Shanen | D2C Video Editrawr @ThatEditor_Nen
⋆ anything performance creative for D2C media☝️ ⋆ Brooklyn, NY Joined October 2022-
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Imagine making $10,000 - $50,000 a month just posting videos 🤯 I wrote a PDF explaining the basics on how to get started, like, comment "Rippy" and retweet and ill send you it
@SarahLevinger That’s so true @SarahLevinger There used to be a thumbs rule that you have to see something 5 times before you buy it. Sad but most marketing science has been lost in this race to gut feel as everyone knows marketing but no one really does
👇I shortlisted 402+ UGC Creators from Twitter and + 99 via Canva Portfolio I'm giving it to you for FREE (but only open for 24 hrs) Companies are charging $900+ for these databases. Grab it now 1. Like this tweet 2. Comment "Database" 3. Retweet for instant karma ♻️ .
With zero talent, you can still beat 99% of people by actually trying like your life depends on it. Because it does.
🧠 How many new creatives do you NEED to test monthly? This is one of the most common questions I get from Founders. Use my spreadsheet tracker to calculate (for 24 hrs only) 1. Like + Comment "Creative Audit" 2. Retweet for instant karma 🔁 3. Must be following so I can DM
5 things that separate good ads from GREAT ads: #1 Strong Hook - For this ad, we used one of my favorites "POV:__" #2 Mixed Media - use screen recordings, overlays, and creator b-roll #3 Keep It Short & Snappy #4 Make editing cuts/transitions every second #5 Great Lighting !!!
You don’t need more sleep. You need a better reason to get out of bed.
5 Hooks You Need To Test in February: (All examples are my own) #1 "I caught my friend trying to buy _____"
Here's an easy but extremely effective ad style: Step 1: Screen record a Google Shopping search for your product for a greenscreen Step 2: Record a voice-over for "I searched everywhere for the best ______, and NOTHING is as good as _____" Step 3: Record a testimonial!
❌ FB Ads Mistake: I see so many people being too emotional with FB ads performance. Facebook ads is a very volatile platform The same campaign can give you 4X ROAS one day & the very next day it can give 1X ROAS. Never make decisions based on single-day performance, always…
@social_savannah That's the best order too imo Testing high risk high reward stuff doesn't make much sense if you haven't done low risk mid reward stuff yet
And then once you get really comfortable you can start to "pee" in a toilet for your hook like we did here 😂. Moral of the story: it's OK to stay "in the box" to start! It's what's proven! Only once you can scale on the tried and true concept is when you should get "weird".
There's a balance that must be struck between making ads that are "tried-and-true" vs "out-of-the-box" concepts. I always find it best to start with the formats that are proven across multiple brands/industries, then only get experimental once you have some proven, scaling ads.
Wild! With the new mention capability for GPTs, I can create an app with Grimoire, and seamlessly ask DesignerGPT to deploy it. No change in instructions needed – it's pure intelligence at work. ✨ You can deploy all your ideas for free, with just a mention of @ DesignerGPT.
I need reminders like this every day in D2C realm lol
I need reminders like this every day in D2C realm lol
Don’t overcomplicate your creative Simple normally always wins Problem solution paired with great footage that relates to your customer Done.
If you have less than 500 followers, focus on > Videos > Stories > Engaging >Authority content >Building friendships > Sharing Resources If you have 500-5000 followers, focus on, > Emails > Stories > Videos > Opinions > Mindmaps > Custom funnels > Building friendships
UGC is not dead... Far from it. What is dead is a creative that is not based on deep research and proper creative strategy.
7. The journey is irrelevant if you never grow. 8. Your tribe affects more than just your vibe — they often have a direct effect on the intimate patterns of your life. Be stingy with your crowd.
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1K Followers 448 Following ✦ Direct Response ADs✦ Tweets about DTC content ✦ Conversion focused paid content + strategy ✦ Creative Director previously→ https://t.co/ywRzmdRiER Check my work👇🏽We’re going to need some work. Next steps… 1) Let this run for a week. It’s a brand new product with new messaging, it’s going to take time for Meta to optimize accordingly for this audience/product. 2) Prepare 2-3 different offer tests AOV is strong but can we improve…
Imagine making $10,000 - $50,000 a month just posting videos 🤯 I wrote a PDF explaining the basics on how to get started, like, comment "Rippy" and retweet and ill send you it
@strategy_parody “Everyone knows marketing, but no one really does.” Gah that one hit me 😵💫
@SarahLevinger That’s so true @SarahLevinger There used to be a thumbs rule that you have to see something 5 times before you buy it. Sad but most marketing science has been lost in this race to gut feel as everyone knows marketing but no one really does
@SarahLevinger Lesson: Target the girlfriend 😛 But seriously. This is how a customer journey goes. And the marketing gurus keep talking about attribution 🤦
Meta Ads aren’t working like they used to for many brands. - What can you do? (What can’t you do?) - How can you change your strategy? - What can creative actually do at this point? NEW VIDEO: youtu.be/LR7hxqvUCJw
Ecommerce Brand Owners! Boost your FB Ads revenue with one simple tweak in your ad account. Combine post ID with Asset Customization for a game-changing strategy that slashes your CPA. Ready to see results? Follow the step-by-step guide:
This week I'm sharing the Top TikTok Trends you should be using in your ads: ✨ Girl Math ✨ is a viral TikTok trend that translates perfectly to DTC marketing. For my client Portland Leather, we did girl math about how the bag was practically free with a clever calculation😉.
Founder ads work because people love to support other people Nameless brands are out Telling the story makes the product human. Why do you think Sharktank is so popular?
Don't underestimate the power of the ✨aesthetic✨ of your ads! UGC doesn't have to be cheesy. It can also be used to elevate your brand look and feel.
👇I shortlisted 402+ UGC Creators from Twitter and + 99 via Canva Portfolio I'm giving it to you for FREE (but only open for 24 hrs) Companies are charging $900+ for these databases. Grab it now 1. Like this tweet 2. Comment "Database" 3. Retweet for instant karma ♻️ .
With zero talent, you can still beat 99% of people by actually trying like your life depends on it. Because it does.
@benradack No one defeat the value in here
a wise friend once told me… 3 months to catch up 3 months to get ahead Godspeed ⚡️
5 things that separate good ads from GREAT ads: #1 Strong Hook - For this ad, we used one of my favorites "POV:__" #2 Mixed Media - use screen recordings, overlays, and creator b-roll #3 Keep It Short & Snappy #4 Make editing cuts/transitions every second #5 Great Lighting !!!
5 Eye-Catching Hooks You Need To Test NOW: (All examples are my own) #1 Green Screen Eyes And Mouth Effect
Talk to your support team Ask them what questions they get asked the most Make them into ads The easiest way to make creative for MOF/BOF