Tom Libelt 🚀 Course Marketing Consultant @TomLibelt
🇺🇸 🇵🇱 🇹🇭 I Help Creators Market Their Online Courses and Accelerate Revenue to 7 Figures :: Tweet and thread about the process.wemarketonlinecourses.comJoined February 2014
A Course is Not a Product
Students will not buy more of the same.
This is one of the main differences between selling a product (and in most cases service) vs an online course.
* More below *
For the first time in years I watched some regular TV in the US
The commercials were insane
- don't want to eat fruits or vegetables? cool... take these pills instead
- losing eyesight, there's a shot you can get in your eye ball (ask your doctor)
- want to slow retardation? we…
SEO Agency: We're better than PPC because you don't have to keep paying to get visitors
"Cool. So let's get started"
SEO Agency: We have a monthly package for backlinks and for content. You'll need both because if you stop producing content and getting backlinks your rankings…
80% of success with PPC comes down to
- understanding the ins and outs of the platform
- knowing how to test ideas (and creativity)
- Structuring campaigns properly (with correct goals)
- ability to decide what to keep and what to change
The other 20%?
- niche
- luck
One of my employees wanted to help me setup FB Ad Campaigns (in-case media buyer is on leave)
30 minutes later she now knows more than 80% business owners running fb ads
Wasting people's time is bad marketing
I never understood the question (should I make long form or short form content?) because its dumb
You don't pick the format and then create content
You decide on content and then choose best format
Unless you just want to feed some…
Our hiring process includes a very unique personality test
The smartest candidates later ask me why we use it as it's something they've never seen before
The dumbest candidates are unable to fill it out and we save a lot of time not running them through the hiring process
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