumer and category understanding have come from doing this regularly for almost a decade now…

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Arindam Paul @arindam___paul

3 days ago

Saw this statement in one of the articles about Minimalist I have seen this attitude first hand in our industry as well Maybe this is also one of the reasons why we have seen so many 100-1000 cr brands emerge across different categories Yes you might have a huge base and…

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Arindam Paul @arindam___paul

3 days ago

Many D2C/digital first brands struggle to scale when they launch offline in a MBO( either General Trade or Modern Trade) because of one fundamental reason- not maintaining the same selling price across channels Invariably the products sell at some discount( 10-20 pc) on…

Arindam Paul retweeted
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Chirag Barjatya @chiragbarjatyaa

4 days ago

Guys, it is not your job, it is not my job, or it is some random health influencer’s job to test products in the market. It’s the job of government authorities. I tested one masala today—that, too, just ethylene oxide in it. I didn’t test for adulteration, ingredients, or…

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Arindam Paul @arindam___paul

4 days ago

Kya leke aaya jagat mein Kya leke jayega, Do din ki zindagi hai Do din ka mela

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Arindam Paul @arindam___paul

6 days ago

This is so cool. A decade back, anything that involved hardware, design or manufacturing was immediately a No for most VCs Appliances and durables are a multi billion dollar opportunity in India. And no large incumbent is doing any meaningful innovation Also unlike many other…

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Kushal Bhagia 🇮🇳 @kushalbhagia

a week ago

This is so cool. A decade back, anything that involved hardware, design or manufacturing was immediately a No for most VCs Appliances and durables are a multi billion dollar opportunity in India. And no large incumbent is doing any meaningful innovation Also unlike many other…

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Arindam Paul @arindam___paul

a week ago

Every organisation has a set of values( at least on paper/website) But a value isn’t a value if it doesn’t cost you something. And for every value, there has to be an anti value If you say curiosity is a core value, the phrase “This is how it works in this industry/vertical”…

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Arindam Paul @arindam___paul

a week ago

There is one fundamental rule in business which you should never forget “If your partners don’t make money/succeed from your collaboration,you will not succeed” Eg: In offline business, if distributor isn’t making enough ROI or if retailer isn’t making enough profit, the…

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Arindam Paul @arindam___paul

a week ago

This was the day I hopelessly and irrevocably fell in love with both Sachin and the game This was the greatest cricketer ever at the peak of his game And he won the final too 2 days later on his 25th birthday

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Arindam Paul @arindam___paul

a week ago

Never discard something of great value for the wrong reasons True in every aspect of business and life

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Arindam Paul @arindam___paul

a week ago

Sunday morning gym date with @priya_nagwani No matter how hectic the week is and how much travel there is, I try and put in 3 hours/week at the gym And if you keep doing it every week, compounding kicks in

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Arindam Paul @arindam___paul

2 weeks ago

Saturday night read

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Arindam Paul @arindam___paul

2 weeks ago

In a market like India which has always been underserved and there are so many unsolved/poorly solved used cases( I call them invisible problems) the TAM can expand significantly if you get the 4Ps - (product, price, distribution and advertising/comms) spot on Lenskart has done…

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Arindam Paul @arindam___paul

2 weeks ago

Early morning Flight and whole day in market at 43 degree heat isn’t easy But seeing the team in action relentlessly executing on ground making the products available, visible and getting General Trade to promote the brand is priceless In GT, keep improving numeric and…

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Arindam Paul @arindam___paul

2 weeks ago

What is it supposed to mean? 😂😂

Arindam Paul retweeted
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Akshay @akshay_ranjith

2 weeks ago

This was the best 1.5 hours I spent this week, the clarity is on another level. As a person who loves to read and think (instead of videos), I found this very helpful. I am someone who is new to Meta ads, but this gave me a solid background. People who are interested in…

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Arindam Paul @arindam___paul

a year ago

This was the best 1.5 hours I spent this week, the clarity is on another level. As a person who loves to read and think (instead of videos), I found this very helpful. I am someone who is new to Meta ads, but this gave me a solid background. People who are interested in…

Arindam Paul retweeted
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Arup Debnath @ArupDebnath41

2 weeks ago

@arindam___paul Purchase 6 Atomberg Fan Today for whole house.😅

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