AnalyticsIQ @analyticsiq
Our mission is to fuel better outcomes for all by creating reliable and predictive people-based data. #DataScience #PredictiveData analytics-iq.com Atlanta, GA Joined May 2010-
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Today’s consumers expect highly tailored experiences. Yet, as we shift more towards personalized marketing, we also must shift the way we approach privacy and the meticulous landscape it's cultivated. Check out this article from our CEO in @chief_marketer. chiefmarketer.com/8-ways-to-navi…
Following the launch #ChannelIQ last week, we were curious - if a B2C brand were trying to engage YOU with their advertising, which channel should they target to reach you most effectively? To learn more about ChannelIQ, be sure to read our full release: tech.einnews.com/pr_news/702078….
AnalyticsIQ is proud to announce our latest innovation - ChannelIQ! #ChannelIQ provides marketers with insight into consumer channel behaviors & preferences, allowing them to enhance targeting, improve media planning, optimize campaign budgets, & more. tech.einnews.com/pr_news/702078…
Our VP of Marketing Travis Meeks recently sat down with @MediaPost to discuss the impact and value research rooted in cognitive psychology can offer when it comes to understanding #ConsumerBehavior and the creation of #MarketingData. Check it out here! mediapost.com/publications/a…
The summer vacation season is just around the corner and the Department of Cognitive Sciences here at AnalyticsIQ has just released exciting new #research on the current state of #travel and new trends surrounding the modern-day traveler. Check it out! analytics-iq.com/consumer-trave…
The benefits of adopting a humanized approach to healthcare provider marketing extend across the healthcare spectrum, enhancing engagement rates, brand loyalty, and marketing ROI, while also driving better outcomes for patients🖋️Christine Lee, head of Health Partnerships for…
Reaching the right audience has never been more crucial - but for marketers targeting niche or specific audiences, this can be a major challenge. Custom audiences can be a game changer, helping you ensure your marketing dollars deliver maximum impact. analytics-iq.com/custom-audienc…
The AnalyticsIQ team is off to the races at @LiveRamp’s @RampUp - be sure to come see us in Foothill Room H to say hello and grab a free pen and sticker! 😊 #RampUp24 #AdTech #DigitalAdvertising
We are proud to announce the launch of our latest innovative healthcare data offering connecting National Provider Identifiers (NPI) to our comprehensive PeopleCore consumer data! Learn more here! #HealthcareData #B2B2C #ProviderAsAPerson einnews.com/pr_news/690259…
AnalyticsIQ team members Christine, Zach, and Sarah are heading out west next week for the upcoming #ViVE2024 conference in sunny Los Angeles, California. Plan on attending? Be sure to keep an eye out for the AnalyticsIQ team so you can say hello! #HealthTech #DigitalHealth
The AnalyticsIQ team is ready to ramp it up at @LiveRamp's @RampUp! Next week, our team is hitting the road and heading out west to San Francisco to attend one of our favorite events of the year. Let's connect! #RampUp24 analytics-iq.lpages.co/rampup/?utm_so…
In honor of the #SuperBowl, we're revisiting 22 consumer insights and impactful stats over on our company blog, providing a closer look at the unique dynamics that define sports fandom. Check it out! 🏈📈 #SportsData #FanEngagement #Marketing analytics-iq.com/22-sports-fan-…
In today’s competitive B2B landscape, precision in targeting is key. Success stories, like @LessingFlynn's custom approach in a unique space, highlight the effectiveness of custom audiences - achieving 2.3 times better results! #B2BMarketing martechseries.com/mts-insights/g…
This week, leaders from across our organization came together for a day of productive meetings, energizing strategy, & some plain-old fun! We promise there was a VERY good reason for the hats! 😂🐺🌽🦖 #Strategy #Team #CompanyCulture
AnalyticsIQ is thrilled to announce the expansion of our partnership with @Claritas2_0! AnalyticsIQ will now seamlessly offer P$CYCLE® Premier segmentation codes along with our comprehensive people-based marketing data. #Marketing #FinancialServices marketingdive.com/press-release/…
The AnalyticsIQ team is heading to ViVE 2024 conference! Plan on attending? Be sure to keep an eye out for our team so you can say hello! #ViVE2024 #DigitalHealth
🌍 In 2022, 72% of US adults acknowledged climate change. Fast forward two years, the surge in #GreenConsumerism is unprecedented. Embracing environmental consciousness is among the top-ten New Year's resolution. Learn more here: analytics-iq.com/wp-content/upl…
Check out this conversation with @MarTechEdge and our VP of Marketing Travis Meeks!
