Abby Murray @abbymurray
An effective brand is personal. Cofounder + CEO @storyarb. Insights on humanizing brands + scaling B2B agencies as a 4x female founder. The Middle of Everywhere, MN Joined February 2011-
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I want @storyarb to be the greatest home for writers on the internet. Like a digital version of the SNL writer's room. The best talent. The best training & development. The best culture. If this sounds like the shit, apply to be a full-time, fully remote writer at the 'arb…
I gave my doorman Frank a violent chest bump this morning. Because @storyarb is officially the modern brand's full-stack, fully flexible content subscription & i'm fired up about it. So is Frank. You get: - Unlimited content requests - Full menu of content formats (social,…
It's time for the world's fastest job application (60 seconds max). If you're a writer & you're looking for a full-time, remote role at one of the fastest-growing copywriting companies (@storyarb) on the internet, keep reading... To lock in your application, simply reply below…
But is it going to sell one more slice of pizza? That’s the question marketing teams should be asking but aren’t. I’ve been working on a branding package over several months for my own pet project — a historic building restoration that includes a sweet little wood-fire…
Shit is coooooking in the @storyarb oven rn. Dinner will be served very very soon. Come hungry.
Just wrapped our Q2 planning sesh @storyarb & here's the thing ya'll need to know about effective leadership teams ... Alignment. Have it, and will change the trajectory of your company. Don't have it, and will crush the trajectory of your company. It's that simple, and…
Someone on my team abruptly dropped off a Zoom, mid-meeting. Some would call that rude. I consider it productive — it was clear the meeting was no longer relevant to him. Give your team latitude to use their time wisely.
I don't hire women. I don't hire females. I hire the best person for the job. Brightest mind, biggest energy, kindest heart, force-of-nature kind of folks. It just so happens that many, maybe even the majority of these individuals, ARE women. Why is that? I've been thinking…
It's official. @storyarb is back open for business. We are the modern executives personal media company. If you're looking to build your (or your company's) brand on X or Linkedin, we've built a truly world-class team of content strategists & copywriters to support you.…
We can’t keep up with demand at @storyarb. Literally thousands of founders & execs are on a waitlist to partner with us to build their brand on social. Which is why we’re scaling up the team. Top priority is hiring an Account Executive aka Content Strategist. Your job will be…
Last impressions are a lost art. But I’d argue they’re just as important as first impressions. So often, servicing preaches a strong start to a client relationship. But they forget about the ending. Which is why I create a “Before You Go” booklet for every single client at…
I may skip lunch breaks most days, but not today. Today we fit it in. Me. My siblings. Our kiddos. The perfect bday surprise for papa’s 76th. After a not-so-thrilling start to his day spent with doctors and new treatment rounds, it meant the world to show him we had his…
My company @storyarb is becoming the go-to partner for execs building personal brand online. We’re doubling this quarter & the only way to do that while crushing quality is great hiring. 3 roles we’re hiring for right now: 1) Editor: hire, manage, train roster of wildly…
$10 million in annualized revenue & >40% product-market fit score. That’s our goal for @storyarb by year end. Which means we NEED to get our next few hires right. 1) Editor Whipsmart editor with experience onboarding, training, managing freelance writers. 2) Content…
This post is live case study on why storyarb exists. Here’s what’s crazy … It ushered +$5M new opps onto our waiting list. My prediction: personal social feeds will become 2024’s most powerful B2B tofu drip campaign. If you’re not sharing your story and leveraging your…
This post is live case study on why storyarb exists. Here’s what’s crazy … It ushered +$5M new opps onto our waiting list. My prediction: personal social feeds will become 2024’s most powerful B2B tofu drip campaign. If you’re not sharing your story and leveraging your…
6 months ago we launched @storyarb: the modern exec's personal media co. Damn, it’s been fun. A rare but necessary look back to capture the 2023 highlight reel: - Grew ARR from $0 —> $1.5M - Scaled our core team from 0 —> 5 - Built a bench of 15 top-tier copywriters - Shipped…
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