Check out this conversation with @MarTechEdge and our VP of Marketing Travis Meeks!
The gaming world is booming, and esports is at the forefront. Our Department of Cognitive Sciences explored the realm of VR and #eSports in their latest research summary. Dive in for insights on participants and trends. #VideogameData #ConsumerInsights analytics-iq.com/gaming-trends-…
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@lisivickmatt @analyticsiq That's a fantastic distinction, Matt! Brand awareness is certainly a contributing factor to all aspects of marketing engagement - including channel responsiveness. Great point! Marketers should consider testing different tactics - awareness vs conversion - on different channels.
@analyticsiq @TravisMeeks13 Wow! This is a tough question. I think mine would be email for a brand I knew but social for an unknown brand.
@analyticsiq Announces Release Of Actionable Data Offering Insight Into Consumer Marketing Channel Preference & Behaviors martech360.com/tech-analytics… #martech360 #newsmedia #news #marketingtechnology #AI #analyticsIQ #martechanalytics #customerdataplatforms #analytics
The benefits of adopting a humanized approach to healthcare provider marketing extend across the healthcare spectrum, enhancing engagement rates, brand loyalty, and marketing ROI, while also driving better outcomes for patients🖋️Christine Lee, head of Health Partnerships for…
@analyticsiq @TravisMeeks13 Wow a 2.3X performance increase in this economy! I found the mobile / desktop ratio statistic fascinating.
Bonus Features – March 3, 2024 – 75% of healthcare leaders expect widespread implementation of AI in 3 years, 78% of orgs lack knowledge on how to train employees to use AI, plus 18 more stories @analyticsiq #healthit @awscloud @Belong_Life healthcareittoday.com/?p=2404093
@lisivickmatt @analyticsiq Sure is, Matt! The ability to see the ‘provider-as-a-person’ by reliably connecting consumer data to NPI is a powerful tool for organizations - such as pharma companies - who serve HCPs. It ultimately empowers them to help HCPs better help their patients and improve outcomes!
@analyticsiq @TravisMeeks13 Wow this is so cool! A very unique data offering.
Marketing data and consumer insights make me say YEAH! #SuperBowl #Usher #MarketingData
In honor of the #SuperBowl, we're revisiting 22 consumer insights and impactful stats over on our company blog, providing a closer look at the unique dynamics that define sports fandom. Check it out! 🏈📈 #SportsData #FanEngagement #Marketing analytics-iq.com/22-sports-fan-…
Stay on top of #Martech news from the week of February 9th with this round-up of announcements from companies like @Amplitude_HQ, @analyticsiq / @Claritas2_0, @ChannelMix, @infragistics, @PipelinerCRM, @ZoomInfo, and more! solutionsreview.com/crm/2024/02/09…
Great time with a great team at @analyticsiq!
This week, leaders from across our organization came together for a day of productive meetings, energizing strategy, & some plain-old fun! We promise there was a VERY good reason for the hats! 😂🐺🌽🦖 #Strategy #Team #CompanyCulture
We're LIVE with @travismeeks - martechedge.com/video-podcast/…! Another immersive #vodcast where VP Marketing of @analyticsiq breaks down to @Neha_Bhatia14 how data-driven insights & #predictiveanalytics enhance B2B marketing & targeting strategy. #datanalytics #marketing #martechedge
Retail Media’s scale is rocketing. @conorjmckenna joins the conversation at #CES for a fireside chat with @skaicommerce to discuss which growth opportunities are not to be overlooked for 2024. Register to secure your seat: bit.ly/3Tq58Qp #CES2024 #LUMAatCES
We're ready to kick off 2024 with a bang with LUMA’s @tkawaja and @conorjmckenna in Las Vegas for #CES. Let’s go! #LUMAatCES #CES2024
Combining personal and professional data offers marketers a holistic view of their target audience to create personalized strategies that are relevant across devices and contexts. #contentmarketing @analyticsiq @MarketingProfs ibit.ly/-s8jk
@advertisingweek New York is here, and we'll be there! Come join us as we gather with the brightest minds in marketing, advertising, media and tech. Check out our full #AWNewYork23 agenda here: lgads.tv/advertisingwee… #advertisingweek #AWNewYork
When it comes to the latest martech updates and marketing best practices, here we bring you the latest from @Zoom, @ActOnSoftware, @IBM and more, read on: ow.ly/L6MN50PK7Hi @Vyond @Merkle @ZoomInfo @Braze @analyticsiq #marketing #martech #technology
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